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SURVESH GUPTA
Chief Manager- Education & Consumer Services
Sales & Marketing ~ Business Development
Versatile, high-energy professional, successful in achieving business growth objectives
within turnaround & rapid changing environment
survesh10@rediffmail.com +91-9415113626/8334018111
Profile Summary
Strategic Sales and Marketing Specialist with over 15 years of cross-cultural experience in Sales & Marketing. Currently
associated with SREI Sahaj e-Village Limited, Kolkata as Chief Manager- Education & Consumer Services. Pioneered in
acquiring the revenue of Rs 89.95 lacs in FY 14-15 with the exponential growth of 57%. Conceptualizing & executing the
integrated marketing campaign to achieve the brand & business goals in the rural markets. Proficient in working for
special government projects such as Pradhan Mantri Kausal Vikas Yojna (PMKVY) & National Digital Literacy Mission
(NDLM). Proven excellence in managing territories such as U.P., Bihar, Odisha, Assam, West Bengal & Tamil Nadu.
Achievement oriented professional with excellent people management skills and an ability to manage change with ease
Education
MBA (Marketing) from Bundelkhand University, Jhansi in 2000
B.Sc. (Maths & Physics) from Bipin Bihari Degree College, Jhansi in 1997
Area of Excellence
Soft Skills
Personal Details
Date of Birth: 25th
December 1975
Languages Known: Hindi & English
Address :S/o Dr R C Gupta, Behind University campus, Veerangana Nagar,
Jhansi(U.P)-284128
Strategic Marketing
Rural Marketing
Market & Competitive Analysis
Distribution Management
Start-ups & Turnaround Management
Customer Relationship Management
Business Development
Product Positioning
Strategic Alliances
Contract Negotiations
Team Player Problem Solver Analytical
Collaborator Communicator Innovator

2. Career Timeline
Notable Accomplishments:
At SREI Sahaj e-Village Limited:
Successfully launched new education & Consumer services through partners such as HCL Learning Limited, Sarkari
Pariksha, HETA, School-Guru & INDANE
Pioneered in liaising with special government projects such as Pradhan Mantri Kausal Vikas Yojna (PMKVY) &
National Digital Literacy Mission (NDLM) across 24 Districts of UP.
Attained EL Revenue of Rs 89.95 lacs in FY 14-15 with the exponential growth of 57%
Pivotal role in enrolling 10333 students in several e-learning programmes of Sahaj in FY 14-15
Bagged ever highest bulk deals from the State UP, which contributed to Rs 12.41 lacs
Played a key role in developing 89 “Center of Excellence” in e-learning business with complete branding & layout
One of the key team members in designing & Implementing “Large Scale Interactive Process” in the State of UP.
At Reliance:
Achieved top position in YTD non-fuel sales(Lubricants) in North India in the year(07-08)
Bagged Best Managed Retail Outlet Award on the terms of operational excellence in the year 06-07
At UCB:
Received Best MSR Award for achieving maximum volumes for the year 2005 for XYZAL
Increased the market share in Jhansi market from Rs 10k to Rs 2.5 Lac in a span of two years
Work Experience
Jun’11 till date
SREI Sahaj e-Village Limited, Kolkata as Chief Manager- Education & Consumer Services
Growth Path:
Jun’11-Mar’13 Zonal Manager- Sales & Marketing (Allahabad)
Apr’13-Jul’15 Senior Manager- Education & Consumer Services (Lucknow)
Since Jul’15 Chief Manager- Education & Consumer Services
Role as Chief Manager- Education & Consumer Services:
Making & formulating education & consumer services targets for the Six States such as U.P., Bihar, Odisha, Assam,
West Bengal & Tamil Nadu and devising strategies to meet the targets
Leading team of Six state-education & consumer services managers
Developing sales promotion schemes for the team & Sahaj franchisee’s
Formulating Model Centers - “Center of Excellence” for education services across six states and ensuring their
viability
Liaised with zonal managers & district managers to conduct district outreach programmes
Managing prospective partners to bring their services on board for Sahaj Franchisee’s
Governing the operational task related to student certificates, student’s kit inventory, vendor and partner payment,
troubleshooting and technical glitches
SREI Sahaj e-Village
Limited, Kolkata as
Chief Manager-
Education & CS
Since 2011 2008-2011 2005-2008 2000-2005
Reliance Industries
Limited (Petroleum
Division), Jhansi as
Area Manger
ITM University,
Gwalior (M.P.) as
Assistant
Professor
UCB India
Limited, as
Medical Sales
Officer

3. Role as Zonal Manager (Sales & Marketing):
Formulated LI, GI, Education & Consumer Service and Rollout targets for the Zone and devising strategies to meet
the targets
Handled a team of 6 District Managers, 30 Sales Executives, 6 MIS Executives & 6 IT Executives.
Handled a Huge Rural network of 1572 Sahaj Franchisee’s across over six districts- Allahabad, Sonebhadra,
Kaushambi, Mirzapur, and Fatehpur & Pratapgarh.
Conducted training to the employees and Sahaj franchisee’s (Village level entrepreneurs) at Panchayat, Block &
District level.
Organized the Block level meetings with the key opinion leaders and Sahaj franchisee’s and spreading awareness
about various services (both G2C & B2C)
Coordinated with the CSC-SPV (Consultants to the Government) in rolling out & execution of projects like NDLM
(National digital literacy mission) & Cyber gram
Represented Sahaj at various government & corporate platforms.
Oct’08-May’11
ITM University, Gwalior (M.P.) as Assistant Professor
Significant Achievements:
Conducted lectures on marketing management, sales management & entrepreneurship
Managed the operations for institutional brand building
Formulated skill-training programs for students from industry prospects
Organized the after placements of students of different stream
Governed various activities such as industry tours, placements, corporate events
Mar’05-Sep’08
Reliance Industries Limited (Petroleum Division), Jhansi (U.P.) as Area Manger
Significant Achievements:
Managed the operations for channel sales management –Lubricant business (RELSTAR)
Supervised the 125 lubricant distributor/dealers in the districts of Jhansi, Lalitpur, Jalaun, & Mahoba
Ensured the accomplishment of objective defined for Fuel, Lubricants & Tyre
Evaluated sales & transactions at the retail outlets & accordingly managed RO staff & scheduling shifts
Conducted internal & external audits & replied to the audit queries
Coordinated with statutory authorities like District Supply Officer, ADM (C.S.), Chief Fire Officer & Officials from the
Department of Legal Meteorology & UP Pollution Control Board
Highlights:
Played a key role of developing new territories & markets by Rolling out new Sahaj Outlets, Capacity Building of
Franchisee’s , & Proactively addressing the issues and Challenges of franchisee’s
Received awards/appreciation letter received by contributing in Maximum Rollout (168) for Allahabad Zone in
Nov’12. Maximum No of Bulk Deals (26) through School/College & Institutional Tie-ups.
Took initiatives for ensuring growth of the organization by Identifying &Developing “Center of Excellence” for
Education Services & developing new revenue streams by School/ College & Institutional Tie-ups.
Recognized for identifying & developing new vendor-for Complete Branding of Sahaj Franchisee Outlets (Dealer
Boards, Banners, Posters, Backdrop, Danglers, Brochures & Wall Painting) this led to the reduction in cost by Rs 3
lacs.
Previous Work Experience
Sep’00-Mar’05 with UCB India Limited, Meerut(U.P) Kanpur(U.P) & Jhansi(U.P) as Medical Sales Officer
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