This document proposes a new music magazine called PONCHO that will feature underground musicians and music news. The target audience is primarily young adult males who are fans of underground music styles. It also aims to appeal to females and people in the music industry. The magazine will entertain readers through interviews and inform them about new music and artists. It does not plan to include any offensive content that could restrict younger audiences or violate ethics around offending social or religious groups. Copyright will be respected by fairly using musician names and work in original written content.

1. Proposal
1
Working Title:
PONCHO
Product’s Purpose:
The product’s purpose is to entertain and inform through the medium of magazine. It will achieve
this by featuring entertaining content such as interviews and inform consumers by giving
information relevant to the type of magazine it is.
Genre:
Magazine
Content
My product is a music magazine named PONCHO that features underground musicians and music
news.
Audience:
My audience is primarily young adults that are fans of music. My target audience is males as the
music styles featured are more appealing to the male audience. My secondary audience is
females and people working in the music industry who may be looking to recruit musicians into
record deals. The psychographic my product primarily appeals to is the belonger, as they are
brand loyal and by seeing their favourite musicians on the cover of the magazine they will be more
inclined to purchase it. My secondary psychographic audience is the emulator, as they will be
drawn in by successful and interesting stories of musicians and their music.
Legal & Ethical Considerations:
Think about any offensive material you will include?
My product will not include any offensive materials.
Will you restrict younger people using/accessing it?
No, as there will be nothing in my product that would require an age restriction.
Will it offend any social groups/religions/ethnicities?
I will make sure not to offend any social groups/religions/ethnicities by researching and making
sure my product doesn’t include anything that could be deemed offensive.
How will you ensure you do not offend anyone?
I will make sure my product is in compliance with the ASA codes and ensure that my product has
no intention of offending any group of people.
Are you using characters/names/logos of existing products/IPs?
I will be featuring names of musicians and their work but it will be used in a way that is fair use.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
My product will be sufficiently different as I will be using my own written content in the product.