1. CURRICULUM VITAE
Residence:
Chinmoy Bhattacharya
1204, Fiona, Hiranandani Estate,
Ghodbunder Raoad,
THANE 400 607
Phone: +91 9892566002
Email: chinmoyng@gmail.com
Last Position: Business Development Manager
A management graduate with 31 years of vast experience in business planning, retail,
marketing & channel management. Worked with companies – Wuerth India, Singer India,
Encore Marketing, Universal Luggage & Ralson Cycle Ltd.
A strategic planner with expertise in managing and leading operation in Maharashtra, Goa,
Karnataka, Madhya Pradesh & Chattishgarh. Achieving preset sales & revenue targets.
Extensive experience in dealer, distributor, retail sales networks, setting up after sales service
centers. Proficient at handling the bulkand hire-purchase business. Demonstrated abilities in
leading, recruiting & training teams. Possess excellent interpersonal, communication,
organizational skills. Believe in people & team work. Widely traveled within India & abroad.

2. Core Competencies
Strategic Planning
 Formulating long term / short term strategic plans to enhance operation in
coordination with macro plan of organization.
 Implementing systems and procedures for enhancing operational efficiency.
Sales & Marketing
 Recruiting, leading, training and mentoring teams for optimum performance.
 Develop marketing strategy to build consumer preference and drive volumes.
 Conceiving and implementing sales promotional strategies for maximum brand
visibility.
 Close loop with OEMs like Mercedes-Benz, Tata Motors, Fiat, Mahindra & Mahindra,
Audi, Volks Wagen, Skoda & Volvo for product approvals.
Channel Management
 Identify & network franchise / channel partner for deeper market penetration &
reach.
 Evaluate performance & monitoring their sales & marketing activities.
 Monitoring the inventory levels ensuring ready availability of goods at all the selling
point.
Retail Operation
 Supervising the retail sales operation for achieving top line and bottom line
profitability.
 Managing multiple branches as independent profit centers.
 Identifying new location to open retail shop / branch negotiate rental and arranging
agreements.
 Monitoring merchandising and POP for utmost brand visibility in the show room.
 Coordinating with Government agencies for bulkbusiness & hire purchase activities.
 Involved in maintaining optimum inventory levels and conducting audits of cash,
inventory & lease balance.

3.  Handling key account.
 Extensive hire-purchase business from own retail stores & door to door.
ORGANIZATIONAL DETAILS
September, 1995 till 30-04-2014 (19 years) with Wuerth India Private Limited as
Business Development Manager in Auto, Metal & Oil division. The company is 100%
subsidiary of Adolf Wurth GmbH, Kunzelsau, Germany.
A range of over 100,000 products in Germany, In India we have established 6200 products
till now with an annual turnover overRs. 200 crore which has a daily demand by the end
users specially garages, industrial maintenance workshops and OEMs. We supply products
directly to these consumer through our branches located all over India.
Products consumable in nature like maintenance chemical, Greases, Bulbs, Fuses, welding
consumables, polishing products, cutting tools, adhesives, abrasive papers, fasteners,
adhesive tapes, body shop consumables, oil, coolant, additives, hand tools, pneumatic
tools, electrical tools, construction tools like hole saw & power drill machine, battery
operated tools & safety equipment etc.
Joined the company as 3rd employee and started from scratch. Promoted to the position
of Area Manager, Regional Manager & Business Development Manager in due course of
time.
Made the company profitable within 3 years in the year 1998. Opened fully functional
branches in various city of India.
Opened Bangalore branch in 1998 and made this branch profitable in the very first year
itself. Received recognition from General Manager.
Selected for middle management training program the Wurth Group at Mc. Wurth
Academy of Management, Kunzelsau, Germany and awarded with certificate during 2003
& 2004.
Started division Metal in 2007 (supplying consumable to maintenance department of
Industry)
Started Oil division in 2011. Engine, Gear & Hydraulic oil for Auto & Industry.

