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1. Research
Bailey Furman

2. Existing Product
1917
It was all recorded in the
same place and the camera
just followed
Cuts were made by the
camera passing an object
They used natural light as
the main source of light so
that they didn't have to
hide lights because the
camera was moving so
much
They could only film at
certain times of the day
They used fields in the
countryside for the
location because that’s
where the war would have
been fought
It's one of the most
realistic war films because
of all of the natural lighting
and the real locations and
the camera is always with
the main character, so it
makes the audience feel
like they're actually there
with them.
The lighting tone is dark to
add to the sad theme of
the film

3. Existing Product
The colour grading of the
film is a very dark blue but
the lighting is very white,
this gives the film a dark
feeling but at the same
time the white lighting
makes the film have an
unsettling undertone of a
mental asylum and gives
the idea of insanity
The different costumes the
main character weares
everytime that he switches
his personality visiby shows
how different he is each
time and that hes not the
same person and how
much a lack of control he
has of himself, this may
show the viewer how
scarier this mental illness
can be as you could do
anything at any point
because you have been
taken over by somebody
else
The audience appeal of
this film is that it is like no
other, it explores a mental
illness people may be
curious about and shows
how much it can affect a
person. It also is a film in a
trilogy of films so they may
want to find out what
The camera angles slightly
change when somebody
new takes over the main
character. For exmaple
when the child comes out
the camera angles are
lower down and so it the
way hes positioned to
show how powerless he is

4. Existing Product
The colour grading has a
strong yellow tint to it. This
can show to the auience
sub countiously when the
charactors are feeling the
effects of the house they
are in because whenever
they are in the house or
something creepy related
to the house happens
there is a yellow tint but
when the go into the real
world, for exmaple a
doctor's office, the tint
turns to a calmer blue.
a lot of the camera angles
are horizontal and, on an
angle, to give a sense of
confusion and uneasiness
to the viewer. It makes it
harder to understand what
is really going on in the
show so you ffeel as
confused and disorientated
as the charactors in the
show
The lighting of the show is
very dark to make the
scenes creepier and to add
more suspence. This also
again adds to the confusion
of the viewer
The appeal of this show is
how uneasy it is to watch,
there isn't many other
shows which are filmed in
the way ths show is. It's a
very unique experience.

5. Existing Product
Doctor who heavily relies
on postproduction, a lot of
the filming sets are green
screened and a lot of the
things going on are special
effecs. This is going to be
different to my prjeect as I
am not going to have
access to these things.
However I amg going to
find alternatives that give
the same creepy effects
that doctor who can do by
using sound effects and
everyday objects.
The colour grading that
doctor who used is very
light but also blue themed.
This is because doctor
who's overall theme is
blue. I want to have a
similar colour grading to
doctor who as I think that
it looks professional but
also don't come across as a
horror film, which is what I
want my short film to come
across as
The costumes and scenes
are very different from
scene to scene in doctor
who. This is because the
show is about travelling
and seeing different things.
This is a big appeal for the
audience as there is
something different every
week for them to see
The music in the show fits
the different scenes very
well. I want my music style
to be very similar to doctor
who's because it really
adds a lot of emotion to a

6. Research Analysis
• All the different things that I have researched have dark colour
grading. They also have unique ways of making the viewer get
emotionally attatched to the charactors. They are also really good
at making the viewer feel emersed and making them feel like they
are in the position of the charactors in the show.
• I am going to have my colour grading very blue and slightly dark. I
am also going to put a lot of thought into my music choice and have
something off setting at times. I am also going to use very confusing
and disorientating camera angles and try and use as few cameras as
possible to make the viewer feel like they are in the role of the main
charactor too and they feel attatched to what they are watching.

7. Questionnaire Analysis

8. Audience research
• Observation: 75% of the survey were male
• What this says about my audience: my audience is
going to be mostly male
• How will your product appeal to this audience:
• It will be relatable for both male and female audiences
because there are still going to be a male and female
audience that both need to be able to relate to it.

9. Audience research
• Observation: everyone who did the survey was aged between 13-24
• What this says about my audience: all my audience is going to be teenagers and in
their early 20s.
• How will your product appeal to this audience: It will try and have the same
political ideas and views as this age range. It was also try and stay relevent to the
things that people do and use in this age range, such as smart phones and music.

