1. CURRICULUM VITAE
Name: Mr.SANTANU GOSWAMI
(Mobile)-09854058808.
E-Mail: santanu70in@yahoo.com
Professional strength and Business understanding.
Sales and Marketing with20years of experience across different industries .13 years of experience inBanking
industry.Busineesleader withproven credentials of successfullyleadingbranch withfocus onbusiness development
,Managingclient relationships, Expansionof BranchNetwork, appointing alternate channelof business, understanding of
the competitive landscape, trends andopportunity.
PROFESIONAL EXPERIENCE
The Industrial Co-operative Bank Ltd, as Managing Director- August 2014
Role :
Work withothertop-tierexecutivestooverseethe operationsof the bank.Establishnew business
contacts,interactwithclients,andrecruitemployees.Developstrategicmarketingandsalesplansto
boostprofitsand efficiency.Alsocoordinate the effortsof variousdepartments,suchaslegal,
finance,marketing,andsales,tomeet the organizational goals.
ICICI Bank Ltd from September 2003 To July 2014:
September 2003 to March 2006 :Branch Manager
Role and Achivement :
Drive for S/B ,C/A,NRI account throughthe BranchStaff , BDE andalsopassing the Leads to the salesTeam.
Drive for FD ,Fee income(LI,GI,Gold,Forex,Mutual Fund,) ,
Drive for Asset products ofICICI Bank through the Asset Desk Managers .
Deposit mobilization from TASCcustomers.
Drive for CASA.
Operational activities of branches withthe BranchOperation managers reporting.
From September 2003 lookedafter entire operations/salesof the Standalone Branch Guwahati,(overall incharge of the
entire operations/sales of the branchand Extension counter branchwhere retail deposit was 310 crores).Branchhada
growth from 75 crs to 310 crs . Saving accounts base of 42,000 customers(The S/B account base increased from7000 to
42000)
Audit rating outstanding ,.Operations excellence, Implementationof 5s .Went abroadfor the best Bank Assurance branch
awards on Life Insurance ,Mutual Funds .Got the best branch(Main and EC) Guwahati panIndia onLife Insurance for the
year 2005-06.The Branchwas upgraded to A categoryFY05-06 .Branchwas Executive Directors clubmember during my
tenure.
April 2006 to May 2008 : Senior Branch Manager
Role and Achivement :
Was postedat Jamshedpur Branch as Senior Branch Manager,Biggest A+ categorybranchin East withretaild eposit of
530crs .
The total customer base of Jamshedpur branchwas 80,000 .Achievements- 5 star audit rating (91% branchgot onAudit.)
Best A+ categorybranch qualified for switzerland/Europe/Egypt and other contests on Life Insurance Contest .
Branch alsoqualified for NO 1 positiononthe FD contest.
Branch has achieved500% of target on Forex andDemat Desks 2006-07 .
Branch has achieved200% target onFee income .
Branch qualifiedfor the best A+ categorybranch inEast on Deposits, Audit excellence ,Fee income,Forex,Channel
MigrationFY06-07.
Posted to Guwahati ICICITower Branch at Guwahati Fancy Bazar as Senior Branch Manager from July.Wonthe best
branch withoutstandingperformance PAN INDIA in the MillenniumContest for FixedDeposit /SB account from August07
to November07 .On September 07 went to Europe for Winning the Hallof Fame contest onMutual fund at FancyBazar
Branch.
June 2008 to March 2012 : Cluster Manager.
When posted as Cluster Manager Jorhat Circle with 12 branches reportingto me withmainfocus areaon CASA andFee
from the branches from April09.It was the best Cluster in CASA andFee inthe region. Was postedas AreaHead/Cluster
Manager Shillong from May2010.Hadtotal 30 branches under me.Opened Branches/ATMon various remote areas of
Northeast onRBI mandate onFinancial Inclusion.
April 2012 till July2014- Head Government Banking ,NorthEast

2. Job Profile- To bring synergywithbranchbankingvintage people where picked from retail to bring synergy with
Government BankingGroup where I was the onlypersonfromretail backgroundto bring the synergy.
