The document discusses how the media product represents particular social groups. It decides to target social classes E to C2 as they are most likely to listen to hip hop music. It aims to represent the early days of hip hop and the lower classes, as hip hop originated from the struggles faced by the lower classes in rough neighborhoods. The product stereotypes its audience based on research into other hip hop magazines, depicting the model in stereotypical lower class African American attire like a hoodie and bandana. The target demographics are identified as male, aged 25-29, and African American, based on the reader profile of XXL magazine. The prize is a pair of Nike Airs to suit this demographic.

1. Evaluation Question 2
How does your media product represent particular social groups

2. The social class table is used When deciding what social
groups my product would represent. I decided to to class
name E to C2 as these is are the people most likely to
Listen to the genre of music my product is using. I also
Want to use this as the Hip Hop culture is centered
Around the lower classes as originally it was all about the
Problems faced by the lower classes growing up and
Surviving in rough areas troubled by gun crimes and drugs.
As Hip Hop originally came from the South Bronx of New
York in the early 1970’s and was most popular amongst
The African – American, Caribbean and Latino youths living
In the South Bronx's at the time. When Hip Hop was originally created the South Bronx’s was a poverty stricken area with high levels of crime which is where
most of the lyrics come from in the original songs. I wanted my product to still represent the early days of Hip Hop and the lower classes as the largest
Percentage of Hip Hop audiences are still from the lower classes, so this will expand my audience and by keeping the price low will make my product
Accessible to people from all social classes. I have largely stereotyped my audience through research into other Hip Hop magazines, and by largely
Stereotyping the clothing they wear as I drew a lot of inspiration for my models costume from the common stereotypes people give to the lower class
African – American, he is wearing a black hoodie which covers most of his face and then a bandana to only expose his eyes making him look like a typical
“thug” and what people expect from the rough gang members in the lower classes. And bandannas are often associated with the gang culture as they are
Used to represent each gang, I wanted to add this culture into my magazine as it is a big part of peoples lives in the rougher parts of America which is also
Why I wanted to briefly talk about gun laws in America in my product as this is also a major part of a large percentage of my demographics life.

3. This is my reader profile it shows what demographics my audience are in, their gender, age, income and ethnicity. I based
this off of XXl’s Reader profile as that is the magazine I based mine off of when creating my product. As you can see the
largest percentage of my audience are male, aged 25 – 29 and African – American. I based my whole product off of this
including their culture and style as well as tailoring my Prize to the fashion that a lot of young African – Americans like
today. Especially in the lower classes and places like Detroit and New York. The prize in my magazine is a pair of Nike Airs
in black and white as these will suit anyone who wins them whether they are female or male, they are a universal show
so they cater for my whole audience and a large percentage of my audience would not be able to afford these types of
shoe under normal circumstances because they range from £70 - £120.
I also picked these as they are practical and can be used for many sports or to just
Wear casually as part of an outfit. As a large part of the Hip Hop culture is different
Styles of dance I thought these would be a good prize as they are sports shoes so
Will have the right flexibility needed to be able to dance with them if that is what
The winner of these shoes does.
Originally I was going to put the prize as a laptop as I though this would also help a lot of my audience but as I want this
Product to be sold in the more deprived areas of America and the UK (as most of my target audience lives in these
places) and a lot of these places do not have working internet I thought it would be better to make my prize something
that could be used straight away and without internet as a lot of computers need the internet to be able to install
programs such as Microsoft word etc.