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Personal Brand Exploration- Davin Runnerstrom

This is a project Davin Runnerstrom completed for his Project and Portfolio 1 course at Full Sail University on September 4, 2021.

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PERSONAL BRAND EXPLORATION


Davin Runnerstrom


Project & Portfolio I: Week 1


September 4, 2021
Davin Runnerstrom is the second oldest of
six children and is from Greensboro, NC. He
is a United States Marine Corps veteran.
After leaving the military Davin became a
Deputy Sheriff in Stafford County, VA. His
experiences in law enforcement and the
military have helped him demonstrate his
trustworthiness and dependability. He
aspires to continue to be trustworthy and
dependable in his future career as a
marketing analyst for a professional sports
organization in Washington, D.C.


IDENTITY
PROFESSION
Potential Job Titles:


• Marketing Strategist


• Marketing Analyst


• Marketing Research Analyst


BRAND ARCHETYPE - I utilize my
determination and self discipline to
complete my work in a timely
manner.
Sports Marketing Specialist in Washington, D.C.
Hiring Managers for Professional Sports Teams in the
Washington D.C. area.
TARGET AUDIENCE
Ryan Becker
Outreach Plan:


• I will contact and follow Ryan Becker on LinkedIn.


• I will utilize the message feature on LinkedIn to
contact Ryan Becker.


• After messaging Ryan Becker I will wait for a
response for approximately 2 weeks due to his busy
schedule. I will then reach out again on LinkedIn via
the message option.
Human resource Manager at
Washington Nationals
Kelly Skoloda
Outreach Plan:


• I will connect and follow Kelly Skoloda on LinkedIn.


• I will utilize the message feature on LinkedIn to
contact Kelly Skoloda.


• After messaging Kelly Skoloda I will wait for a
response for approximately 2 weeks due to her busy
schedule. I will then reach out again on LinkedIn via
the message option.
SVP of People and Culture at
Monumental Sports &
Entertainment
Hillary Fox
Outreach Plan:


• I will connect and follow Hillary Fox on LinkedIn.


• I will utilize the message feature on LinkedIn to
contact Hillary Fox.


• After messaging Hillary Fox I will wait for a response
for approximately 2 weeks due to her busy schedule.
I will then reach out again on LinkedIn via the
message option.
Human Resources Manager at
Washington Football Team
GOALS
Short Term: (Immediately After Graduation, 2023)


• Increase my online presence by getting 2x more content on the
fi
rst page of Google by December 30, 2022.


‣ Utilize the analytics feature on the Wix App to track how
many views my content receives. Search my name on
Google once a month.


Mid Term: (2028
)

• Increase my connections on LinkedIn from 166 to 500 by
December 30, 2028.


‣ I will connect with my Full Sail University instructors.
Connect with industry professionals and hiring
managers to become known in the sports industry.


Long Term: (2038)


• Become marketing manager for professional sports
organization by January 1, 2038.


‣ Continue to learn in the sports industry by completing
LinkedIn learning courses and progress in a leadership
role for a professional sports organization by 2038.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Photoshop
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce Novice / Adept / Expert
Communication Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Salesforce Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

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Personal Brand Exploration- Davin Runnerstrom