Lookedafter the totalbranchesTotal115 Branches of Nort east /Parts of North Bengal to doGoverment business
throughout NorthEast andparts of Nort Bengal-Siliguri,Gangtok,etc.Everybranch was givena target to bring CASA from
Government departments byopeningaccounts.The focus area of the Bankwas to leverage onthe customized technology
platform ofthe bank andto get accounts fromthe departments speciallythe departments handling schemes .
AVIVA LIFE INSURANCE- December 2002 as BranchManager.
Role :
To act as a profit center head for the branch& report to the Regional Manager
Was responsible for Recruiting/ Training / Motivatinga team ofSales Managers whointurnmanageda team of Insurance
Advisors.
Ensure that business objectives (Targets) are met bothinterms of income generationas well as number of policies.
Feedbackon products / processes to help effect qualitative changes leading to process improvements / faster turnaround
times / increasedsales.
Ensure regular agent interface to keepabreast ofperformance, recognize training needs / salessupport required& take
proactive action which involved.
Monitoring a large teamof Advisors to achieve there business targets acrossthe whole product range.
To ensure continuous recruitingof advisors.
Motivatingthe Advisors as to themachieving there targets is the keyfocus.
Managingthe Administrationandoperations of the Branch.
Enbee Advantage Services ltd .- January 1999 to November 2002( A part of Nava Bharat Groupof News Papers)as a
Branch Manager NorthEast operations .
Role :
Independent charge of NorthEast to market Enbee Advantage Cards througha team ofTerritoryMa nagers, sales
Executives andfranchises.
Developthe trade members throughclose monitoring, regular coaching andmotivatingthem so as to use themas an
effective marketing tools.
Identifyingnew market segment anddeveloping marketingstrategies to tap the segment everymonth.
Training ,Recruiting , Managing topof line sales force.
Monitoring customer service operations withstrongfocus oncustomer satisfactionandimplementing customer retention
strategies.
Event marketing andorganizingevents for the cardmembers.
Training and motivation ofexecutives and franchises.
MonthlyReviewof TM, Executives performance.
Developlong termandannualmarketing strategyandplans witha clear projectedsalesand revenue forcast.
Openedthe branchfor North East andlooked after the initial Recruitment of Manpower andbrandpositioning .
Marketingof Surya oil (Soya andMustardOil) ensuring in shopvisibilityand distribution.( whichis anadditional
responsibility.)
.Experience Gained-Experience inselling intangible/conceptual product/services to target clients Accomplishments-
Selected as Best Branch Manager for Two consecutive years out of 24 branchesof Enbee throughout India.
Money craft Plantations Ltd. – May 1995 to December1998 .as Divisional Manager (sales), NorthEast.
Role :
Marketingof financial service through a team of dedicatedsales executives and agents.(Hardcore sale of Financial
Product)
Recruiting, training andmotivatinga team of agents through out North-east.
Planning & conducting feasibilitystudies andimplementing various schemes.
Regular scanning ofthe brands dynamic external and internalenvironment anddeveloping competitive strategies.
Marketingof SunCraft (Sunflower oil), & controlling the channels of distribution
Coordinating withadvertising/events agencies to ensure effective communicationof the brand positioning.
Sterling Holiday Resorts (India) Ltd: July 1994 to April 1995 . Sales Executive
Role :
Marketingof time-share to individuals and corporate clients.
Blow Plast Ltd. (Moderna Division) : September 1993 to June 1994 , Salesofficer
Role :
HandlingDealer Network.
Appointment of dealers in various places of North-East

3. Modi GBC LTD – February1992 – August 1993, Sales Executive
Role :
Handlingdealer network and institutional sales oflaminationand binding machines.
Organizing demonstrationof products to Keycustomers.
Worked with Modi Xerox Ltd as Float fromDecember 1990 to June 1991 inGuwahati branch.
The Job Involved
Direct marketing of Xerox machines.
Professional Qualification
LLB from Gauhati University
PGDMMfrom IGNOU.
Bacheolor of Arts , Economics.
AMFI Certified.
PROFESSIONAL TRANING:
AttendedVarious professional trainings conductedbyICICI Bank andwhere training is a continuous process.
Attendedseminar andWorkshopBlue print for SuccessbyInternationallyfamous educator andMotivator ShivKhera at
Delhi.
Went to Mauritius to participated at Made InIndia Show organisedbyCII onJuly1997.
Attendeda Legal TrainingCourse organizedbyLawResearch Institute ,Eastern Region.