Project 4

1. Research
Muhammad Syaffa

2. Existing Product
1. Type of image = The location was set inside a forest
and at night to give a thriller atmosphere. The angle
was set in the middle and moves when the character
moved. The effect consists are mostly sound effects
which the sound when he jumps. With this it will be
much more fun for players to interact with the game.
2. Lighting = The scene itself is
well lit and it focuses onto the
character. The surrounding as
well can be seen.
3. Composition = The main
characters and the gameplay
is smooth.
4. Costume = The character
is wearing a red hat and
trouser with a blue hat. With
the palette it will make the
character stand out from the
background.
5. Colours = uses dark
colours such as dark green,
black, blue and dark red.
Audience appeal = The game’s main
theme is thriller and adventurous. With
this while the players are playing the
game they will fell like they’re on an
adventure.

3. Existing Product
Type of image = The location was set at a
swamp/jungle. The angle of the camera was set high
and at the back of the main character. The effects
were mainly sound effects. There is background
music and the sound of clinking when the character
collecting coins.
Audience appeal = This game main theme is thriller
and horror. This is the reason why its so addicting for
some people so they can feel the thrill.
1. Use of lighting = The pathway
was well lit and the character
can be seen as well so that it is
noticeable. It purposely didn’t
show the course all the way. This
is because it wants to keep the
mysterious adventure for the
players.
2. Composition = the characters
played out nicely and smoothly.
We could really see the
desperation of the runner to
escape from the monsters
3. Costume = the costume that the
runner used are based on
Indiana jones.
4. Colours = the colours scheme
used are dark colours such as
dark green, gold and dark blue.

4. Existing Product
1. Type of image = The setting of the game is at a
abandoned train track with some train still
running. The angle of the camera was quite
similar with the previous one the camera itself
situated on a high spot and at the back of the
runner. The effects that were used were mainly
sound effects. Sound effects were played every
time the character jumps and every time he
collects coins.
2. The lighting = The course is well lit and can be
seen by the player and the character as well can
be well-observed.
3. Costume = The costume used by the runner is
heavily influenced by street-style fashion.
4. Colours = all used were bright colours such as red,
white, blue and light green.
Audience appeal = The game is bright and vibrant.
This will make the younger generation to be excited
and play the game religiously.

5. Research Analysis
• What common features do the researched
products have?
– They all situated their camera angle in the middle
and at a high position so that the course in front
can be seen as well as the main character.
• What aspects of the research will you include
within your on work?
– I will include the idea of putting sound effects into
the game such as when the character is jumping.

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary (15-24)
Secondary (25-44)
• For my primary and secondary audience I will include
catchy sound effects when the character jumps and when
he collected coins. With this it will make it more catchy
and interesting for the players.
• For the secondary audience, I will include a middle age
human as my main character so that the players could
relate to it.
Gender
Primary (male) • For my primary audience I’ll make the logo appealing to
men by adding masculine colours such as black, brown
and red.
Psychographic
Primary( belongers) • For my primary audience, I will make my game logo as
trendy as possible and not use an old-fashioned design.
With the visual of the game as well. I will make the
character wear trendy clothes.
Social Status
Primary (lower middle class)
Secondary (skilled working
class)
• For my primary and secondary audiences, I will focus on
making my game cheap and affordable so that it will be
accessible for everyone.