2. Dyer’s Theory.
Chosen career artist: Britney Spears
The most basic concept in dyers theory is a star is an image
rather than a real person, This image is create by a team of
people over a time.
To examine this idea I am going to look at Britney spears to show
this theory in a broader way.
3. Baby one more time Oops!... I did it again Britney In the zone
Blackout Circus Femme Fatale
Album cover order
Right from
the start she
was playing
with the
sexual look,
crossed over
from sexy
and
innocent
4. First song – Baby One More Time
• http://www.youtube.com/watch?v=XTbl2EpjQ0c
• 1999
• 16 when she reordered Baby one more time, realised when she was 17
• Her first look was ‘naughty school girl’
• Sexual from younger age, suggestive
• Not fully sexual but starting to hint to the audience to what is going to come from her
Looking straight
at camera, sexual
5. latest song- Scream and Shout
Will.i.am ft. Britney
• http://www.youtube.com/watch?v=-xuRkYhWzgc
• 2012
• Sexual
• 30 when she filmed the video
6. New V’s Old
Natural, no
make, looking
straight
camera,
suggestive
Secretly
seductiveSexual
Tattoo
Trying to look
cute and youngOily body
More make up
Body
Jewellery
suggestive
7. Mickey mouse club house
Gradually became more
sexualised over a period of
time from staring in Mickey
Mouse club house when
she was 10 she was cute
and innocent to when she
brought out her first song
‘Baby one more’ time when
she was 16 which is when
you notice her becoming
sexually suggestive.
She had to create this
image gradually so she
didn’t loose all her fans, if it
was a sudden change she
would be badly named and
disliked.
8. Other products to get her self out
there
Her dolls represent
her look, from
when she first
started out as a
naughty school girl
to her more
seductive and
sexual look.
Bringing out other products boosts her fame.
You can tell she has targeted her audience
from the packaging and style and type of
products.
