LinkedIn

1. COMM 202 – TUTORIAL #6
Alison Buchanan | T30 + T37
Laptops allowed today  Name cards up please.

2. 202 RESUME/CL SUBMISSION PROCESS
• You will submit your documents TWICE
o Once to Turnitin.com for marking (by 1:59pm)
o Secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same day…but
just do it right away so you don’t forget!)
• Full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter

3. AGENDA
LinkedIn Profiles
Networking Event Prep + Etiquette
1
2

4. LINKEDIN PROFILES

5. LINKEDIN PROFILES VS. YOUR RESUME
• LinkedIn is social!
o Be personable , speak in first person, show your personality
o Follow influencers, share articles, engage with the community
through posts and updates – the more you engage the more
likely people will find your profile.
• LinkedIn is all about you!
o Your profile is tailored to your professional brand instead of to a
company
o Include broader experiences, projects, skills, and interests in a
variety of formats

6. BEFORE WE START…
• Turn off “Notify your network” when making many
small changes
• Don’t mark a connection request as “I Don’t Know”
unless they are negatively impacting you
o After too many IDK’s, LinkedIn will ban them from
the network
Found on the right side of your
profile under “Who’s Viewed
your Profile?”

7. KEY ELEMENTS
OF A PROFILE
2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized
URL
5. Interesting summary showcasing
personality!

8. KEY ELEMENTS OF A PROFILE
• Professional-
looking photo
o Reasonably close-up
(from the shoulders
up)
o High quality, good
lighting, looks like
you!

9. KEY ELEMENTS OF A PROFILE
• Headline
o It is your 120 character hook
o Should be about what you do
o Be memorable and enticing people to look at your profile

11. KEY ELEMENTS OF A PROFILE
• Summary
o 2000 characters to
summarize your
background and future
goals

12. TIPS FOR A GREAT SUMMARY
• Speak in the first person
• Keep it visually organized using bullet points
• What you can write about:
o Education (your current job): What you do, your specialization, why you chose
it
o Other involvements: What you do outside of class, why you like it
o What makes you - you: Personal work style / important character traits
o Your aspirations: Your goals and intended professional path
o Finish off with your contact information, invite them to connect or email you

13. KEY ELEMENTS OF A PROFILE
• Experiences
o Try not to copy-paste from your resume
o Talk about the challenges you faced and a couple key wins
o Prove your accomplishments by showing examples of your work
(i.e. video projects, presentations, photography…)
• Education
o Join UBC and Sauder (AND the alumni communities!)
• Honours/Awards

14. EXPERIENCES: RESUME  LINKEDIN

15. KEY ELEMENTS OF A PROFILE
• Projects
o List academic or extra-curricular projects as you see fit
• Skills
o Searchable, so aim for brand-specific not generic
• Influencers
o Follow your idols! Helps others to see who inspires you.

16. GETTING RECOMMENDATIONS
• Stronger than Endorsements “Likes”
• Adds credibility to accomplishments and experiences
• Ask for one!

17. GROUPS / PUBLISH
• Having a profile is step 1, using LinkedIn is what will get you
noticed. The more active you are on the site the more likely your
profile will be seen by potential employers
• Join groups in your interest areas…for now myBCom Careers to
stay up to date on job postings and career relevant info from the
BCC and CUS.

18. ETIQUETTE: ADDING CONNECTIONS
• Best practices:
o Request to connect once you
have met them in person
(where possible)
o Personalize your connection
request
o Keep it friendly and
professional

19. ETIQUETTE ADDING CONNECTIONS
too casual
too
generic
personal &
professional
General tips for success
• Share something
memorable from your
conversation
• Be brief
• Include a call to action if
you’d like to meet again
• Gauge the audience –
your message to the
Dean will look different
than your message to
your COMM202
classmate!

20. ETIQUETTE: ADDING CONNECTIONS
Generally split your requests into three categories:
1. People you know well:
o More casual, can be how you would talk to the person
2. People you know a little:
o Professional requests, bring up where you’ve met, etc.
3. People you don’t know but want to know
o Brief intro and why you want to talk to them, shared commonalities
(university, degree, interests, etc.)

21. NETWORKING EVENT PREP

22. COMM 202 NETWORKING + REFLECTION
• Alumni, senior students, and local professionals convening for an
evening of networking with this semester’s COMM 202 students
• Excellent opportunity to practice and refine your networking skills
and learn more about how to make the most of your time at
Sauder!
• Reflection paper due Monday, March 14th
SAVE THE DATE:
COMM202 Networking Event
Thursday, March 10th from 6-8PM

23. REFLECTION PAPER (10% of course grade)
Your paper needs to include:
• Your goals in attending the event
o What is your purpose in going? What do you want to know about Sauder?
o Define SMART goals beforehand – How will you define the success of your evening?
• How did you prepare for the event (research potential delegates)
o What was it about these people that motivated you wanting to talk to them?
• A brief summary of who you spoke with and what you learned in the conversations
• A reflection on the lessons you have learned about the networking process
• Next steps you will take to continue building a relationship with your new contact (if
you plan to)

24. RESEARCHING CONTACTS
• Be sure to check out the delegate info on the course blog
• Skim the LinkedIn profiles of delegates you’d like to speak to
o Note any interesting topics you’d like to know more about
o Hone in on similar experiences or shared groups
o Think about questions to ask
• During the event, be interested without being creepy!
I had a chance to look
at your LinkedIn profile,
and I was really
interested to learn
about…

25. DRESSING THE PART
• The networking event is Business Casual. What does that mean to
you guys?

26. DRESSING THE PART
• For ladies:
o Dress pants, khaki pants, dark
denim, or skirts (hemline just
above your knees or longer!)
o Blouse, dressy tank with a
cardigan or blazer, or collared
shirt (avoid spaghetti strap tops)
o Flats or low heels

27. DRESSING THE PART
• For guys:
o Dress pants, nice khakis, or
dark denim
o Collared shirt (patterned or
plaid is fine!), jacket if you like
o Dress shoes or loafers

28. ACTION ITEMS!
Final Resume & Cover Letter
due March 8th @ 2:00PM on TurnItIn
Networking Event Thursday March
10th 6-8PM
o Attendance is mandatory
o Networking Reflection due Monday, March
14th @11:59pm on Turnitin
Sign up for office hours on
COOL (filling up fast!!)
Puppy of the week