The questionnaire analyzed responses from male and female students aged 16-22. It found that 60% of respondents were female. While 53% do not listen to country music, country pop was the preferred subgenre at 53%. Respondents associated the colors red, blue, and green most with country music. Only 40% had previously purchased a music magazine, and 60% would spend £0-2 on one. Nearly half read music publications monthly or less, indicating lower demand among youth.

1. Audience Research
Questionnaire Analysis
By Olatoyin Shonowo

2. Are you male or female? How old are you?
20%
16-18
Male 40%
19-22 7%
Female 60%
23+
73%
It is clear the majority of my audiences are As shown on the data 73% of my audience
female students with the minority being male were aged 16-18 as they were
students. This allows me to recognise the students, only one male was classified into
appeal and helps me question how my 19-22 identifying the female dominance in
magazine can attract both sexes. my questionnaire and possibly consumers

3. Do you listen to Country Music? Have you ever bought a music
magazine?
YES YES 40%
47%
NO 53% NO 60%
My data is able to identify 53% of my By finding out only 40% have purchased a
audience do not in fact listen to Country music magazine, this shows a concern as 60%
Music, this allows me to understand the level are probably able to find alternative sources
of popularity towards my genre and the of music publications rather than buying a
response in which it will be perceived as physical, this may cause a decline in the sales

4. Which Country sub-genre would Which would you prefer to see
you prefer? more of on a contents page?
13%
Country Soul 27%
34%
Context
Country Pop
Images
Country Rock
53% 73%
The fact 53% will prefer Country Pop is able A vast majority of my audience including
to explain the idea of ‘Countrypolitan’ the over 23 years would prefer to see
which explains the crossover between the more images which mat strengthen the
genres allowing it to become more appeal to a wider audience.
mainstream.
Country Rock was the least of preferences
which allows me to eliminate it as a
potential selection

5. Which colours would you associate How much would you spend on a
with the genre? music magazine?
Blue
Red 10% 17% 7%
Green 14% £0 - £2
Brown £3 - £6 33%
17%
11% £7+ 60%
Yellow
Orange 14% 17%
White
With my selected genre of country music, the The results from my questionnaire allow me to
colours my audience associate with it and understand the average 16-18 year old, student
therefore expect to be present on my magazine spends £0 - £2 on a music magazine, which may
are: Red, Blue and Green. As they were most average on the majority of those 60% not paying
popular followed by Brown and Orange which anything at all but rather using other methods
are also potential features in my magazine and sources to find out information about artist
and music they admire. 7% say they are willing
to pay £7+ which stemmed from their great
interest in acquiring a music publication. One
being in the age category of 16-18 and the
other 19-22 years.

6. How often do you read music
publications ?
7%
Daily
20%
Weekly 46%
Monthly
Never 27%
Almost half of my audience never read music
publications, this may mean there is not as
much of a demand for it within the youth of
today. Although 27% did say they read it
monthly, this may be via social network
sites, music sites & celebrity news sights