Audience

1. Theory- Audience
Emily Whincup

2. Audience Profile – Lego Movie
• Primary Audience
– Teenage boys, age 9-15 because it is
based on toys that they play with, it is
also quite a childish film. They use
bright colours to make it appealing to
younger children.
• Secondary Audience
– The parents of the boys, age 30-50

3. Audience Profile – Love Actually
• Primary Audience
– Women, age 20 – 35, it appeals to
women as it’s a romantic comedy.
• Secondary Audience
– Family movie at Christmas, age 16-64
– Boyfriends that get dragged along..
Age 20 -35

4. Audience Profile – Iron Man 3
• Primary Audience
– Teenagers and young adult males,
ages 16 – 35 because it is an action
movie which appeals to them
because they like fighting and movies
with action in it .
• Secondary Audience
– Sons and younger brothers, age 7-15
– Girlfriends, age 20-35

5. Hypodermic Needle
• Definition
– The hypodermic needle theory is a model of
communications suggesting that an intended
message is directly received and wholly accepted
by the receiver.
• Example

6. Uses and Gratifications Information
• By watching YouTube and TV, and listening to
the radio I can find out about new music.

7. Uses and Gratifications Personal
Identity
• By finding the music on Spotify, Deezer or
Apple music, for example if its an Ed Sheeran
song having an emotional connection to the
song.

8. Uses and Gratifications Integration and
Social Interaction
• By talking with friends about a specific
musician and the different songs they have
produced, you could listen to them to see if
you would like them.

9. Uses and Gratifications Entertainment
Escapism, the music can help to get away from
problems at home or take your mind off
homework.
Relaxation, music can clear your head and help
you get on with work without distraction.
Enjoyment, you may also listen to music for the
pure enjoyment of a band or song.

10. Consumer Generated Content
• Example, a remix.
• What are the advantages to media producers?
– It will create publicity and increase views and likeness.
• Why would the audience generate content?
– They can gain subscribers from the remix.
– They feel like they are participating in the creation of
the song.
– To be considered for hiring their talent.