P5

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Volume
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The product’s purpose is to introduce the modern generation into the world of David Bowie.
Genre:
What sort of product is it
Music magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about bringing the modern music listeners back into the days when such
artists as Michael, Jackson, Iggy pop and Freddie mercury was about. But most importantly
one of my favourite artists David Bowie, comparing his music to modern day music and
why he has been a major my life, and my family.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Despite the fact that an a musician from the 60’s, 70’s and 80’s would be more aimed at 40
or 50 year old. My target audience is aimed at more teens and younger adults, trying tot
bring him back with caring him to such musicians we have today. This is aimed at a target
audience of all genders, and will be aimed at people in the belonger category on the
psychographics, as they are well fitted to British classical music, that they are comfortable
with.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
This might be offensive to such groups of the modern day age as I’m making comparisons
to there music and putting them in with low points. However I will try to be as fair and as
sensitive as I possibly can with my possible arguments. I will be also be using an existing
David Bowie concert poster and Bugsy Malone concert poster. As ASA codes I must be
careful with third one as it cold be considered misleading and that I want to ban modern
music all together and the fourth one that it doesn’t cause any harm or offence to anyone.