  • 1. PERSONAL BRAND EXPLORATION Davin Runnerstrom Project & Portfolio I: Week 1 September 4, 2021
  • 2. Davin Runnerstrom is the second oldest of six children and is from Greensboro, NC. He is a United States Marine Corps veteran. After leaving the military Davin became a Deputy Sheriff in Stafford County, VA. His experiences in law enforcement and the military have helped him demonstrate his trustworthiness and dependability. He aspires to continue to be trustworthy and dependable in his future career as a marketing analyst for a professional sports organization in Washington, D.C. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Strategist • Marketing Analyst • Marketing Research Analyst BRAND ARCHETYPE - I utilize my determination and self discipline to complete my work in a timely manner. Sports Marketing Specialist in Washington, D.C.
  • 4. Hiring Managers for Professional Sports Teams in the Washington D.C. area. TARGET AUDIENCE Ryan Becker Outreach Plan: • I will contact and follow Ryan Becker on LinkedIn. • I will utilize the message feature on LinkedIn to contact Ryan Becker. • After messaging Ryan Becker I will wait for a response for approximately 2 weeks due to his busy schedule. I will then reach out again on LinkedIn via the message option. Human resource Manager at Washington Nationals Kelly Skoloda Outreach Plan: • I will connect and follow Kelly Skoloda on LinkedIn. • I will utilize the message feature on LinkedIn to contact Kelly Skoloda. • After messaging Kelly Skoloda I will wait for a response for approximately 2 weeks due to her busy schedule. I will then reach out again on LinkedIn via the message option. SVP of People and Culture at Monumental Sports & Entertainment Hillary Fox Outreach Plan: • I will connect and follow Hillary Fox on LinkedIn. • I will utilize the message feature on LinkedIn to contact Hillary Fox. • After messaging Hillary Fox I will wait for a response for approximately 2 weeks due to her busy schedule. I will then reach out again on LinkedIn via the message option. Human Resources Manager at Washington Football Team
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Increase my online presence by getting 2x more content on the fi rst page of Google by December 30, 2022. ‣ Utilize the analytics feature on the Wix App to track how many views my content receives. Search my name on Google once a month. Mid Term: (2028 ) • Increase my connections on LinkedIn from 166 to 500 by December 30, 2028. ‣ I will connect with my Full Sail University instructors. Connect with industry professionals and hiring managers to become known in the sports industry. Long Term: (2038) • Become marketing manager for professional sports organization by January 1, 2038. ‣ Continue to learn in the sports industry by completing LinkedIn learning courses and progress in a leadership role for a professional sports organization by 2038.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Adobe Photoshop SOFT HARD Novice / Adept / Expert Microsoft Of fi ce Novice / Adept / Expert Communication Novice / Adept / Expert Writing Skills Novice / Adept / Expert Social Media SOFT HARD Novice / Adept / Expert Salesforce Software Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert
  • 7. I promise to continue learning as the industry evolves so that I can continue to help the organization succeed. PROMISE
  • 8. CREDENTIALS Work Experience: • Corporal in the United States Marine Corps • Deputy First Class at Stafford County Sheriff’s Of fi ce • Sergeant at Securitas Security Services Education: • Building a Portfolio with Adobe Portfolio certi fi cation, Considering using a CMS for Web Design certi fi cation. • Sports Marketing and Media, B.S., Full Sail University (2023) Awards: • Marine Corps Marathon Volunteer, Ashland Half Marathon Volunteer, Member of the National Society of Collegiate Scholars, Member of the Sports Marketing Association Medal (USMC)
  • 9. COMPETITION Sydney Luzik Industry Experience: • Photographer for High School Varsity Football Team • Photographer for High School Varsity Basketball Team Education: • Current Student at Full Sail University • Course Director’s Award- Storytelling for Marketing Leadership Experience: • None Skills and Pro fi ciencies: • Social Media- 0 endorsements • Microsoft Of fi ce- 0 endorsements • Adobe Photoshop - 0 endorsements Davin Runnerstrom Overall Online Presence: • 167 Connections on LinkedIn, banner customized, she has a professional headshot, detailed LinkedIn pro fi le but there is no about me information, she is not active on social media and her LinkedIn URL is customized • Grade: Above Average, 85 out of 100 Industry Experience: • Marine Corps Marathon Volunteer • Patrick Henry Marathon Volunteer Education: • Current student at Full Sail University • Course Director’s Award- Storytelling for Marketing Leadership Experience: • Team Leader in United States Marine Corps • Squad Leader in United States Marine Corps • Sergeant at Securitas Security Services Skills and Pro fi ciencies: • Leadership - 1endorsements • Team Leadership - 1 endorsements • Social Media - 0 endorsements Overall Online Presence: • 166 connections on LinkedIn, banner is customized, has a professional headshot, detailed LinkedIn pro fi le with about me section completed, I am very active on all social media, and my LinkedIn URL is customized. • Grade: Superior, 90 out of 100
