Cole Payne is exploring a personal brand in sports broadcasting focused on statistical analysis of baseball. His goals are to have a job in broadcasting locally after graduation in 2023, have over 10,000 social media followers by 2028, and be a sports commentator or producer for a professional team by 2033. To achieve these goals, he plans to complete his Sportscasting degree, network at industry events, improve his technical and soft skills, and seek a mentor in data analysis.

1. PERSONAL BRAND EXPLORATION
Cole Payne
Project & Portfolio I: Week 1
August 6th, 2022

2. Throughout life, I’ve never been someone who
likes to have the same experience all the time.
I’ve moved all around the country and met
people from all walks of life. The only constant
things in my life are friendship and sports. Sports
have always brought me joy in my times of
darkness, so sharing the joy they bring with
others has always been my goal.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Commentator
• Camera Operator
• Broadcast Director
BRAND ARCHETYPE - The
Guy/Girl Next Door
Sports Broadcaster
Picture Relevant
to Your Industry
Goes Here

4. Analytics driven sports fans
TARGET AUDIENCE
Zach Braziller
Outreach Plan:
• I will pre-write a message and do research on his work
• I plan on making contact with him via e-mail or Twitter
message
• I will follow up with him about a week afterwards, using
the same platform I used prior
PROFILE
PICTURE Columnist at the New York
Post
Gabb Goudy
Outreach Plan:
• I’ll listen to some of her podcast episodes and list any
questions that I have
• I will ask her to do an interview over Twitter DM, making
a mutual connection via her podcast
• I plan on following up within a week, as she will be
getting busy with the football season and I don’t want to
procrastinate.
PROFILE
PICTURE Podcaster and Social Media
Personality with FanDuel
John Fanta
Outreach Plan:
• I’ll listen to some of the games he has called and look
through his platforms to find questions to ask.
• I plan on sending him a text, as I have his personal
number
• I want to follow up with him ASAP, as he has a busy
schedule, as he was recently promoted.
PROFILE
PICTURE
Broadcaster and Reporter for
College Basketball at FOX

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Have a job in Broadcasting at a local news channel
‣If I have an internship in broadcasting before I
graduate, I will be on the right path
Mid Term: (2028)
• Have a following of over Ten Thousand people on
each social platform
‣If I have 5,000 or more followers by 2026, I am
confident I will achieve my goal.
Long Term: (2033)
• Be a producer/commentator with a professional
sports team
‣If I am an assistant producer by 2030, I am on
the right track

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Team Player Attitude Novice / Adept / Expert
Openness to Feedback Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Reporting Novice / Adept / Expert
Interpersonal Skills Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I will help baseball fans enjoy their team and
players more by leading them on a deep
dive into analytics.
PROMISE

8. CREDENTIALS
Work Experience:
• Announcer for Catoctin High School
Men’s Soccer (Volunteer)
• 1YR Captain of the Catoctin High School
Tennis Team
Education:
• High School Diploma, Catoctin High
School
• Sportscasting, B.S., Full Sail University 2023
Awards:
• Life Scout, Order of the Arrow Member
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mia Eremita
Industry Experience:
• Editor and Curator for NOX Media
Education:
• St. Joesph by the Sea High School 2016-2020
• Marymount Manhattan College (Communication Arts
and Journalism) 2020-2022
• Sportscasting, Full Sail University 2022-2023
Leadership Experience:
• Floor Manager for WSJS
• Social Media Manager for multiple content creators and
companies
Skills and Proficiencies:
• Editor on Adobe Premiere Pro - 5 Years
• Social Media Marketing - 3 Years
• Streamlabs OBS - 2 Years
Cole Payne
Overall Online Presence:
• Limited LinkedIn Connections, numerous connections
both physically and on social media. Personalized
banner.
• Grade: Average 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Commentator for Catoctin High
School Soccer
Education:
• Sportscasting B.S., Full Sail University 2022-2023
Leadership Experience:
• Captain of the Catoctin High School Tennis Team, 2018
• Assistant Manager at Pizza Hut 2018
Skills and Proficiencies:
• Microsoft Word and Excel Mastery - 5 years
• Microsoft Access and Powerpoint Certified - 5 years
Overall Online Presence:
• No LinkedIn Connections, but multiple connections both
on social media and in the physical world.
• Grade: Poor

10. COMPETITION
Jonathan Danilich
Noteworthy Experience:
• President of Otto’s Army 2021-2022
• Play by Play for the Albemarle Patriots Basketball
Team
Cole Payne
HEADSHOT HEADSHOT
Industry Experience:
• Syracuse Athletics Marketing
Assistant
Education:
• Broadcast Journalism B.A., Syracuse University 2018-
2022
Skills and Proficiencies:
• Marketing - 1 Endorsement
• Social Media - 1 Endorsement
• Broadcasting - 1 Endorsement
Overall Online Presence:
• 20 LinkedIn connections, no personalized banner.
Twitter account with over 1,500 followers.
Industry Experience:
• Commentator for Catoctin High
School Soccer
Education:
• Sportscasting B.S., Full Sail University 2022-2023
Leadership Experience:
• Captain of the Catoctin High School Tennis Team, 2018
• Assistant Manager at Pizza Hut 2018
Skills and Proficiencies:
• Microsoft Word and Excel Mastery - 5 years
• Microsoft Access and Powerpoint Certified - 5 years
Overall Online Presence:
• No LinkedIn Connections, but multiple connections both
on social media and in the physical world.
• Grade: Poor

11. BRAND POSITION
For baseball fans who want a deeper
understanding of the game, I provide statistical
analysis because these statistics help grow the
game, and scout the next generation of players

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando City SC vs New York Red Bulls
‣ August 13, 2022 | Exploria Stadium, Orlando
• Orlando Magic vs Memphis Grizzlies
‣ October 11, 2022 | Amway Center, Orlando
• Rollins College Baseball
‣ 2023 | Winter Park, Florida
Digital Marketing
• Primary Content: I will be producing healthy debates about
baseball and statistics with community driven
questions/conversations at the center
• Primary Tools: I will use Twitter daily, and use Instagram and
Facebook 1-2 times a week.
• Website: I plan to upload more video/photo to my reel
monthly, hoping to become a broadcaster who can provide
more analytical insight to baseball.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who loves baseball as much as me,
but is better at the techinical side of Data Analysis than
I am. Connection by: December 2023
Formal Education
• Sportscasting, B.S., Full Sail University, 2023
Technical Skills
• Use Adobe Premiere Pro throughout school - Full Sail
University, September 2023
• Announce Rollins College games to work on my voice -
Rollins College, March 2023
Soft Skills
• Do daily crosswords to improve my logical thinking -
NYTimes, August 2022
• Start keeping a daily agenda so I can fix my time
management - August, 2022

14. Cole Payne
You know baseball? Well, what I do is baseball, with a twist. Baseball is a
numbers game, let me help you learn those numbers.
Picture of You
Goes Here

15. REFERENCES
Jonathan Danilich - Syracuse University - Syracuse, New York,
United States. https://www.linkedin.com/in/jonathan-
danilich-b8a2a01b6.
“Job Profile: Sports Broadcaster.” Sports Management Degree
Guide, 9 July 2022, https://www.sports-management-
degrees.com/job-profiles/sports-
broadcaster/#:~:text=Necessary%20Skills,writing%20skill
s%20are%20a%20must.