Audience

1. Theory - Audience
Simran Jabbal

2. Audience Profile – Lego Movie
Primary Audience: Young children who probably play with Lego
and want to them in an action movie.
Secondary Audience: Adults – the children’s parents who are
taking their children but have no interest in it. However, the
trailer is to be for adults as it has adult jokes within.

3. Audience Profile – Love Actually
Primary Audience: Female aged 20 and above. It’s a romantic
comedy which most females might like because of the actors and
actresses that are in the movie e.g. Hugh Grant or Liam Neeson.
Secondary Audience: Boyfriends or husbands being taken along
with their girlfriends or wives.

4. Audience Profile – Iron Man 3
Primary Audience: 16 – 34 years because they follow the
Marvel movies.
Secondary Audience: Parents of the younger audience or
girlfriends/boyfriends for the older audience who have grown
up with Marvel.

5. Hypodermic Needle
Definition: A hypodermic needle is a communication injection
which injects the audience with their thoughts and opinions.
Example:

6. Uses and Gratifications
You find out about new music on the radio, TV and different advertisements. You
can hear new songs on the adverts on Youtube or Spotify.
Information:
Personal Identity:
This is finding out if you like the song or if the song is for you. Sometimes some songs
relate to their lives and that’s a reason they like it.
Integration & Social Interaction:
When you share the song you have recently discovered with your friends or family.
Asking your friends and family their opinion to see if they like it as well. Also, to find
out if it’s your particular taste.
Entertainment:
To be watching the music video.

7. Consumer Generated Content
Example: Youtube
What are the advantages to media producers?
They gain more views and earn more money by creating their
own videos and submit them to Youtube.
Why would the audience generate content?
The audience feels more a part of it as they’ve just watched it.