2. Target Audience
The target audience for my magazine:
• 16-20 year olds
• Pop/Hip-hop music interested/influenced audience
• Both genders and all ethnicities
Throughout the development of my magazine, I have referred to my focus group which consists of these
characteristics. Every adaptation has been shown to this group, their opinion and a general vote has been taken into
account. I found this to be extremely useful, as they are large group with a range of opinions and they can
differentiate easily between a magazine they would approach and another that wouldn’t appeal to them.
