The document provides background information on the history of farmers markets. It notes that some of the earliest farmers markets date back over 5,000 years to ancient Egypt, where farmers would sell fresh produce along the Nile River. It also discusses how farmers markets originated around 10,000 years ago in Turkey and the Middle East, where early people would farm grains and seeds. The document then explains how modern farmers markets operate, with farmers meeting in town squares at the end of harvest seasons to sell their produce, using early forms of currency.

1. Two Markets and Me

2. Historical Research
History Of Farmers Market
Farmers markets originated many years ago. One of the oldest markets dates
back 5000 years ago in Egypt when farmers would bring their fresh produce to
be sold along the Nile. Farmers markets also dated back to 10,000 years in turkey
and the Middle East. Due to evidence, the local people would collect grasses and
reeds and sow the seeds until they began to assemble a proper farm on the land.
This activity was done to initially done to provide them with food, however the
demand for farming grew and the farmers market was formed. Currency existed
back in those days and this enabled people to sell their produce at the ending of
each harvests and the farmers who were selling their produce would meet in the
town square to sell.

3. The Genesis Of My Idea.
My idea started when I went market shopping with my mother and was reminded of
how authentic and culturally diverse the market is. I wanted to explore life in the
market when I realized my personal butcher is able to speak four various languages.
This includes speaking my homeland language Yoruba deriving from Nigeria. This
would not take place in a high street store as high street employees are trained to
obtain professional conduct at work and towards there customers. This is what led
me to appreciate what makes the farmers market unique and distinctive compared
to the high street. Documenting this topic would allow my audience to know the
unique selling points that distinguish a farmers market from any other retailer.

4. What Adjustments Did You Decided To Make As You Went
Along ?
What was the problem before?
- My original idea was to focus on Brixton market. The problem with this idea is that
it is very broad and basic. Focusing on one market would bring limitations as to
what I am able to explore and my audience on being familiar with one setting. My
audience would not be as engaged with the idea of just Brixton market being
explored as they may find it difficult to decipher what my concluding point may be.
What did you decide to do after ?
- Due to feedback from my peers and teachers I decided to make this documentary
a comparison documentary between Balham market and Brixton market. This is
because Balham market is not as diverse in culture and is a market for the elite.
Comparing the two will allow my audience to see that markets differ from each
other. My audience is widen due to Balham being a less diverse market.
What am I now focusing on within this idea ?
- I am now focusing on comparing Brixton market to Balham market and how they
differ from each other. The focal point of this documentary is to ensure I explore
how different market operations are and why it is so unique.

5. The intended target audience for this documentary is people of both genders from the ages of 16+ .The
secondary target audience for this documentary will be people of both genders from the ages of 25 onwards. I
firmly believe people of the ages 16 onwards are familiar with a farmers market as some grew up shopping
there. Market life would appeal to my audience because I will be exploring daily operations within a market.

6. Aims
The aim of my documentary is to
highlight Multiculturalism in the
communal area of Brixton
through Brixton's farmers
market in comparison with
Balham.
The aim of my documentary is to
inform and entertain my
audience about farmers market.
This would be achieved through
voiceover narration.
The aim is to showcase how
distinctive and inimitable a
farmers market is to my
audience and to list reasons as t
why they should be attended.
The aim of my documentary is to
allow my audience to know that
a communal area can have an
impact on the local market.

7. StructureIntroduction to
documentary with a title
page with the name of my
documentary.
The topic of Brixton market
being expanded on through
footage of stall owners and
customers.
Title page with the word
“Multiculturalism” and the
meaning .
Comparison between
Brixton and Balham
market
Interview with my
mother on her own
market experiences in
both Nigeria and
England.
Cutaways of Brixton and
Brixton market.
Introduction to Balham
and Balham market
Concluding points on
why farmers markets
are distinctive.
Vox pops on peoples
views on markets and
supermarkets and which
is preferred.

