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Linked In or Left Out:
What Does Your
LinkedIn Profile Do
For You?
CADC STAFF
Tanya White-Earnest
Manager
Trident University International Career Advising and Development
Marketing
Staff
Daniel Sloan
Marketing Specialist
Trident University International
• Turn off email, phones, instant messaging
• Get involved in the webinar
• Use the Q&A panel to submit your questions
• Let family/colleagues know you are on a webinar to avoid
distractions
• Participant phones are muted
GET THE MOST OUT OF YOUR WEBINAR TODAY
CONTACT INFO
CONTACT INFORMATION:
trident4careers@trident.edu
714-816-0366 X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu - CADC
Manager
6
AGENDA
▪ Do You Have a LinkedIn Profile?
▪ Social Media or a Resume?
▪ Brand Yourself on LinkedIn
▪ The Basics
▪ Headline, Summary, & Photo
▪ Experience
▪ Education
▪ Skills, Endorsements, & Recommendations
▪ What’s Next?
Linked In or Left Out: What Does Your LinkedIn Profile Do
For You?
MAY 20, 2015
7
▪ No! What’s the point?
▪ Yes! But I haven’t updated my profile in a year.
▪ Yes! It was really easy, I just copied & pasted my resume
into my profile.
ARE YOU ON LINKEDIN?
8
▪ Once per week
▪ Once per month
▪ Only when looking for a new job
▪ Never
POLL: HOW OFTEN DO
YOU UPDATE YOUR
LINKEDIN PROFILE?
SOCIAL MEDIA OR A RESUME?
• Is LinkedIn social media?
• Is it a resume?
Social
Media
Resume
YOUR
BRAND
BRAND YOURSELF ON LINKEDIN
▪ Maintain a high level of consistency with your resume
▪ Connect with past and present colleagues
▪ Meet future colleagues
▪ Craft the way you want the public to see you as a
professional
▪ Knowledge source
▪ Problem solver
▪ Connector
▪ Networker
HEADLINE, SUMMARY, & PHOTO
▪ THE HEADLINE
▪ “Tag lines” (from last week)
▪ Memorable
▪ Who are you?
▪ THE SUMMARY
▪ Think elevator speech
▪ Avoid industry jargon
▪ PHOTO
▪ Present yourself professionally
THE BASICS
HEADLINE, SUMMARY, & PHOTO
THE BASICS
HEADLINE, SUMMARY, & PHOTO
THE BASICS
EXPERIENCE
▪ Very similar to your resume
▪ Should be in bullet point form
▪ Like your resume, your bullet points should be clear,
concise, and highlight the problem solved
▪ Include “samples” of your work
▪ Videos, PDFs, photos, presentations, URLs to media mentions
▪ Update, refine, and tinker
THE BASICS
THE BASICS
EDUCATION
▪ Most recent education first
▪ List the complete, current name of the school
▪ “Trident University International”
▪ Not necessary to list every course taken
▪ GPA necessary only in certain cases
▪ List key clubs and organizations
THE BASICS
EDUCATION
THE BASICS
SKILLS & ENDORSEMENTS
▪ Skills are found at the bottom of your profile
▪ Marketing, Management, Team Building, etc.
▪ Endorsements – come from your colleagues
THE BASICS
RECOMMENDATIONS
▪ Can be given by co-workers and classmates
▪ From a superior, peer, or subordinate; classmate or professor
▪ Endorsements
▪ A review of your performance and skills, usually several sentences
long
THE BASICS
WHAT’S NEXT?
▪ This is the first part of a series
▪ Where we explore next will be dictated by YOUR feedback
and YOUR needs
▪ Look out for the survey at the end of the webinar
THE BASICS
QUESTIONS / COMMENTS?
Next Week
Join us next week for:
Employer Information
Session With Bradley-Morris
• Join Jennifer Hadac from Bradley-Morris to learn about this
organization and the opportunities available there.
Thank You!
We appreciate you joining us today for:
“LinkedIn or Left Out: What Does Your LinkedIn Profile Do
For You? ”
We hope you enjoyed and learned something new from the session
Watch for the email containing the link to the recording and the
Slideshare for today’s webinar
Please be sure to leave your comments and suggestions as you log
out
See you next time!
CONTACT INFORMATION:
trident4careers@trident.edu
714-816-0366 X1943
Daniel.Sloan@trident.edu
Tanya.WhiteEarnest@trident.edu - CADC
Manager
Contact
Information
▪ Career Planning
▪ Job Search
▪ Self-Assessment
▪ Career Transition/Advancement Assistance
▪ Resume Review/Critique and Preparation
▪ Mentoring and Networking Opportunities
Experience the Trident
University Advantage
Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu
714.816.0366 x1943

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CADC - Linked In or Left Out: What Does Your LI Profile Do For You?

