2. Target Audience
Identifying a target audience is a very crucial element for not only the
media industry to consider.
To identify the target audience, you need to find out the demographics
such as age, sex, race etc.
After identifying the target audience, planning for the product will also
need to be very precise as you can plan the audience’s needs and wants.
The more precision the planning for the product is, the more appealing it
will be to the audience, hence the product will be successful.