  • 10. COMPETITION Jason Rocco Noteworthy Experience: • Worked at Walt Disney • Worked for the Washington Capitals Davin Runnerstrom Industry Experience: • Consultant at GoldSpot Marketing • Marketing Research at Walt Disney • Regional Sales Manager for Washington Capitals Education: • Georgetown University, Masters Degree in Sports Industry Management • Xavier University Skills and Pro fi ciencies: • Event Management- 10 endorsements • Sponsorship - 8 endorsements • Sports Marketing - 5 endorsements Overall Online Presence: • 500+ connections on LinkedIn, banner is not customized, he has a professional headshot, his LinkedIn page is detailed, he is active on Twitter and his LinkedIn URL is customized. • Grade: Superior, XX out of 100 Industry Experience: • Marine Corps Marathon Volunteer • Patrick Henry Marathon Volunteer Education: • Current student at Full Sail University • Course Director’s Award- Storytelling for Marketing Leadership Experience: • Team Leader in United States Marine Corps • Squad Leader in United States Marine Corps • Sergeant at Securitas Security Services Skills and Pro fi ciencies: • Leadership - 1endorsements • Team Leadership - 1 endorsements • Social Media - 0 endorsements Overall Online Presence: • 166 connections on LinkedIn, banner is customized, has a professional headshot, detailed LinkedIn pro fi le with about me section completed, I am very active on all social media, and my LinkedIn URL is customized. • Grade: Superior, 90 out of 100
  • 11. BRAND POSITION I am a proven leader who demonstrates dependability and trustworthiness in every aspect of life.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • WWE Supershow ‣ September 11, 2021 | Capital One Arena • Fredericksburg Nationals vs. Lynchburg Hillcats ‣ September 18, 2021 | Fredericksburg, VA • Washington Football Team vs. Dallas Cowboys ‣ December 12, 2021 | Fedex Field, Landover, MD Digital Marketing • Primary Content: I will create blog posts and podcasts. I will also take images of industry events I attend. • Primary Tools: I will use the Anchor platform to create my podcast. My podcast will be shared using Spotify and Apple Music. Social Media such as Facebook, Instagram and Twitter will be used to share my content online as well as my personal website runnerstromsportstalk.com. • Website: I will use my portfolio to continue to improve myself while also providing hiring managers with up to date information about who I am and my quali fi cations. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor who has substantial experience in the sports industry and can provide me with real world knowledge so I can better succeed. I would like to establish this relationship before June, 2023. Formal Education • Sports Marketing and Media, B.A., Full Sail University Technical Skills • Watch share an image to SmugMug by Derrick Story- LinkedIn Learning, September, 2021 • Watch Choose a data platform by Amataverna Lee - LinkedIn Learning, December, 2021 • Watch learning Adobe Creative Cloud by Chad Chelius - LinkedIn Learning, June, 2022 Soft Skills • Watch Marketing Communications by Deirdre Breakenridge- LinkedIn Learning, March, 2022 • Watch Public Speaking Foundations - LinkedIn Learning, July, 2022 • Watch Professional Networking by Dorie Clark, LinkedIn Learning, August, 2022
  • 14. Davin Runnerstrom You know how most people hate researching sports statistics? Well what I do is research sports statistics and include them in writings such as blogs. In fact, I have researched sports statistics and included them into a blog post this week. “
  • 15. REFERENCES Becker, R. (n.d.). Pro fi le. LinkedIn. https://www.linkedin.com/in/ryangbecker/ Bergells, L. (2018, July 27). Public speaking foundations. LinkedIn Learning. https://www.linkedin.com/learning/ public-speaking-foundations-2018/deliver-a-great-presentation?u=50813145 Breakenridge, D. (2021, February 11). Marketing communications. LinkedIn Learning. https://www.linkedin.com/ learning/marketing-communications/chart-your-marketing-roadmap?u=50813145 Carolina Panthers. (n.d.). Marketing Analyst. Glassdoor. https://www.glassdoor.com/Job/charlotte-nc-marketing- analyst-jobs-SRCH_IL.0,12_IC1138644_KO13,30.htm? src=GD_JOB_AD&rdserp=true&srs=EI_JOBS&jl=1007181880420&ao=1136043&s=21&guid=000001 7bb12b12b6bb923be4edc00dd0&pos=111&t=ESR&vt=w&cs=1_d81a2ebc&cb=1630764995730&job ListingId=1007181880420&jrtk=2-0-1feoim4rcu4lc801-1feoim4ruu2ct800-5c57cbfe84407b94 Chelius, C. (2020, March 5). Learning adobe creative cloud. LinkedIn Learning. https://www.linkedin.com/learning/ learning-adobe-creative-cloud/learn-the-adobe-creative-cloud-2?u=50813145 Clark, D. (2021, May 11). Professional networking. LinkedIn Learning. https://www.linkedin.com/learning/ professional-networking/networking-the-right-way?u=50813145 Eliassen Group. (n.d). Marketing analyst. LinkedIn. https://www.linkedin.com/jobs/view/2675073635/? trk=li_ziprecruiter_Global_careers_jobsgtm_a26fdb21-e6c8-4e30-ac01-94f999ffd388_job- dist&utm_medium=jobdist&mcid=6810586802156523523&utm_source=ziprecruiter&ePP=CwEAAA F7sE37ocYUlBN6cSXJEQcbNBTgIMoenoFtnyANTUzF345WyHdSM8ZnXMqQ1aBxRTAkSMNpZbMTat cA5KioISb60OdSVdkis23tIA&ccuid=33468229304&cid=b9c73e17-8c6c-4e19-80b3-5e42dcd8a71c Fox, H. (n.d.). Pro fi le. LinkedIn. https://www.linkedin.com/in/hillary-fox-shrm-cp-938741109/ Lee, A. (2021, March 24). Choosing a data platform: PostgreSQL, MySQL, mongo, and cloud. LinkedIn Learning. https://www.linkedin.com/learning/choosing-a-data-platform-postgresql-mysql-mongo-and-cloud/ choosing-the-right-data-platform?u=50813145 Luznik, S. (n.d.). Pro fi le. LinkedIn. https://www.linkedin.com/in/sydneyluzik/ ONet. (n.d). Market research analyst and marketing specialists. ONet Online. https://www.onetonline.org/link/ summary/13-1161.00 ONet. (n.d). Search marketing strategist. ONet Online. https://www.onetonline.org/link/summary/13-1161.01 Monumental Sports & Entertainment. (n.d.). Monumental sports & entertainment salaries. Glassdoor. https:// www.glassdoor.com/Salary/Monumental-Sports-and-Entertainment-Salaries-E17167.htm Rocco, J. (n.d.). Pro fi le. LinkedIn. https://www.linkedin.com/in/jasonrocco/ Rocco, J. (n.d.) Pro fi le. Twitter. https://twitter.com/JasonWRocco Skoloda. K. (n.d.). Pro fi le. LinkedIn. https://www.linkedin.com/in/kelly-skoloda-45069533/ Story, D. (2019, April 19). Luminar: digital asset management. LinkedIn Learning. https://www.linkedin.com/ learning/luminar-digital-asset-management/share-an-image-to-smugmug?u=50813145