The document discusses how the magazine aims to attract its target young audience of 18-24 year olds. On the front cover, it uses images of young musical talents and headlines about Mick Jagger and Glastonbury that would appeal to the audience. On the contents page, it uses bold colors and images of artists to attract and relate to the audience. In articles, it uses candid photos and quotes that provide an honest insight into artists' lives in a way that fans and the target audience would find appealing.

1. How did you attract/address
your audience?

2. Relation with “Q
• Straight from my magazine research I always
wanted to have the same approach as “Q”.
Who have a sense of sophistication and they
expect a lot from their readers. This is seen in
their fairly formal mode of address which
helps to keep their relationship with their
readers rich. At the same time they have a
healthy mix of formal and informal features to
integrate with their young (18-24) target
audience.

3. Front Cover
• On the front cover I engage to my young target
audience (18-24 year olds) by including
young, exciting and fresh new musical talents of
which appeal to my target audience. The Splash
“MICK JAGGER, SIT DOWN” I feel also appeals to my
young target audience as it presents a certain
amount of arrogance, of which most of my target
audience are attracted too. The Header Bar
“GLASTONBURY COVERED” will be very attractive to
my target audience as they consistently attend gigs.
I chose the model and pose of the model as I feel it
relates to my target audience as the model
seemingly has a sense of arrogance and attitude.
This again is very attractive to my young target
audience as the model has a very similar attitude to
life as my target audience. In the Pug I used the
wording “die” in the Pug line “WHY DID THE JAM
DIE?!” This attracts to my target audience as it
presents a sense of danger, and at their young
age, this is something they find exciting.

4. Contents Page
On my contents page (on both pages) I have used big bold contrasting colours to make
my pages visually appealing and eye-catching. This would appeal to my young target
audience – as due to their young age, they need something appealing to capture their
interest. The setting of the photo (up against a wall) is trying to symbolise the honesty
of the artist, who is not wanting to become a superstar, instead its all about the
performance, rather than the performer. A distilled pure artist who still keeps a
connection with his poor roots. The artist isn’t interested in the cult of personality. All
of these facts relate to my target audience, of which appreciate the artist’s honest
nature. It’s this kind of artist of which my target audience would idolise, and this is why
this image would attract to my target audience. The brick wall is meant to symbolise
how they target audience could identify with the artist, that their dream is actually
achievable. It also symbolises that the model could be the reader, that the artist is like
everyone else – a honest human being. The choice of Pull-Quote “I accept I’ve been
trouble and sometimes I’ve had to pay the price” gives a sense of petty, yet very
desired intrigue that the young target audience are automatically attracted too. It
might also relate to some of the young target audience who have beem in trouble, and
have a dream to become a music artist. This would inspire them to keep going and feel
their dream is very possible. This Pull-Quote offers information of which the young
target audience might not know about, and their desire to know about their favourite
artist will make this feature very attractive to them. “BRAWLING WITH THE FOO
FIGHTERS” offers a sense of danger of which some of my young target audience are
attracted too. Its this Mode of Address that will make my young target audience
attracted to the page. Another example of the Mode of Address in this page is “THEY
CONQUER, AND AFTER TEA THEY TALK EXCLUSIVELY TO THE MIX” The use of “THEY
CONQUER” again relates to my target audiences desire for danger. The use of “AFTER
TEA” is light humour and a British joke which matches my target audience’s
sophistication.

5. Double-paged Article
On my doubled-paged article I used a very
“in the face” photo to present a very “in
the face” interview. That the interview will
be a honest, yet brutal insight to the artist’s
life. This is something that a fan (my young
target audience) of the artist would be very
attracted too. The image The choice of Pull-
quotes I feel will possibly relate and
address my target audience personally fro
those who have made mistakes. In the
opening paragraph I make references to
“his mum” which is a fairly funny reference
to my young target audience.