The proposal is for a magazine called Khalifa that will entertain and educate its audience about music artists and bands. It will include images and descriptions of bands and artists, their songs, and biographical information. The target audience is middle class males and females ages 16 and older. To avoid legal and ethical issues, offensive material will be excluded, younger audiences will be restricted, and care will be taken to not offend any social, religious, or ethnic groups. Existing artist names can be used but not other magazine titles.