This document discusses research conducted for a travel magazine targeted towards young adults aged 16-24 in York, England. Research included surveying the target audience to understand their interests in York and what places they would like to see featured. It was found that females aged 15-24 made up the target demographic. The document outlines the population demographics of York and popular tourist attractions to feature, including York Minster, Jorvik Viking Centre, Clifford's Tower, York Art Gallery, and the National Railway Museum. Existing magazines and layouts were analyzed for inspiration. Proposals were made to create an informative book about York's tourist locations appealing to the target audience through artistic designs, photos and history.

1. Client Project

2. This shows that
their product are
appealing adults
aged 30 to 50
years old which
shows that in
that specific area
only adults are
interested on
this type of
magazine.
In fact, 45% of their
audience don’t read
travel magazine
More of the
half is female
leaving 38% as
male. This is
good because it
shows that
female are
more interested
in this area.

3. However, in this
magazine, the age
range is different, it is
appealing for young
adults and again
female’s are the most
interested in travel
magazine.
This is also showing that their audience
are more interested into digital
magazines than print which leads to
another possibility of having a digital
magazine for the audience. I like the
way that they collected facts about
their audience.
They age range and the average age are a bit different than what
I’m aiming for which is 16 to 24 years old and because of this, I will
be making my product that will be targeting this audience.

4. Primary Audience Research
• In the survey I was able to provide
some information about my audience
such as their age and gender. I was
also able to know what they like
about York and what would be
interesting to see in the book. I asked
them relevant questions so that it
could help me somehow during the
production of this project. For
example I asked places that would be
interesting to see in the front cover of
the book and what could be a
valuable information for tourist to
learn about York. Through this I can
make a proper product for this
audience based on their responses.

5. Audience
• This shows that my product needs to be eye catching for my
audience, meaning that I need to know the areas that they are
interested on and know what would make them buy or read a
magazine.
• I will make an informative magazine showing the interesting touristic
places in York. To make this appealing for my audience I will be
making some adjustments such as language, I can make it informal
and use eye catching cover lines to make the audience feel attached
with the article and the magazine itself. In the article I’m also
thinking to add a bit of history about that specific location which I
believe will be making the magazine educative and interesting for
young adults. For the article there’s many things about the
architecture and interior design that interests me the most so I will
be making a product based on this.
• While analysing my survey I was able to know my audience’s opinion
about the places in York that they would be interesting for them to
see in my product. This is important because through this I can make
a product based on their opinions which will make it even more
appealing to them. It also shows that my audience is female aged 15
to 24 which is what I was hoping for.

6. York Demographic
• The total population of York as of the 2011 census was
198,051, but this number has increased from the past years
changing it to 208,200 as of 2017. In 2011 the number of
women were 101,797 leaving 98,254 as men which lead us to
more than 50% as female. The age statistics in York is showing
that there are 158,773 adults above the age of 16. The
majority are between the ages of 35 and 54 which makes the
median age as 38 years.
• York is an old city with interesting histories all over the city
bringing stories such as the Vikings and the National Railway
Museum.
World Population Review. (2019). York Population 2019. Available: http://worldpopulationreview.com/world-cities/york-population/ . Last
accessed 19th Sept 2019.
Wikipedia. (-). York. Available: https://en.wikipedia.org/wiki/York . Last accessed 19th Sept 2019.
City of York Council. (-). Census. Available: https://www.york.gov.uk/info/20037/statistics_and_information/79/census . Last accessed
19th Sept 2019.

7. York Attractions
• York Minster is one of the famous touristic
places of York. It is also the principal and
the biggest cathedral in the city. This can be
interesting for young adults as they might
be interested in architecture and history. It
has so many history at the cathedral, so
much to discovery which makes it even
more interesting for the audience.
• To have a totally different experience as
knowing how was the Vikings lives during
their time it’s really interesting to know
their history. The Jorvik Viking Centre takes
their visitors into an amazing journey back
in time. I believe that this would give the
audience a good knowledge into the past
to have a bit taste of a Viking life.
Visit York. (-). History of York. Available: https://www.visityork.org/general-and-tourist-info/history/medieval. Last accessed 19th Sept 2019.
Sentamu, J. (2014). York Minster. Available: https://www.archbishopofyork.org/archbishop-york/role-archbishop-york/york-minster. Last
accessed 19th Sept 2019.
York Minster. (-). Stories. Available: https://yorkminster.org/discover/stories/. Last accessed 19th Sept 2019.

8. • The Clifford’s Tower stands as a
proud symbol of England’s
medieval kings’ power. York Castle
is one of the best-loved landmarks
in York. It has so many fascinating
history into one place, since 1068-
9.
• I think that York Art Gallery can be
interesting for those who loves art,
architecture and interior design.
• The tourist in the National Railway
Museum are able to pass through
the trains that queens and kings
owned in the past, it has many
different trains that was used in
the past. They also like going in
there to have a nice and lovely
coffee or tea in the café.
Visit York. (-). Must See York. Available: https://www.visityork.org/explore/must-see-york. Last accessed 19th Sept 2019.
English Heritage. (-). History of Clifford's Tower. Available: https://www.english-heritage.org.uk/visit/places/cliffords-tower-york/history-and-
stories/history/. Last accessed 19th Sept 2019.

