1. M.Karthikeyan
225, TPS Nagar, MC Road, Thanjavur – 613001.
Mobile: (91) 98427 01231 E-Mail: Karthikm01231@gmail.com
Professional Summary
 A Qualified Marketing Professional with over all 11+ years of experience in Sales, Marketing
and Business Development with FMCG and Telecom industries.
Business Skills
Strategic Planning
 Devising short term and long term goals for achieving top line and bottom line profitability.
 Conduct competitor analysis by keeping abreast of market trends & competitor moves to
achieve market share metrics.
Sales & Marketing
 Mapping &analyzing business potential.
 Conducting opportunity analysis by keeping abreast of market trends and competitor moves
to achieve and increase market share.
 Driving sales initiatives and achieving desired targets.
 Formulating and implementing promotional plans to enhance brand visibility.
Key Account Management/ Business Development
 Initiate & develop relationships with key decision makers for business development.
 Identify prospective clients from various sectors to generate business and thereby achieve
business targets.
 Evolve market segmentation & penetration strategies to achieve channel/ product wise
targets.
Dealer Management
 Associating & developing the channel partners, ensuring maximum coverage in the market.
 Cementing relations with the network associates & imparting continuous training to them.
 Developing distribution strategies for ensuring availability of services at each end point.
Team Management
 Recruiting, mentoring, managing & leading a team for achieving sales targets.

2. M.Karthikeyan
225, TPS Nagar, MC Road, Thanjavur – 613001.
Mobile: (91) 98427 01231 E-Mail: Karthikm01231@gmail.com
 Identifying areas for improvement to ascertain the training needs of the team.
Professional Experience
Manager Idea Cellular Ltd April 2013 – March 2015
 Handling prepaid business for Mettupalayam cluster.
 Handling a team of 7 Territory Sales Executives, 1 Activation Officer and 2 Merchandiser
Supervisors.
 Average Revenue per month: 90 Lacks.
 Planning New acquisitions, Revenue, New business, Distribution Expansion, Increase the
width and depth in distribution as per ABG Policy.
 Maintaining records and reports viz. Sales analysis, Availability and Visibility report.
Assistant Manager Aircel Limited April 2006 – March 2013
Joined as Territory Manager to handle channel partners of prepaid business, with proven talents
and abilities promoted as Senior Territory Manager during Jan 2008 and to middle level
management as Assistant Manager during Jan 2010
 Handling prepaid business for Erode cluster (9 Taluks).
 Handling a team of 4 Territory managers, 4 Activation Officers and 2 Merchandiser incharge.
 Average Revenue per month: 16 Crores, contributing 15% of the business to the ROTN base.
 Planning New acquisitions, Revenue, New business, Distribution Expansion, Increase the
width and depth in distribution as per AWW (Aircel Way Working).
 Maintaining records and reports viz. Sales analysis, Availability and Visibility report.
 Handling commercial control viz. RTS claims, Distributor claims and Company Budgets.
Sales Officer PepsiCo India Holdings Private Ltd Sep 2003 – March 2006
Joined as Executive, with proven talents and abilities promoted as Sales Officer during Jan 2005
 Handled 2 districts and 4 Channel partners, 12 Sales Executives and 4 Merchandisers.
 Handled volume of 16 Ton/Month (12 Lakhs turnover per month).
 Topography planning, monitoring distribution parameters and LIFO & FIFO, New product
launch.
 Maintaining records and reports viz. Sales analysis, Availability and Visibility report.
 Handling commercial control viz. Distributor and Market claims, Damages and Company

3. M.Karthikeyan
225, TPS Nagar, MC Road, Thanjavur – 613001.
Mobile: (91) 98427 01231 E-Mail: Karthikm01231@gmail.com
Budgets.
Executive Amrutanjan Limited May 2002 – Aug 2003
 Responsible new product development
 Coordinating with Professional Physicians to promote the product
 Conducting market activities to create awareness and promotion of the product
 Maintaining records and reports viz. Sales analysis, Availability and Visibility report.
 Handling Company Budgets for promotional activities
Academics
Master of Business Administration 2000-2002
Specialization: Sales and Marketing Management
SRM Institute of Management, Chennai, University of Madras
Bachelor of Business Administration 1997 - 2000
Core Course: Business Administration
PR College, Thanjavur, Bharathidasan University
Personal Details
Date of Birth : 26 June, 1979
Optional Phone Numbers : (91) 9842801104
Optional Mail Id : aircelkarthik@gmail.com