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Target Audience
IRVIN IVES LAU
Target Audience
 Identifying a target audience is a very crucial element for not only the
media industry to consider.
 To identify the target audience, you need to find out the demographics
such as age, sex, race etc.
 After identifying the target audience, planning for the product will also
need to be very precise as you can plan the audience’s needs and wants.
 The more precision the planning for the product is, the more appealing it
will be to the audience, hence the product will be successful.
My Target Audience
Age
17 – 30 years old
Gender
Male and Female
Demographic group
Hobbies
Drinking, Partying, Raving
Social Networks
Music Consumption Platforms

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Target Audience