Research powerpoint personal product.

1. Research
Stephen Royle

2. Existing Product
Pig mask
creates
enigmas
as to who
is under
there and
what they
could do.
Red on the mask
connotates death
and danger and
adds to the horror
genre.
Set in a forest
which is a
strong theme in
the horror
genre. Isolated
and alone in an
open space.
All the
character is
covered up so
we cannot see
his skin. This
again adds
more enigmas
to the shot.
It is a low angle shot to show
that the character has all the
power and could be dangerous.
This image appeals to
audiences as it is full of
enigmas and makes the
audience want to answer the
questions that they have.

3. Existing Product
Wearing a mask to
hide identity.
Makes the
audience want to
know why.
Gas mask
connotes death
due to poisonous
gasses and links
back to times
such as WW2 to
represent death
and destruction.
Red iconography suggests
blood and death; this
shows the genre of horror
to the audience.
Set in a busy city to show
the vast amount of people
involved and that could be
affected. Also shows that
even in a massive city no
one is safe.
Dressed as the statue
of liberty which
completely contrasts
the theme of the film
as it connotates justice
and peace.
Serif font to keep it simple
and professional. Shows
that there is a divide
between the government
and an opponent.

4. Existing Product
Masked killer. Creates
enigmas and curiosity
as to who is under the
mask. Gets the
audience involved as
well trying to find pout
who it is themselves.
Set in a forest. Adds
to the horror genre
as it is an isolated
dangerous location.
The black and white
covers the characters
whole body. Shows an
absence of information
and makes the audience
look for more and want
to find out more.
The knife is made to look
very big and sharp to
show that the central
character is a villain and a
big threat to everyone
else.
The central character is
made to look a lot bigger
than all thee other
characters on the poster.
This connotes that the
central character is to be
feared and the one with all
the power.
Secondary colour is a
gloomy light green that
connotates paranormal
activity and adds to the
horror genre.
Innocent women
pictures to show they
are isolated and in need
of help. Phone helps to
connotates danger

5. Existing Product
Red connotates death
and danger. Giving that
it is the secondary
colour of the poster
and on the clown
shows the genre and
that there is going to
be a lot of death and
different.
The characters hands
completely contrast the
clown characteristics. This
shows that the character
is alien and unknown
which shows that he is
unknown and dangerous.
‘IT’ is a pronoun and it
shows that the creature
doesn’t have any sort of
name and is a completely
unknown thing. This shows
that the character is very
dangerous as no one knows
what it is capable of.
The words are written
in red to again get the
genre across to the
audience as it
symbolises blood.
Scratches and chips on the
words to make the audience
think about how it could
have happened or who by. It
can also link to the clowns
big claws on his hands.
The clown is not the
central image which
contrasts most other
posters. This shows that
the film is completely
different and the
character is not normal
and dangerous.

6. Research Analysis
• What common features do the researched products
have?
– They all have antagonists with masks on. Non of them
show their faces or facial features. All of them have
semiotics of death and danger within as well to show the
genre of horror.
• What aspects of the research will you include within
your own work?
– I liked how the clown in the IT poster was not the central
image because it creates a sense of abnormality and gives
the audience thoughts.
– I would also like to use the idea of masks and covering the
characters face to make the audience ask questions and
fear who is under the mask.
– Another aspect I would include in my product would be
the colour red to symbolise the genre of horror through
linking the colour red with blood.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
YTJXPCT

8. Audience research
• Observation:
The 15-16 year old age
bracket was selected the
most.
• What this says about
my audience:
This says that the
majority of my audience
will be in the age bracket
of 15-16 years old.
• How will your
product appeal to
this audience:
My product will appeal to
this audience by using
lots of horror elements to
enhance the audience
and to make them scared
and on edge.

9. Audience research• Observation: 68% of
the people that
answered were
females.
• What this says about
my audience: That
more females prefer
to watch horror
trailers than men or
others.
• How will your
product appeal to
this audience: It will
appear to this
audience because I
will make the horror
and thriller elements
stronger to keep
them on their feet.

10. Audience research
• Observation: 58% of
people watch horror
trailers to see what the
film could entail over
seeing jump scares or to
get excited.
• What this says about my
audience: More people
would rather watch
horror trailers see what
the film will be about
over how scary it will be
or to get excited.
• How will your product
appeal to this audience: I
will put more information
in the trailers but not too
much as I don’t want to
give the plot away.

11. Audience research
• Observation: 48% of people
like horror films because of
the jump scares.
• What this says about my
audience: that they prefer
jump scares over the story
line or the way they are
constructed to the audience.
41% of people also the story
lines of horror trailers
• How will your product appeal
to this audience: My product
will appeal to this audience
because I will take what the
audience wants and try add
more jump scares into it.

12. Audience research
• Observation: 82% of
people associated the
colour red with horror
films.
• What this says about my
audience: This says more
people want to see the
colour red in a horror
trailer than any other
colour.
• How will your product
appeal to this audience:
my products primary
colour will be red to
communicate across to
the audience that it is a
horror film.