4. Responsible for 11 branches across 4 states as independent profit centers, leading a team
of 3 regional Managers, 8 Area Managers, and 223 sales executives located in different
branch location.
Responsible for recruitment of the sales representative, field training, recommendation
for promotion etc. opening up new branches, small audit during branch visit like cash
check & random inventory & debt check etc. Visiting on regular intervals to Key account
like Kone Elevators, Tata Motors, Mahindra & Mahindra, Mercedes Benz, Audi, Wox
Wagon, Skoda Motors & Volvo Motors for relationship building.
Business grown from Rs. 80,000,000 P.A. in 1997 to Rs. 2,000,000,000 in 2014 in span of
18 years at compound annual growth rate of 22.2%.
Singer India Limited, Mumbai from January 1991 till August 1995 (4years 8 months)
the very first Multinational in the world manufacturer of SINGER brand sewing machine
and appliances.
Joined as a District Manager took charge of Mumbai city. Responsible for achieving set
target through dealer network and Canteen Stores Department.
Responsibility includes coordinating appliances distributors and oil & needle distributors
along with dealers development and sales promotion activity & auditing of owned
company show rooms.
Achieved January to December 1991 plan by November, 1991 (in 11 months only) &
recorded 117% Growth compare to the year 1990. Won following awards:
TRIP TO BANGKOK
CLUB 100 AWARD
In recognition to my contribution made during 1992 promoted to the position of Area
Manager Retail effective 1st January, 1993.
Recorded 1st position in all India in 1994 in achieving set target by 114% and awarded for
meritorious performance & 5th position in 1995 by achieving set target by 118%.
Duties & responsibility includes identifying ideal location for setting up company’s own
retail out let, negotiating rental part and preparing lease agreement. Checking cash, stock,
hire purchase debts randomly in owned show room. Training to the sales representative

5. time to time for door to door hire purchase business from retail shop location in
Maharashtra & Madhya Pradesh.
Extensive hire purchase business from own retail stores & door to door through sales
representatives.
Encore Marketing Private Limited, from September, 1986 till December 1990 (4years
3 months) Manufacturerof ENCORE brand molded luggage. Joined as Branch Manager.
Opened the sales office at RAIPUR. Recorded 157% growth over the year 1985. Handled
the responsibility of complete sales and office administration. Won the BEST BRANCH
award in all India in February, 1987 for the best performance. Acquired special
recognition from Senior Vice President.
An additional responsibility to look after Indore branch rendered to me effective August,
1988.
Job includes sales through dealer network in Chhattisgarh region.
UNIVERSAL LUGGAGE MFG CO. PVT. LTD. From May 1983 to August 1986 (3Year 3
months) well-known brand of ARISTOCRAT brand molded luggage. Joined as a Store –
In-Charge at their newly opened Nagpur branch, handled stock worth of Rs. 1 crore per
annum. Handled sales assignment along with store keeping.
Transferred exclusively to sales in December 1984, covering 32 towns, 43 dealers and
institution like Central Forest Rangers Company, L&T Cement, Ballarpur Paper Mills, ACC
Cement, National Thermal Power Corporation, Manikgarh Cement and Western Coal
Fields Ltd. etc to obtain business of over 2 lacs / month. Obtained 4th position all India in
best collection award. Also registered 100% plus growth in my territory.
Re designated as Sales Representative in August, 1985 and promoted to the position of
Sales Officer in 1986. Recorded lowest no of days out standing in country (15days)
RALSON CYCLE LTD., July, 1981 till April, 1983 (1 year 9 months)
Manufacturer of well-known brand of RALSON tyres, tubes and bicycle accessories.

6. Joined as STORE – IN – CHARGE, at Raipur Branch. Within six months started handling
sales assignment. Extensively toured entire Chhattisgarh market obtaining business worth
of Rs. 2.5 lacs per month. As Store-in-charge handled inventory worth Rs 10 lacs / month.
EDUCATION
 Diploma in Business Management from Welingkar Institute of Management, Mumbai
in 2007
 2 Years Management course in Customer Management, Task & responsibilities in
Direct Selling, Pricing, Marketing/Advertisement from Academy of Wuerth, Kunzelsau,
Germany completed in 2004.
 B.Com 2nd year from Ravishankar University, Raipur in 1983
 HSC from Bhopal Board in 1977.
PROFICIENT WITH MS-OFFICE
Languages Known : English, Hindi, Bengali, Marathi
Date of Birth : 23rd October, 1960