The document discusses audience profiles for three different films/properties: 1) A Disney film aimed at children aged 2-11 and adults who enjoyed it as children. 2) A romantic film aimed at women aged 19-40 who find the male lead attractive, and their male partners. 3) A Marvel superhero film aimed at Marvel fans aged 10-25 who enjoy the action, and women attracted to muscular heroes. The document also discusses concepts like the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content for a talent show.

1. THEORY- AUDIENCE
Rachel Marie Haw

2. Audience Profile
• Primary Audience younger children
aged 2-11 as it is Disney and is PG
rating social status ofABC1 as
anybody from any background can
see this film and the psychographic
of type A
• SecondaryAudience
Adults or teenagers that have grown
up with the film also with it having
romance and adult humour helps hit
the older generation.

3. Audience Profile
• Primary Audience women aged 19-40
as they find the main guy is attractive
and like the romance side of it. Social
type of againABC1 as anyone of these
can watch it. Psychographic of
emulator-This group wants to
be/appear like an Achiever to attract
the opposite sex or the approval of
their peers.They respond to messages
about making them seem more
successful and becoming Achievers
• Secondary Audience boyfriends
husbands. Who are taken by the
female audience to see the film as it is
classed as romantic.

4. Audience Profile
• Primary Audience marvel fans aged
10-25 as they have grown up with it or
the fact that it is action packed. Social
status of ABC1 and psychographic of
type AThis group is concerned about
how their actions effect the world
around them.They want to make the
world a better place; recycle, drive fuel
efficient cars etc.They will respond to
messages about making a difference
to society or the environment.
• Secondary Audience women who are
either dragged along or are attracted
to thor as he is muscular and saves
people this is

5. Hypodermic Needle
• Definition- this is when they give you a story and you believe it.
• Example is the news it gives you some stories from the UK and
around the world and because it’s the news we would believe it but
if it was a story book we would believe it to be fake and not true.

6. Uses and Gratification
information
1.Finding out about Kaiser chefs new song on adverts on the radio orTV
Personal identity
2.Then find out weather I like the song and if it is worth buying or listening to
Social interaction
3.If the song is o will end up telling friends and family about it spreading the
word about the new song.
Entertainment
4. At the end it will be entertainment for people and myself as I will be
listening to it.

7. Consumer Generated Content
• Example talk, talk on before the x factor
• What are the advantages to media producers? People want to be
involved in it so will send these to talk, talk making free publicity
when people go to use the app spread the word about it as it is
talked about
• Why would the audience generate content?They will se themselves
onTV so they will watch it every week ad feel more like part of the
show.