Introduction to our Artist

4.  Name: Dani Kareem
 Age: 19
 Album: Debut Album called ‘Three Little Words’
 Point of Discovery: From around the age of 5 Dani developed a huge
interest in instruments (particularly guitar). By the age of 12, not only did
he know how to play guitar, but Dani had since developed a passion for
song writing. By combining his two skills, Dani had written and shared 10
original tracks of his own via YouTube by the age of 14. After becoming a
huge internet sensation, with over 1.2million subscribers and 1.3million
Twitter followers, Dani was soon discovered and signed by a record label
at the age of 17.
 Mantra: Dani believes that not everything you want in life comes easy. He
believes that you should work hard for what you want, never loosing site
of your Ambitions, but most importantly ,that you should do what you love
and love what you do.
 Target Audience: Dani’s target audience would be females aged
between 16-22 as his songs would mostly relate to situations they are in.
Not only are Amir’s talents particularly appealing to girls of this age group,
but so are his looks.

5.  Due to Dani’s young and trendy image, he
would be associated with clothing brands
such as Top Man
 Whilst we have given Dani a young image,
he also has a smart/causal look, which is
why he would also be associated with Zara,
which would allow him to be a style icon for
older guys, as well as the younger males.
 Romance films or Teenage Chick-Flicks may
use Dani’s songs as their soundtrack.