Evaluation Question 5 - How did you attract/address your audience?

1. EVALUATION –
QUESTION 5
How did you attract/ address your audience?

2. Attracting my target audience
Because of my target audience consisting of both genders and all ethnicities, I have tried to reflect this in my
layout and images for my front cover, contents page and double page spread.
To appeal and represent both genders I have used colloquial terms commonly used by both genders (however
these terms are not complex therefore they appeal to all ethnicities) within my target audience’s age range.
Although females are represented in the images within my composition therefore perhaps showing a bias, my
magazine’s concentration is solely on fulfilling cognitive needs and social integrative needs whilst creating
narrative tension. In the images, a young foreign girl is represented therefore appealing to other ethnicities which
is unconventional in the magazines I have researched.

3. Attracting my target audience – Front Cover
The front cover of my magazine is very powerful, attracting
the readers eye, able to differentiate itself from other
magazines. As the layout of this magazine is unconventional,
it will stand out against the other magazine because it is
different and the title is bold, also drawing the readers
attention.There is a pull quote to attract my target audience
by creating narrative tension, the body language of the artist
creates hermeneutic codes, attracting my target audience.

4. Contents Page
I used social media links to attract my target audience, (my
age range are technologically influenced generations
therefore this would appeal to them) so that there different
platforms in which to engage my target audience.
I used certain features to fulfil cognitive and social
integrative needs by listing artists likely to be known by
my target audience, attracting them.There is easy
navigation between the features as they are displayed in
a simplistic layout.

5. Double Page Spread
Pull out quotes attracts my target audience as it entices them to read
the article by creating narrative tension.
The name of the artist
is big and bold, attract
the readers eye.
Powerful image with
direct mode of
address, addresses my
target audience as it
creates personal
relationships with the
audience and creates
hermeneutic codes.
Hermeneutic codes are
created here, enticing
my target audience to
read the article.