English 2: Unit 1, Part 1

1. IN THE NAME OF ALLAH, THE MOST
BENIFICENT,
THE MOST MERCIFUL

2. َ‫ص‬ ‫ا‬َ‫م‬َ‫ك‬ ٍ‫د‬َّ‫م‬َ‫ح‬ُ‫م‬ ِّ‫ل‬‫آ‬ ‫ى‬َ‫ل‬َ‫ع‬َ‫و‬ ٍ‫د‬َّ‫م‬َ‫ح‬ُ‫م‬ ‫ى‬َ‫ل‬َ‫ع‬ ِّ‫ل‬َ‫ص‬ َّ‫م‬ُ‫ه‬َّ‫الل‬ِّ‫ل‬‫آ‬ ‫ى‬َ‫ل‬َ‫ع‬َ‫و‬ َ‫م‬‫ي‬ِّ‫ه‬‫ا‬َ‫ر‬ْ‫ب‬ِّ‫إ‬ ‫ى‬َ‫ل‬َ‫ع‬ َ‫ت‬ْ‫ي‬َّ‫ل‬
ُ‫م‬ ‫ى‬َ‫ل‬َ‫ع‬ َ‫ك‬ ِّ‫ار‬َ‫ب‬ َّ‫م‬ُ‫ه‬َّ‫الل‬ ،ٌ‫د‬‫ي‬ ِّ‫ج‬َ‫م‬ ٌ‫د‬‫ي‬ِّ‫م‬َ‫ح‬ َ‫ك‬َّ‫ن‬ِّ‫إ‬ ،َ‫م‬‫ي‬ِّ‫ه‬‫ا‬َ‫ر‬ْ‫ب‬ِّ‫إ‬َ‫ت‬ْ‫ك‬َ‫ار‬َ‫ب‬ ‫ا‬َ‫م‬َ‫ك‬ ٍ‫د‬َّ‫م‬َ‫ح‬ُ‫م‬ ِّ‫ل‬‫آ‬ ‫ى‬َ‫ل‬َ‫ع‬َ‫و‬ ٍ‫د‬َّ‫م‬َ‫ح‬
ِّ‫ج‬َ‫م‬ ٌ‫د‬‫ي‬ِّ‫م‬َ‫ح‬ َ‫ك‬َّ‫ن‬ِّ‫إ‬ ،َ‫م‬‫ي‬ِّ‫ه‬‫ا‬َ‫ر‬ْ‫ب‬ِّ‫إ‬ ِّ‫ل‬‫آ‬ ‫ى‬َ‫ل‬َ‫ع‬َ‫و‬ َ‫م‬‫ي‬ِّ‫ه‬‫ا‬َ‫ر‬ْ‫ب‬ِّ‫إ‬ ‫ى‬َ‫ل‬َ‫ع‬ٌ‫د‬‫ي‬
O Allah, bestow Your favor on Muhammad (‫)ﷺ‬ and on the family of Muhammad (‫)ﷺ‬ as
You have bestowed Your favor on Ibrahim (alayhi s-salām)and on the family of Ibrahim
(alayhi s-salām). You are Praiseworthy, Most Glorious.
O Allah, bless Muhammad (‫)ﷺ‬ and the family of Muhammad (‫)ﷺ‬ as You have blessed
Ibrahim (alayhi s-salām) and the family of Ibrahim (alayhi s-salām). You are
Praiseworthy, the Most Glorious.

3. SARDAR BAHADUR KHAN WOMEN’S UNIVERSITY
QUETTA
FACULTY OF HUMANITIES
DEPARTMENT OF ENGLISH

4. Important Note for my Students:
All of your course-planners, video-lectures, audio-lectures, slides, and
additional readings, have been uploaded on SBKWU’s official LMS website,
as well as on Course Instructor’s website mentioned below:
https://erudition.page.tl/ . The uploaded content is concise and easy to
understand. If you face any problem or need any clarification, feel free to
contact your Course Instructor at: https://erudition.page.tl/Contact-your-
teacher.htm
In order to pursue details of your other courses, please contact your (other)
concerned teachers.
(Note: Slides may not provide a comprehensive view of the topics, (as slides
essentially include the main outlines of the important themes) students are
hence required to download complete video lectures as prepared and uploaded
by your course instructor , (explaining the outlines as mentioned in these
slides) so as to ensure a better learning.
Regards
Course Instructor : shaista.zakir@sbkwu.edu.pk

