Media analysis of digipaks

1. Analysis of Digipaks adverts
Rihanna
The advert firstly uses a very large and clear image of
Rihanna so that it catches the eye of the public and I
immediately lets them know that she has a new
album out. The colour scheme is around the image
of Rihanna is black and white this is so that the
public are drawn to her first. The facial expression of
Rihanna tells the viewers what sort of music it is that
will be on this album. Rhianna’s name is the second
most prominent feature on the advert and this is
considered somewhat of a logo for her. Her name is
presented on all of her albums like this and it is there
so that customers recognise it and brand awareness
is increased. The type of font varies throughout the
advert and some of it is written in Japanese this is
not meant to be read by viewers it is there surely for
style and the designer look very similar to how the
brand Superdry use it. The additional information on
the bottom is the more factual information of when
the album is coming out and maybe some of the
songs to which is in this album.

2. Tinie Tempar
In this Digipak advert is again very plain and minimalistic the colour schemes use all very
plain and mainly black-and-white is used throughout the entire advert. The main feature
is again the artist them selves which proves that it is a common convection in digipak
adverts. The artist is placed on the advert so that members of the public instantly realise
that it is Tinie Temper who has released a new album. The the reason that the artist is
looking up, suggests that his lyrics of his raps will be very deep and emotionally charged.
The typology and most of all the name Tinie Temper is more of a logo for the artist
raising brand awareness and allowing viewers to automatically notice who the artist is.
This font used for his name will be on any albums or products that he is associated with.
The rest of the writing en the advert are all promotional statements that give
information about the album and tracks. By using words such as superstar it grabs the
viewers attention and that makes them want to listen to his tracks as he must be very
talented to achieve this title.

3. Adele
The third digipak advert I looked at was the Adele 21
advert where again the very simplistic design was
the first thing that I noticed. The prominent feature
again however is the artist herself this is to tell the
public that Adel has released a new album and it is
available for purchase. The facial expression mixed in
with the plain black and gray colour scheme tells the
viewers what type of music is going to be on the
album and in this case we can guess it will be sad,
slow and emotional. The small added colour of green
is used to just make the little less important things
stand out. By using it in part of the title and then as a
little statement it makes the viewer read both parts
because the eye is drawn to it. The typography that
is used in the advert is kept as one consistent font
which gives the whole overall look of the advert as
very clean cut and professional. In the left hand
corner of the the advert actually shows an image of
the digipak itself so this is so that customers will
recognise the product and purchase one.

4. Katy Parry
The next digipak advert I looked at was the Katy
Perry- Teenage Dream. The most prominent feature
again is the artist herself this is to tell the public that
Katy Perry has released a new album and it is
available for purchase. The facial expression and
erotic revealing picture of the artist is there to grab
the attention of the veiwer. The colour scheme tells
the viewers what type of music is going to be on the
album and in this case we can guess it will be very
fast up beat and catchy. The bright bold colours
make the advert even more exiting and goes against
the convections of normal digi pack adverts. The
typography that is used in the advert is kept as one
consistent font which gives the whole overall look of
the advert as fun and silly but with a hint of sexual
drive there as well. In the left hand corner of the the
advert shows the additional less important
information that the viewers will want to know if
they are a listener of Katy Parry.

5. Codes and Convections of Digipak Adverts
After completing this task and analysing the different digipak adverts I have discovered
many codes and convections which I will have to consider when making my own digipak
advert. The first noticeable convection is the image, on all the examples I discovered there
was a picture of the artist taking up two thirds of he advert. One repeating code is that
they use a medium close up shot that includes the shoulders of the artist but most
importantly they focuses on the facial expression of the artist. The facial expression is then
made to be some what of a representation of the type of music that will be in the album.
The next most trending convection is the simplistic design and minimalistic layout which
the adverts have.
Learning comment
After completing this task I have realised that there are many codes and conventions in
digipak adverts which I will try to incorporate into my digipak advert. The the most certain
aspects that I will include in my advert will be a large picture of the artist that takes up at
least half of the page. Another aspect I will have to consider when making my advert Will
be to designed a style of all the main aspects to represent the type of music that is in the
album.