The document discusses several podcasts about the issue of knife crime among young people in the UK. The podcasts include interviews with families of victims of knife crime, surgeons who treat stab victims, and young people involved in knife crime discussing how they are trying to get out of that lifestyle. The podcasts provide perspectives on why knife crime has increased among teens and the impact it has had on victims and their families.

1. Research
Your Name

2. Existing Products
• The language is formal and there is
background noise of rusting. Which shows the
podcast is low quality and the company has a
small budget. There is lot of people talking
about knife crime and this shows different
peoples perspective on the matter.
https://www.headliners.org/knife-crime-part-two-a-podcast-ep1

3. Existing Products
• This is a podcast about how knife crime is ruining young peoples lives and how drill music
affects this. Drill music is listened to thousands of young teens living in England and the music
makes drill sound good as it attracts young teens with the words and the vibe of the song
which makes them listen to drill more and do things such as using knives as this is talked
about repetitively in drill music. Also, the podcast talks about how it is not an issue that can
be changed overnight or one that the police can solve as it is a generational issue and these
young children in ghetto areas and go looking for role models such as drug dealers which
groom them by showing them the lives they can have with lots of money and power because
of drugs and weapons. In this podcast you can tell there hasn’t been a lot of money put in to
this podcast as there is a lot of background noises of people talking and vehicles from outside
making noises and also the slamming and rustling of paper and books. Also, it talks about
how the drug dealers try and groom them by showing them what they can get in the drug
and knife crime life as it is easy money and these kids will want easy money to buy lots of
designer clothes which are very expensive and they will be able to make that money very
quick to buy these nice things
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https://soundcloud.com/user-180390697/knife-crime-part-two-police-podcast-1

4. Existing Products
Kiss radio speak exclusively to the family of Jaden Moodie, the youngest person to
lose his life to knife crime so far this year. They hear from a London surgeon who
operates on two stabbing victims every day - and look at the ways young people
are breaking out of the cycle with help from The Prince's Trust. Also, families talk
about how they have been affected by their children or siblings dying from knife
crime and they talk about how it is getting horrendous because of there young age
of 14-17 year old’s are the majority of teens who are dying because of knife crime.
Also, a father talks about how his son cant talk anymore and has been seriously
damaged because of knife crime and also, he says kids will always carry knives
especially in places such as Brixton because they don’t like Campden and have
issues with each other so they keep knives on each other to protect themselves
when in those area to stop getting stabbed. People who have there say on knife
crime talk very clear on the podcast and they talk in a formal way about issues
which they have been involved in because of knife crime and how they have been
lucky that they are still alive and how they don’t want to carry knives anymore
because of also being in a cell for several hours is hard enough and they don’t want
to be there for years or even longer there whole life. The audio is very clear and
easy to understand which shows a lot of time and money was involved in this
podcast and how Kiss put time in to create these podcasts.https://planetradio.co.uk/podcasts/kiss-life/listen/17930/

5. Research Analysis
• What common features do the researched
products have? They all have direct opinions
about how knife crime is huge in the U.K and how
this is affecting kids lives involved in knife crime
and how it is also affecting their families
massively
• What aspects of the research will you include
within your on work? I will also Interview people
and ask similar questions into why knife crime is
getting so bigger in the U.K.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14-21 • The people involved in the podcasts are the
same age and there are thousands of other
teens that are the same age listening that
will also benefit as they are probably going
through the same thing.
Gender Male
• Usually the majority of people involved in
knife crime is young male teens as they see
this life as fun because of the nice clothes
and money but really its all just a myth and
they are really putting themselves in danger
as in the end they will either die or be in
prison.
Psychographic
Socially Conscious
Type A
• The people in the podcast are concerned
about what they have got themselves into
and want to get out the life of knives and
killing each other.
Social Status
Needs driven • Teens involved in knife crime act upon
instincts and they don’t plan anything but
just go along with what they want to do in
their own mind.