The document discusses a questionnaire conducted by the author to gather information about their target audience of white teenage girls for a new magazine. The author asked predominantly female college students open and closed questions to obtain qualitative and quantitative data, but realized they should only have asked people familiar with indie music genres as those respondents provided more relevant information. The document then analyzes the questionnaire results by gender, age, ethnicity, job, music tastes, favorite artists, magazine purchasing habits, and types of magazines typically bought to understand how to design the new magazine to appeal to and be affordable for the target audience.

1. Graph Analysis

2. As a part of my research, I conducted a questionnaire to aid with the
planning of my magazine. I asked a mixture of open and closed
questions, which provided me with a mixture of qualitative and
quantitative data. My target audience were white teenage girls,
therefore I asked predominantly females around my college, as these
people will be able to give me the most informative information.
However, I asked people who did not know much or listen to the
genre of Indie music, therefore, I could not get too much information,
which is something I would improve if I were to do this again – I
would only ask people who would be beneficial to my research.

3. Gender
I have given my questionnaire to
mainly females, as this is the TA of
my magazine. This means that my
results would be more useful, as they
would be informing me of the
interests of my TA. If I were to do
this again, I would not ask any males
to take part.
Age
I gave all of my questionnaires to
people aged 16-20, as that is the age
of people who attend college, and is
my target audience. This again means
that all of the information gathered is
useful to my research.

4. Ethnicity
I asked a mixture of ethnic groups,
which means that there is a few
results that wont matter, and
although in the present day, it won’t
matter as much as the participants
will have received a similar
upbringing due to their age, it may
help with the mise-en-scene of the
image.
Job
This is important as I would need to
know what economic status of my
target audience is so in know what to
write about and how much the
magazine should cost, and what the
cover mount should be. Most of the
participants were in school,
therefore, they do not have much of
a disposable income, and the
magazine should be fairly cheap.

5. Music Taste
The music taste of my participants
varies a lot, and this matters because
people who listen to different music
types will be interested in hobbies, and
may have different lifestyles completely.
However, most of the results are from
Indie fans, so we could assume that the
results are from Indie listeners.
Who they would want to see
The question about music taste is
proven here, as there are many artists
covering many different genres.
However, the artists that fit into the
indie genre are like The 1975 and
Florence and the Machine, which will
help when planning what could be
spoken about in a magazine.

6. Magazines purchased a year
This shows me the interest toward
magazines amongst the 16-20 year olds.
As people don’t buy many, or any at all,
than that tells me the magazine has to
be eye catching and appealing to make
the target audience want to buy it.
What magazines do you buy
By finding this information out, I now
understand what some of the other
interests of the people are, which are
mainly fashion and gossip. This will help
me when I plan articles and other
articles in the magazine.