13. Audience research
• Observation: 51%
of people think
that the characters
interest them the
most in horror
films.
• What this says
about my
audience: That the
audience can relate
to some characters.
• How will your
product appeal to
this audience: It
will appeal as I will
include characters
tat the audience
can relate to.

14. Audience research
• Observation: 41% of
people prefer watching
horror trailers by having
the perspective of the
killer.
• What this says about my
audience: That the
audience are calculating
and like to know a lot
about the past of the
killer and how he got
where he did.
• How will your product
appeal to this audience: It
will appeal because I will
try give lots of enigmas in
the villain to make the
audience try work it out.

15. Audience research
• Observation: 35% of
people prefer the film IT
over The purge,
Bloodlands, Scream, The
Shining and Friday the
13th.
• What this says about my
audience: That the
audience like kidnapping
clown films over
psychological or
futuristic.
• How will your product
appeal to this audience: I
will make the focus of my
product more towards
kidnapping and scary
masked figures.

16. Audience research
• Observation: 37% of
people prefer the
psychological themes
of horror trailers.
• What this says about
my audience: That
they would really get
into the psychological
disorders that the
characters could have
and why they have it.
• How will your
product appeal to
this audience: I will
try include more
psychological
elements to keep the
audience
entertained.

17. Audience research
• Observation: 28% of
people thought that film
trailers should be 2
minutes long. 21% of
people also said that
trailers should be 1 minute
30 seconds.
• What this says about my
audience: That they like to
watch enough of the trailer
to understand the problem
but not too much to spoil
the whole story.
• How will your product
appeal to this audience: I
will make my product 1
minute 30 seconds to 2
minutes to please my
target audience.

18. Interviews

19. Interview 1
1. Six horror films you like.
Hellraiser, The shining, Nightmare on elm street, The birds, Misery, Silence
of the lambs.
2. Do you watch horror film trailers and why you
do or do not?
Yes. To get a feeling about the film.
3. How long do you think a film trailer should be?
1 minute.
4. What was the first horror film trailer you
watched. Did you enjoy it and why?
Misery. Yes because it was psychological horror thriller that kept you in
suspense all the way through.
5. What do you dislike about film trailers, if any?
Sometimes the best parts of the film are in the trailer and the actual film
doesn’t live up to the expectation.

20. Interview 1
• Observation: That film trailers should be short.
• What this says about my audience: That they do
not want a lot of the film to be revealed to them;
they only want a teaser.
• How will your product appeal to this
audience: It will appeal to the audience as I will
make my trailer 1 to 2 minutes and just slightly tease
what it is about not give any of the best parts away.

21. Interview 2
1. Six horror films you like.
Nightmare on elm street, Scream, Dawn of the living dead, Evil dead,
Halloween, Silence of the lambs.
2. Do you watch horror film trailers and why you
do or do not?
Yes. To get a feeling on what the film is about and what type of horror it is.
3. How long do you think a film trailer should be?
2 minutes.
4. What was the first horror film trailer you
watched. Did you enjoy it and why?
Dawn of the living dead. Yes. Because it was scary.
5. What do you dislike about film trailers, if any?
N/A.

22. Interview 2
• Observation: They want trailers to explain the
vague plot of the story and the type of horror.
• What this says about my audience: That they
like to understand the rough plot too see if it is
something they would watch.
• How will your product appeal to this
audience: It will appeal to this audience as I will add
enough information to give the audience a feel for
the film and a base layer for them.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15 + year olds. • I will put some jump scares into it to thrill
the age range but not make it extremely
gory or scary.
Gender
Females. • I will include more of a female cast.
• I will edit text to be more feminine and use
a more female colour scheme.
Psychographic
Belonger. • I will use lots of family elements in my
product and lots of family networks to make
the audience feel a sense of belonging.
Social Status
Middle class. • I will include characters from the middle
class to make the audience want to see my
product and to make them feel involved.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
Strengths: Can help to find similar products.
Can find similar themes and ideas.
Can develop deeper into how the film is constructed by the genre.
Weaknesses: Could find a product that your product is too similar to.
Might not be many products that are close to yours in any way.
Time consuming.
– Questionnaires
Strengths: Can help easily identify your target audience.
Helps to identify colour schemes, style, fonts, etc.
Can help to construct my product, for example timings.
Weaknesses: Could get some unacceptable answers or anomalies in your results.
The results could differ to what you originally thought they would end up like.
– Interviews
Strengths: Can get feedback from genuine sources.
Can be sure that it will be truthful feedback as it is in person.
Helps to further identify what audience think about your product and similar ones.
Weaknesses: Interviewee doesn’t have a lot of time to respond and they may miss out examples.
Could change views on what you originally assumed about your audience etc.
Time consuming.

26. Research Evaluation
– What sort of a response did you get?
Overall I got positive responses for most of my questions on my survey. A lot of
the responses were similar and all of them were valid. It helped me develop my
understanding on what my audience would prefer and what styles and other
elements they like.
– How did you distribute your survey? Give an advantage and a disadvantage
SurveyMonkey provided me with a web link; I shared this to my tutor and I put it
on blackboard. I also shared the web link on different social media platforms such
as Facebook. I had lots of success from friends and family through this and I
gathered many different results to aid the production of my project.