Ignite Your Brand: Tailored Creative Solutions Proposal
Evaluation Q1: In relation to ancillary tasks
1. A l r T sks
ncilay a
Before creating my post production pieces I researched
existing products so that my poster and double page
spread would attract my target audience effectively. I
realised that there were a number of conventions used
to connote psychological thriller.
2. The colours used in psychological thrillers are
predominantly red, black and white. Red and
black are also closely linked to horror. They
connote danger, violence, blood, evil and
mystery. Whereas in horror, these
connotations are often literal, in
psychological thrillers these connotations are
often implied. Low-key lighting is often used
on the main subjects to create enigma and
mystery. The background is often dark to
emphasise this. It also helps to create an
unsettling atmosphere; building tension.
Conventions used in my poster:
• Close-up of protagonist looking worried
• Dark colours used- red and black
• Title stands out
• Fonts used are condensed and small for
credits
• Inclusion of release date and production logo’s
• Recurring motifs of red jacket and antagonist
to create a striking image
3. M Doubl Pa Spr d Conv ions + Subv sions
y e ge ea ent er
Conventions:
• Size 12 font for the main bulk of text (the size used in most magazine publishing)
• Large image displaying the film being discussed within the article
• Strong house style through the use of the red black and white throughout
• Bold, edgy style to appeal to a younger audience which my film is aimed at
Subversions:
• The image isn’t spread across both pages because my image was vertical, not horizontal