5. SARDAR BAHADUR KHAN WOMEN’S UNIVERSITY QUETTA
FACULTY OF HUMANITIES
DEPARTMENT OF ENGLISH
JUNE 2020
COURSE TITLE: FRESHMAN ENGLISH 2 (FOR BBA)
CLASS: BS 2ND SEMESTER
COURSE OBJECTIVES:
This course aims at helping students develop a positive,
constructive and practical approach to effective written and oral
communication in business and professional settings

7. Course-Title: FRESHMAN ENGLISH 2
Outline of Unit 1:A Brief Introduction to Communication
A Brief Introduction to Communication
Elements of Communication
Categories of Communication
Barriers to Effective Communication
How can we improve the Process of
Communication?
Question-answer Session

8. Unit1: A Brief Introduction to
Communication
Communication may be defined as interchange of
information between two or more people
to bring about mutual understanding and the
desired action.
Every communication involves (at least) one sender,
a message and a recipient. This may sound simple,
but communication is actually a very complex area of
research .

10. ELEMENTS OF COMMUNICATION
Sender or transmitter: The person who desires to convey the
message is known as sender. Sender initiates the message and
changes the behaviour of the receiver.
Message: It is a subject matter of any communication. It may
involve any fact, idea, opinion or information. It must exist in the
mind of the sender if communication is to take place.
Encoding: The communicator of the information organizes his
/her idea into series of symbols (words, signs, etc.) which, he/she
feels will be accordingly communicated to the intended receiver.

11. Communication channel:
The sender has to select the channel for sending the information.
Communication channel is the source through which the message
passes. It is the link that connects the sender and the receiver.
Receiver:
The person who receives the message is called receiver or
receiver is the person to whom the particular message is sent by
the sender. The communication process is incomplete without the
existence of receiver of the message. It is a receiver who receives
and tries to understand the message.

12. Feedback:
Feedback in the present context, refers to the reaction/response
of the receiver. The reaction or response of the receiver is an
important dimension of communicative process as it adds value to
the overall act of communication (Priya & Bisen, 2009).
Decoding:
Decoding is the process of interpretation of an encoded message.
Decoding helps the receiver to understand the meaning of the
message sent by a sender.

15. CATEGORIES OF COMMUNICATION
There are a wide range of ways in which we communicate
and more than one may be occurring at any given time.
The different categories of communication include:
•SPOKEN OR VERBAL COMMUNICATION: (includes
face-to-face communication , telephone, radio, television,
etc.)
•NON-VERBAL COMMUNICATION: (covering body
language, gestures, how we dress or act, where we stand,
and even the scent we use. For example, the tone of voice
can give clues to mood or emotional state, whilst hand
signals or gestures can add to a spoken message)

16. WRITTEN COMMUNICATION:
(is the act of writing, typing or printing symbols like
letters and numbers to convey information. It is helpful
because it provides a record of information for reference.
Writing is commonly used to share information through
books, pamphlets, blogs, emails, letters, memos, etc.)

17. VISUAL
COMMUNICATION:
Visual Communication is the act
of using photographs, art,
drawings, sketches, charts and
graphs to convey information.
Visuals are often used to provide
helpful context alongside written
and/or verbal communication.
Because people have different
learning styles, visual
communication might be more
helpful for visual learners to
consume ideas and information.

19. Common Barriers to Effective
Communication:
1. The use of Jargon
2. Discussions including Taboos
3. Lack of attention or interest, issues of
distractions & irrelevance
4. Physical disabilities such as hearing problems or
speech difficulties.
5. Unintelligible Dialects

20. 6. Barriers related to Communicative Channels
7. False Expectations leading to False
Assumptions

23. Four Key Areas for Improvement
There are generally four main areas of
communication skills that most of us would like to
improve.
1. Learning to Listen
2. Understanding Non-Verbal Communication
3. Emotional Awareness
4. Understanding and thereby Improving
Questioning-Skill

24. BIBLIOGRAPHY
Baker, A. (2007). Improve your Communication Skills.
Kogan Page: London.
Demlamain & Spring. Developing Baseline Communication
Skills. Winslow: UK.
Mandel, S. (20000. Effective Presentation Skills. Boston:
Course Technology.
Priya & Bisen, V. (2009). Business Communication. New
Delhi: New Age International.
Ellis, Richard.(2002).Communication Skills. Stepladders to
Success for the Professional: UK: Intellect Books