The target audience for the music video is 15+ year old students and young professionals who enjoy socializing, partying, shopping, and keeping up with popular culture and brands. They are interested in edgy, high street fashion and enjoy romantic comedies, reality television, and fashion magazines. Their role models are 20-something celebrities and they would be attracted to an indie aesthetic for the male characters in the video.

1. Studded Roses… Music Video Target Audience Profile. By Laura Pound

2. General target audience profile: Age rage: 15 + Education: Sixth Form – Secondary school Gender: Mainly female – merchandising towards men with sex appeal Race: Mixed race Sexuality: N/A Occupation: Students, part time, full workers Lifestyle: Student life Media interests – More mainstream style – popular brands but not expensive.

3. Main likes: When thinking about the life style of our target audience, we felt that the idea of going out to parties, shopping, chilling out and having a good time was aimed at our audience.

4. Food Interests: When thinking about different food places in which our target audience for our music video due to the social life of them.

5. Shops/fashion style: The style in which we feel our target audience would appeal to was an edgy style with new looks, unique people. It’s aimed at students so it is more high street fashion.

6. Movie Interest: When thinking about the movie interest in which we feel that our target audience would be interested in was mainly romantic comedies as a higher percentage of the audience is girls.

7. Interest within the media: When thinking about our target audiences main audience and their media interests we felt that reality TV shows and high street fashion magazines were a huge interest for this target audience.

8. Role Models: The role models in which I felt would attract our target audience was women in their 20s who are in the ‘spot light’ of the media industry.

9. Male interest When thinking about male interest to our target audience, I felt that the typical ‘indie’ boy would be attractive to the audience. We thought that we would be able to use these types of guys in our video to attract the female audience.

10. Music Interests Rihanna Katy Perry Lady Gaga Paramore Adele Pussycat dolls Cheryl Cole Jessie J