The document discusses research into target audiences for vintage clothing projects with two clients, Dog and Bone and Chinese Laundry. It identifies the primary target audience as 16-30 year olds with an interest in vintage clothing. Both stores have equal numbers of male and female customers, so the project aims to appeal to both genders. Demographic data is presented on the area around Dog and Bone, showing residents have above average incomes as mainly singles renting flats, suggesting many are students who walk and use public transit frequently. Statistics for the area around Chinese Laundry are similar. Interviews were conducted with representatives from both stores on November 14th. Online sources providing demographic and survey data are cited.
3. Audience
My main target audience will be most likely 16-30 year olds which I’m aware is a very
vague and varied age range but with something as specific as vintage clothing I think
and audience with the same interest in vintage clothing will definitely respond to the
same kind of stuff therefore it should work. My project also wont be gender specific
because both of the clients I’m using have both said its an equal mixture of men and
women that they get into their store so I think it would work within my favour to be
appealing to both genders and especially within the look book have a mixture of male
and female models of all types of people.
4. Audience
This is the demographics of the area of dog
and bone. Obviously this is only a small
area as York is a large place and there is a
lot of different areas. They have an above
average income therefore this means they
have more disposable income and will
have more to spend on themselves. They
are mainly singles and have privately
rented properties and a lot of them are
mainly flats. This shows that they live on
their own and still have an above average
income therefore the perfect candidate as
well as maybe implying that they are
students within this area. They also have a
low car ownership rate which shows they
will walk a lot and use a lot of public
transport therefore they will often walk by
shops and things like that.
5. Audience
The statistics for the area around
Chinese Laundry is very similar to
the area to dig and bone
therefore its basically the same.
10. Bibliography
1. Interviewees, Dog and Bone (2018) Target Audience Interviews
(conducted on 14/11/18)
2. Interviewees, Chinese Laundry (2018) Target Audience Interviews
(conducted on 14/11/18)
3. nr. (nr). cameo dynamics. Available:
https://www.cameodynamic.com/search-
cameo/overview/?pc=YO1%207LS. Last accessed 15/11/18
4. nr. (nr). nr. Available: https://www.surveymonkey.co.uk/r/N78L7DK. Last
accessed 15/11/18.
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
