1. Working Title:
Coca-Cola Advert
Target Platform:
Radio
Genre:
Informative
Language / Territories
Release in the UK, language, English
Synopsis / Treatment / Story / How the game plays:
Someone asks ‘What is coke’ to which someone else replies ‘Coke is, well it is, hmm let me spell it
out for you’ and carry’s on with ‘C is for Coke that brings friends together, O is for open this, K is for
keeping cool with a Cola and E is for enjoy bliss.’ And then fades out with music...
One Line SalesPitch:
In line with the Coca-Cola brand this radio jingle will bring joyful laughter to whomever listens to it.
Style (similar products and graphical style):
The song F.U.N from SpongeBob Squarepants is similar to the product I have created, I used the
song for inspiration because it is catchy and I thought it would be good for a radio advert.
Audience:
Teens/Adults (age 15-44), both Male and Female, ABC1, Type A, Belonger and Emulator.
My product would appeal to this person because
Legal & Ethical Considerations:
I won’t include any offensive material, so that it is open to all audiences and so it doesn’t restrict
anyone from listening to it, for example younger audiences. I don’t think that it will offend any social
groups/religions/ethnicities because the advert is quite censored from and doesn’t include any
offensive material. To ensure that I don’t offend anyone I make sure that I don’t include any abusive
or rude material that will cause offence to someone. Although my product doesn’t include any
characters/names/logos of any existing products, it is similar to the a song from SpongeBob
however because the my product is sufficiently different I shouldn’t get sued for copyright
infringement, I’ve achieved this by changing the words and also my product isn’t a song unlike the
original version.
