LEAGANS’ MODEL OF COMMUNICATION

1. LEAGANS’ MODEL
OF
COMMUNICATION
PRESENTED BY:
ARUSHI ARORA
J-12-AGRI-468

2. WARNING: COMMUNICATION IN
DANGER?
• We live in the era where
communication is a ship sailing on
the artificial blue waters of facebook
and twitter.
• But it is said in 2050
no fossil fuels =No electricity = no
communication.
• So may be we have to use leagans
model to communicate. Now you
have a reason to be interested!!!!

3. CONTENTS
o INTRODUCTION
o ELEMENTS OF LEAGANS MODEL
o COMMUNICATOR
o MESSAGE
o COMMUNICATION CHANNEL
o TREATMENT OF MESSAGE
o THE AUDIENCE
o AUDIENCE RESPONSE
o REFRENCES

5. INTRODUCTION
• Leagans (1961) defined communication as a process by
which two or more people exchange ideas, facts,
feelings, impressions, in ways that each gains a clear
understanding of the meaning, intent and use of
the message.
• Sucessful communication in extension education requires
a skilled communicator sending a useful message
through a proper channel, effectively treated to an
appropriate audience that responds as desired.
• --------------------------------------leagans(1961)

6. ELEMENTS
COMMUNICATOR
RESPONSEAUDIENCETREATMENT
MESSAGE CHANNELS

7. COMMUNICATOR
Initiates the process of communication
Encoder of communication
Determines purpose of message
May be an individual, a change agent, a group or a
social system
Translate intent into action
Creates intent to change in the client, a motive to
innovate

8. MESSAGE
Alternations or disturbances of the physical
environment, which can be intended to and
discriminated from the rest of the physical
environment.
Information which is being communicated
Messages are facts, feelings, impressions , attitude or
information.

9. CHANNELS
Tunnels through which a message passes like a rail.
Means or pathways or devices through which
messages are communicated
Channels may be:
1. Verbal
2. Non-verbal
3. Interpersonal
4. Mass media type

10. TREATMENT
It is actual message therapy to make it clear and
understandable to the audience yet keeping the
meaning same.
So rumours are not the treated messages they are
distorted ones.
Involves use of critical thinking skills, knowledge to
make the message effective for the audience to
understand or grasp.

11. AUDIENCE
It is said that we should target our audience and I
thought the background picture is the easiest way.
Intended recipient/consumer of a message.
They are generally a group of people who decode the
message through all their senses but most often by
listening and seeing
In extension education they are our farmers

12. RESPONSE
According to leagans audience response comes from
their background in extension education.
In a simple dictionary response means a “reaction to
something.”
Simply means feedback which taps basic human
needs to improve, to compete, to be accurate.
It depends upon :communication skills, attitudes,
knowledge level, position in a socio- cultural system.

13. REFRENCES
 BOOK SOURCE
• Dr. B.S. HANSRA, Dr. V.K. BHARTI, HANDBOOK OF
AGRICULTURAL EXTENSION AND COMMUNICATION
 INTERNET SOURCE
• https://books.google.co.in/books?id=emaaAgAAQBA
J&pg=PA284&lpg=PA284&dq=massage+treatment+in
+communication&source

14. THANK YOU FOR BEING SUCH A WONDERFUL
AUDIENCE. MAY BE AFTER GETTING BORED ATLEAST
YOU DIDN’T ACT THIS WAY