The target audience for the magazine was teenagers and young adults aged 15-25 who enjoy chart music. To attract this audience, the front cover featured a plain design with limited text, following conventions of Billboard magazine to intrigue readers. The image on the cover appeals to both males and females through a gender-neutral color scheme and pose. The contrasting colors of the masthead and main image, as well as the references to Billboard magazine, aim to make the magazine look professional and appealing to the intended audience.