The target audience for the magazine is 16-20 year olds who are interested in and influenced by pop and hip-hop music. Both male and female readers of all ethnicities are included. The creator has used a focus group matching this demographic to help develop and refine the magazine, showing them adaptations and getting feedback, as this group can easily identify what would and would not appeal to them.
2. Target Audience
The target audience for my magazine:
• 16-20 year olds
• Pop/Hip-hop music interested/influenced audience
• Both genders and all ethnicities
Throughout the development of my magazine, I have referred to my focus group which consists of these
characteristics. Every adaptation has been shown to this group, their opinion and a general vote has been taken into
account. I found this to be extremely useful, as they are large group with a range of opinions and they can
differentiate easily between a magazine they would approach and another that wouldn’t appeal to them.