8. My final idea is life in the market. I have decided to
choose this as my final idea because market life is an
aspect that is rarely explored within the media.
Showcasing Multiculturalism and various market
stalls is a way for various audience members to
identify themselves with what and who they see
when they watch my documentary.
My documentary is the perfect way to see how
customer relationships are built over the quality and
consistency of a product. My personal butcher
named Razar influenced my choice. My personal
butcher as well as his other workers have developed
a strong relationship with there customers through
there persona. The market has become a place of
ethical acceptance.

9. Location Reason
Brixton / Brixton Market I will be filming in the area of Brixton and Brixton market as I will
exploring Brixton market in comparison with Balham. Brixton as
a communal area is diverse and multicultural with mainly
residents of African and Caribbean descent. I have chosen
Brixton market is my primary location due to the fact that I have
grown up attending the market from a young age. Brixton is well
known for its vibrant, multicultural communities, bustling
markets and the creative energies of its residents and
businesses.
Balham / Balham Market In order to convey how cultural and diverse Brixton market is, I
will be comparing it to Balham market. Balham's market appeals
to an elite, niche audience with limited stock and is less
ethnically diverse. The market is much smaller than Brixton's
and the communal area of Balham does not uphold much
Multiculturalism and vibrancy as opposed to Brixton. Overall
this will be my secondary location.

10. What does a market mean to you?
“The market is an important place to me. It is a
unique place to me that represents culture. The
qualities of products that are sold at the market
are not found anywhere else because they are
fresh and organic.”
Primary Research.
How has each form of Primary
research changed your idea ?
Results from Questionnaire.
Interview with my Mother
Focus Group

11. Secondary Research
Article Research.
Content Research- HistoryContent Research- Professional
Companies.
Existing output - Similar documentary
to market life
How has each form of
Secondary research changed
your idea ?

12. Commercial Viability/ Budget Costs

13. Funding my documentary.
I will be using kick-starter to fund my documentary. “Kick-starter helps artists,
musicians, filmmakers, designers, and other creators find the resources and support
they need to make their ideas a reality. To date, tens of thousands of creative projects
— big and small — have come to life with the support of the Kick-starter community.
Kick-starter is an enormous global community built around creativity and creative
projects. Over 10 million people, from every continent on earth, have backed a Kick-
starter project.”
https://www.kickstarter.com/about?ref=nav

14. Channel and Distribution
My documentary will
advertised through pre-
roll advertisements on
YouTube.
Why is this ?
My documentary will
be aired on BBC Three.
Why is this ?

15. ETHICAL issue
to consider
How this may effect my work? What I can do about this?
Handling sensitive
information
Handling sensitive information is important because I will
need to take peoples feelings and opinions into
consideration. I will have to avoid asking personal questions
or questions that are most likely to offend my interviewees.
I will only be interviewing two people, however I may
decide to interview more people. The topic may be very
sensitive meaning my interviewees may not feel
comfortable.
The best way for me to handle sensitive information is for me to tell my
interviewees what questions I will be asking them prior to filming. This
will enable them to prepare there answers and also inform if they feel
that the questions are sensitive. If this happens I will be able to rectify
this issue by changing the questions to suit them best. Doing this
ensures that I have a very good interview as my interviewee is relaxed
the NUJ code of conduct code 2 states strives to ensure that
information disseminated is honestly conveyed, accurate and fair. In
order tot abide by this I am going to make sure the opinions I will be
seeking from my interviewees are there opinions and no one else's and
also opinions that do not hold any offence. The NUJ code of conduct,
code 9 states “Produces no material likely to lead to hatred or
discrimination on the grounds of a person’s age, gender, race, colour,
creed, legal status, disability, marital status, or sexual orientation.”
My topic will be about Multiculturalism in famers markets. In order to
abide by this code I also must ensure peoples opinions about other
peoples cultures are not rude or disrespectful.
Balance and Bias My work may be affected by Balance and bias. I only want
the viewers perspective to be moved by the people in my
interview. Including my own opinions and ideas may
change the viewers opinion of farmers market meaning my
documentary could be classified as bias.
I will be interviewing my mother about her farmers market experiences
in Nigeria and in London. However her interview may be deemed as
bias. In order to avoid this there needs to be some aspect of balance.
My mother is also a regular customer at supermarkets both in Nigeria
and London. I will ask her to differentiate her experiences in both types
of markets in both countries. In the NUJ code of conduct, code 4 states
“differentiates between fact and opinion.” in order to abide by this I
will ensure when asking an opinion from my interviewees I start the
question with “in your opinion”. I will also be giving facts and statistics
on farmers market through my narrative voiceovers. There will be a
difference as facts will be presented as a voiceover format and opinions
will be from the people partaking in my interview.
Representation of
subject
Representation of subject Is important. Many people will
be viewing my documentary and it is important that the
way my topic is depicted is not in a negative light. There
I will avoid leading interviews with negative opinions as my aim to
entertain and to inform. I have to take my camera skills into
consideration. This is because a certain n camera angle could make