10. Audience research
• Observation: 66.6% of the survey liked comedy's, 33.3% liked horror and 33.3% liked action
• What this says about my audience: most of my audience enjoy watching something funny over a
horror or action
• How will your product appeal to this audience: I am going to try and add some elements of comedy
within my short film, however horror is still going to be the main focus, I think that I should also add
in some aspects of lite action into my short film to try and appeal to my audience better.

11. Audience research
• Observation: More than half of the survey said that mental illness is something that is part of living but should be
viewed as important. The rest gave an answer that could be interpreted as them not being educated on mental
illness
• What this says about my audience: A lot of my audience sees mental illness as something that is a part of living
but something that is very important and should be addressed, the lesser half of my audience may not be too
educated on mental illness so they may not understand what it is or what it looks like.
• How will your product appeal to this audience: My product is going to try and make people feel disorientated ad
confused and hopefully it can give people more insight on what complex mental illness that people are born with
are like for people who live with them whilst at the same time be a thriller

12. Audience research
• Observation: most people had their own individual fears, but spiders and oceans were the most
common.
• What this says about my audience: They are all very different people with their own individual
fears but they a lot of the fears are common fears that people have.
• How will your product appeal to this audience: I could implement some things that people feared
such as small rooms because more people are going to be scared of them too because they are a
common fear. I also now know what people aren't really scared of and what people are most scared
of on average than others.

13. Audience research
• Observation: 75% of the survey said that happiness what their favourite emotion, 12.5% said
excitement and 12.5% said pride
• What this says about my audience: my audience's favourite emotion is generally happiness and
positive emotions and that they are generally positive people.
• How will your product appeal to this audience: I can use these emotions in my product to
manipulate how the viewer is feeling when they watch it. I can make the characters happy or make
something positive happen when I want them to feel positive or happy and use these against the
audience to make them feel sad

14. Audience research
• Observation: 75% of the survey said that music is just as important as the film itself and 25% said
that it's not.
• What this says about my audience: My audience think that music is very important to how a film
comes across and the music choice must be just as good as the film itself to engage the viewer
• How will your product appeal to this audience: My product is going to use a lot of music and it is
going to be considered just as important as the film itself and a lot of time is going to go into
choosing the right type of music for each scene and how loud the music is at certain times to
impose certain types of emotion

15. Audience research
• Observation: peoples preferred time for a short form is anywhere from 4-30 minutes
• What this says about my audience: My audience prefers shorter lengthen short films on average
and after around 20 minutes half of my audience may begin to lose interest
• How will your product appeal to this audience: I will have my final product be anywhere from 10-20
minutes, this is so that it's not too short for people and also so that people don't start to lose
internet because I have made it too long, this should be around the time frame that appeals to
most people.

16. Interviews

17. Interview 1
Me: 'what makes a short film good for you?'
Millie: 'all of the short films that I've enjoyed
have little to now dialogue.'
Me: 'what makes a short film engaging?'
Millie: 'When It doesn't drag on'
Me: 'how important do you think music is to a
short film?'
Millie: 'just as important as the film itself.'

18. Interview 1
• Observation: she likes films with a lot of music
and little dialogues and that are short
• What this says about my audience: They like
short films that are on the shorter end and they
are engaging for the videography and music
• How will your product appeal to this audience: It
won't have much dialogue and the music will be
very important; I am also not going to make the
film be too long in length.

19. Interview 2
• Me: 'do you think dialogue is always
important in short films?'
• Laurence: 'no'
• Me: 'do phycological thrillers scare you?'
• Laurence: 'mostly not'
• Me: 'what scares you and people you know?'
• Laurence: 'heights'

20. Interview 2
• Observation: he didn't think that dialogue was always
important, he most wasn’t scared by phycological
thrillers
• What this says about my audience: most people think
that dialogue isn't always important to a film.
Phycological thrillers don't scare everyone and aren't
subjective to age. The most common fear seems to be
heights.
• How will your product appeal to this audience: I think
that I am going to try and make my product have the
least amount of dialogue as possible and focus more
about what's happening on screen and the story itself.

21. Bibliography

22. Bibliography
1. Bailey, Furman. (2020) Target Audience Research Survey (conducted on
25/4/20)
2. Millie, Southall. (2020) Target Audience Interviews (conducted on
26/04/20)
3. Laurence, Archer. (2020) Target Audience Interviews (conducted on
26/04/20)