The document discusses how the media product represents social groups. It specifically targets white British teenagers and young adults aged 17-25. Images in the magazine feature white British male models around the same age to allow the target audience to connect with and relate to the artists. The magazine also represents middle-class audiences. Photos are shot using eye-level shots to directly engage the audience, most of whom are male. Layout and design aim to attract young male readers through limited text and emphasis on images while maintaining a sophisticated style befitting the target demographic.