16. LEGAL issue to consider How this may effect my work What I can do about this?
Copyright of content
music and videos/archive
footage
I would need to pay royalty fees for my use of found
footage or music under-copyright. This will effect the
choice of music that is available to me as I may not be able
to use music that would appeal to my target audience.
For music I will need to get music from a copyright free source
Could create my own original music to use in my work. I could
contact the relevant copyright holder to see if I can seek
permission as a student film maker. The other way I could avo
copyright infringement would be if I do not upload my finished
work to any pubic sources such as YouTube or Vimeo but this
may impact on my distribution.
Location release/Recees
The essence of location recees is to ensure I get consent to
film in places that are not public property.
Even though my documentary will be filmed in public
locations I will need to contact Brixtons market council to
gain permission. I will not only be generally filming Brixton
market I will also be filming market stall owners. This
means requesting permission to film inside there stall set
up or shops. I will need to request permission from stall
owners as well as Brixton market council. I will also need to
repeat this routine for Balham's market by requesting
permission from Balham's local council. If I took the
decision to film without permission then I could possibly be
sued due to copyright.
in order to ensure I do not get sued due to lack of permission
must get permission from both communal areas local council.
avoid disappointment and inconvenience I will do this months
prior to filming so that this aspect of preparing for my
documentary does not affect the process. On my recees plan
will map a plan of health and safety implications for the locati
I will be filming in. Markets tend to be crowded with pieces of
equipment laying around. I will need to list out hazards within
settings.
Talent release/Personal
release
A talent release is a document which gives permission for
the video producers to photograph the talent and/or to use
audio of that person’s voice. Filming peoples face who I
have not gained permission from could result in being sued.
Filming a person in my documentary for an interview may
result to indecisiveness. For example I may film my
mothers interview and she may look at the footage and not
like the angle it has been captured in. This means I may
have to reschedule and exclude it out of my documentary.
Constantly shooting footage is a disadvantage as she may
subconsciously extract the vital information that should be
included due to forgetfulness.
For example I will be filming Razar or another market stall ow
regarding there job role. I will need to ask them to sign a talen
release form in order for me to distribute the video. In the NU
code of conduct , code 11 states “A journalist shall normally
seek the consent of an appropriate adult when interviewing
photographing a child for a story about her/his welfare.” If I
make changes to my documentary and decide to film a teenag
who is under the age of 18 I will need to ensure that a person
release form is filled out which needs to be authorised by a
parent or legal guardian. This will be them consenting for ther
facial presence in my documentary as well as the upload and
distribute of my documentary.
Privacy Privacy means that I am unable to film people in there To prevent any inconvenience when it comes privacy I must

17. Filling In The Gap/ Treatment.
This is a screenshot of part of my detailed
treatment that I have completed. To read the
complete version visit my Wix page.
This is a screenshot of part of my
detailed essay on why my documentary
fills a gap in the market. To read the
complete version visit my Wix page.

18. For any additional information visit my Wix page.