2. BAUER MEDIA GROUP
It is a European-based media company, with its HQ in Hamburg, Germany
that was founded in 1875 which is a limited 85% partnership owned. The
company has a portfolio of more than 600 magazines, 400 digital products
and 50 radio/T.V stations worldwide.
They have a few magazines such as Closer, Empire and AM (Automotive
Management) within their portfolio but they also have some of the biggest
music magazines in the UK and Worldwide in Kerrang! Which is a
rock/alternative magazine and Q Magazine which is quite a mixed music
magazine.
As they publish some of the biggest music magazines in the UK and
worldwide which could be suitable as they have plenty of experience working
with music magazines so would know what way to publish my magazine and
it could also be unsuitable as they might not be able to publicise my
magazine as much if it was put into the market as they already own some of
the most popular music magazines.
3. IPC MAGAZINES LTD (TIME INC UK)
The company was founded in 1968, the company focus on the
genres of Lifestyle, Luxury and Specialist. They publish
magazines such as Now, NME, Look, Ideal Home, World Soccer
and Amateur Photographer and they also publish comics.
The company was mainly composed of a small amount of other
companies such as Associated Newspapers, Odhams Press LTD,
George Newnes Publishers, C. Arthur Pearson and Hulton Press
who competed for market share in a highly competitive
marketplace.
As they publish a lack of music magazines this could be both a
suitable and unsuitable as because there is a lack of music
magazines that they publish it could mean that there is room for
my magazine to make an impact in the publishing company if it
was actually released as my magazine would be different to most
that the already publish. It could also be unsuitable because the
lack of music magazines that they publish could mean that they
do not have any specialisation in the music magazine industry
4. EMAP (ASCENTIAL)
Ascential is a plc and used to be known as EMAP which is a
business-to-business media business which was founded in 1947
specialising in exhibitions and festivals information.
The company is also listed on the London Stock Exchange and is
also included in the FTSE 250 Index.
It publishes many different genres of magazines both currently and
in the past there is no specific music magazines currently being
published in the past they did publish one pop music magazine
called smash hits but now publish more lifestyle and luxury
magazines such as Retail Week and Architects Journal. Some
examples of the exhibitions & festivals magazines that they publish
are magazines like Retail Week Awards, Drapers Fashion Summit
and Egypt Mega projects. The lack of music magazines could be
suitable as it allows me to be a new genre of there current
magazines if it was actually published by them but could be
unsuitable as they may not have a good amount of experience
5. BBC BOOKS (BBC PUBLISHING)
BBC Books that used to be known as BBC Publishing is majoritaly
owned by Penguin Random House under its Ebury Publishing division
and has been active in since the 1980’s.
They publish a range of books around the topics of radio and television
including cookery, natural history, lifestyle and behind the scenes (the
creating of books).
Doctor Who is a popular book that the BBC Books have produced that
tie into the television program that is aired on the BBC, which was
released in 2005. In 2007 they made a spin off called torchwood in
2007 and made a audio book read by the doctor who star in 2008
David Tennant and won audiobook of the year in 2010. Being Human
another television series the book was released in 2010 and also
Sherlock Holmes and other T.V program was published in 2011. This
could be suitable to my magazine as it is something new to be put into
the publishing company and it may be unsuitable as the magazine may
not be recognised with the publishing company as they focus on
6. WHICH PUBLISHER IS BEST FOR MY
MAGAZINE
I have chose Bauer Media Group as the publisher that would be best for
my magazine if it was actually getting published because they have a
long established and experienced company working in the publishing
business and working through all the different types of media.
Even though the publishing company already publishes some of the
most popular music magazines in the UK and the World my magazine
would be different but along the same alternative lines that the company
uses which could make my magazine popular as they specialise in
music magazine that feature alternative artists such as Rap and Rock
music which could boost the sales of my magazine if it was actually put
in the market.