9. Existing Work

10. Existing Products
• While researching the images it helped me to think about this
project, the angles of the images that I will be taking and also
how to make it appealing for the specific audience. I want to
make a magazine that will be interesting for my audience, a
magazine that contain all the information necessary for their
lives, to inform what is going on in the city that they live and
what can be nice to visit and what won’t. This products help
me to collect useful ideas so that I can be able to use as
inspiration in my own product such as the way the picture was
taken or the layout of how the image was positioned in the
middle of the page.
• To produce this project I will try experiment new things such
as in the masthead using different textures so that it could
give a good appearance to the product. I will also need to plan
the shooting so that the weather can collaborate with it.

12. Experiments
The glitch effect is a simple effect
that changes the distortion of
image making it create an effect
that the image is moving. Based on
the tutorial it only uses simple
Photoshop filters such as noise and
distort. It just need to change the
levels of the distort which changes
the selected areas.
Daily Photoshop Effect. (2018). https://www.youtube.com/watch?v=00IGfSWW1UY

13. • I found this idea creative, I liked
the way that the colours matches
and also I looked up into a tutorial
which shows exactly how to
create this geometric design. I
used another ellipse to explore if
it’s possible to make the circle
into 4 different images. I might
use this idea to make the cover
interesting for the audience. I
rotated the image so that it could
create a mirror effect.
Odisho, J. (2016). https://www.youtube.com/watch?v=EHeEF6rRbBE

14. Idea Generation

15. Proposal
• For this project I will be making an informative book about York. The
main purpose of this is to give suitable information about principal
touristic places around York. In this book will have interesting curiosity
about that specific location upon the architecture and the interior
designing of it. I want to make an artistic cover for this book which will
be interesting to experiment and develop new skills during the process.
For this product I intend to experiment new effects that I collected when
I was researching, for example, I will be using the geometric effect in the
cover of the book, this will make the cover interesting for the audience. I
was also able to learn how to use free fonts properly without concern
about the copyrights.
• I believe that I will need to research more about the city or the specific
location that I’ll be talking about. This will be helping me to have an idea
of what to write about the place, the curiosities about and the history of
it. To evaluate this product I will be collecting responses for per
feedback, this will help me to know the opinion of that specific audience
about my product; their likes and dislikes about it, things that need to
be improved. I can also compare my product with existing products,
which I think will also help me to compare how they appealed to their
audience.

16. Budget
Equipment Price
Camera – Canon EOS 4000D. £349.99
All day bus ticket. £3
Minster Student Ticket. £9
York Art Gallery. £5.60
Total £367.59
Resources
Equipments/Props Locations needed
Canon Camera. York Minster.
Canon Camera. York Clifton's Tower.
Canon Camera. York Art Gallery.
Canon Camera. Shambles.

17. Contingency Planning
Potential Issue Solution
Lose pictures. Make sure that only delete images
after the project, I might need the
image later.
Lose work. Make sure that I’m frequently saving
the project in the correct location.
If the weather don’t collaborate. Have a backup plan.
If the location is completely booked in
the day.
Make sure that I book it in advance.
Lose the SD card or don’t bring the SD
while using the image.
Save the image properly in the
computer so that I don’t lose any
work.

18. Health and Safety
Potential Issue How will the issue be avoided?
Back pains. Sit straight, take small breaks and walk
a bit if necessary.
Headaches. Make sure that I’m using my glasses
which will avoid getting headaches,
take some breaks, drink some water.
Accidents crossing a street. Look both sides before crossing and
make sure that the lights are red and
signalizing to cross.

19. Production Schedule
Day/Lesson Task
Day 1 • Select the pictures that has the best
qualities.
• Start producing the front cover of the
book.
Day 2 • Continue producing the front cover.
Day 3 • Finish producing the front cover.
Day 4 • Start the back cover creating a flight
advert.
Day 5 • Back cover production.
Day 6 • Finish the back cover.
Day 7 • Start producing the content page using
some knowledge of the past experiments.
Day 8 • Continue producing the rest of the pages.
Day 9 • Finish producing the pages, see if there’s
any improvements to add.
Day 10 • Finish the rest of the product and start
evaluating it.

20. Layouts

21. Style Sheet

22. Reflection – Week One
• For this week I basically started
producing the front and the back
cover. Firstly I went to town to get
some images so that I could be
able to start producing it. Then I
started creating the product based
on the experiments which I didn’t
like it because it wasn’t good, it
could be better, it wasn’t exactly
what I wanted to do. After some
researching I came up with this
existing product that was quite
simple but it was much better than
the previous one that I made.
First Try
Second Try

23. • To create the castle silhouette
I thought that it would be a
difficult process but I only
used quick select tool to
select all the castle and then
selected inverse to keep the
castle instead of deleting it.
Then I just used the brush tool
to paint the castle in black.
After that I used the original
image I decided to cut out
some of the windows so that
it could be more interesting
which would also help the
audience to know exactly the
place.