  • 1. Linked In or Left Out: What Does Your LinkedIn Profile Do For You?
  • 2. CADC STAFF Tanya White-Earnest Manager Trident University International Career Advising and Development
  • 4. • Turn off email, phones, instant messaging • Get involved in the webinar • Use the Q&A panel to submit your questions • Let family/colleagues know you are on a webinar to avoid distractions • Participant phones are muted GET THE MOST OUT OF YOUR WEBINAR TODAY
  • 5. CONTACT INFO CONTACT INFORMATION: trident4careers@trident.edu 714-816-0366 X1943 Daniel.Sloan@trident.edu Tanya.WhiteEarnest@trident.edu - CADC Manager
  • 6. 6 AGENDA ▪ Do You Have a LinkedIn Profile? ▪ Social Media or a Resume? ▪ Brand Yourself on LinkedIn ▪ The Basics ▪ Headline, Summary, & Photo ▪ Experience ▪ Education ▪ Skills, Endorsements, & Recommendations ▪ What’s Next? Linked In or Left Out: What Does Your LinkedIn Profile Do For You? MAY 20, 2015
  • 7. 7 ▪ No! What’s the point? ▪ Yes! But I haven’t updated my profile in a year. ▪ Yes! It was really easy, I just copied & pasted my resume into my profile. ARE YOU ON LINKEDIN?
  • 8. 8 ▪ Once per week ▪ Once per month ▪ Only when looking for a new job ▪ Never POLL: HOW OFTEN DO YOU UPDATE YOUR LINKEDIN PROFILE?
  • 9. SOCIAL MEDIA OR A RESUME? • Is LinkedIn social media? • Is it a resume? Social Media Resume YOUR BRAND
  • 10. BRAND YOURSELF ON LINKEDIN ▪ Maintain a high level of consistency with your resume ▪ Connect with past and present colleagues ▪ Meet future colleagues ▪ Craft the way you want the public to see you as a professional ▪ Knowledge source ▪ Problem solver ▪ Connector ▪ Networker
  • 11. HEADLINE, SUMMARY, & PHOTO ▪ THE HEADLINE ▪ “Tag lines” (from last week) ▪ Memorable ▪ Who are you? ▪ THE SUMMARY ▪ Think elevator speech ▪ Avoid industry jargon ▪ PHOTO ▪ Present yourself professionally THE BASICS
  • 12. HEADLINE, SUMMARY, & PHOTO THE BASICS
  • 13. HEADLINE, SUMMARY, & PHOTO THE BASICS
  • 14. EXPERIENCE ▪ Very similar to your resume ▪ Should be in bullet point form ▪ Like your resume, your bullet points should be clear, concise, and highlight the problem solved ▪ Include “samples” of your work ▪ Videos, PDFs, photos, presentations, URLs to media mentions ▪ Update, refine, and tinker THE BASICS
  • 16. EDUCATION ▪ Most recent education first ▪ List the complete, current name of the school ▪ “Trident University International” ▪ Not necessary to list every course taken ▪ GPA necessary only in certain cases ▪ List key clubs and organizations THE BASICS
  • 18. SKILLS & ENDORSEMENTS ▪ Skills are found at the bottom of your profile ▪ Marketing, Management, Team Building, etc. ▪ Endorsements – come from your colleagues THE BASICS
  • 19. RECOMMENDATIONS ▪ Can be given by co-workers and classmates ▪ From a superior, peer, or subordinate; classmate or professor ▪ Endorsements ▪ A review of your performance and skills, usually several sentences long THE BASICS
  • 20. WHAT’S NEXT? ▪ This is the first part of a series ▪ Where we explore next will be dictated by YOUR feedback and YOUR needs ▪ Look out for the survey at the end of the webinar THE BASICS
  • 22. Next Week Join us next week for: Employer Information Session With Bradley-Morris • Join Jennifer Hadac from Bradley-Morris to learn about this organization and the opportunities available there.
  • 23. Thank You! We appreciate you joining us today for: “LinkedIn or Left Out: What Does Your LinkedIn Profile Do For You? ” We hope you enjoyed and learned something new from the session Watch for the email containing the link to the recording and the Slideshare for today’s webinar Please be sure to leave your comments and suggestions as you log out See you next time!
  • 25. ▪ Career Planning ▪ Job Search ▪ Self-Assessment ▪ Career Transition/Advancement Assistance ▪ Resume Review/Critique and Preparation ▪ Mentoring and Networking Opportunities Experience the Trident University Advantage Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu 714.816.0366 x1943

Editor's Notes

  1. SLIDE 1: Introduction Establish Rapport: Audience & Agenda: Purpose & Intent:
  2. YOUR NAME: qualifications to include? Ph.D., Ed.D., PsyD, DBA, CPA, M.D. (yes) MBA, JD / Esquire (no) – remember the degree is only part of the process Refer back to some of the examples used by Tanya last week Jargon: refer to “military skills” note from GI Jobs article (and advice given)
  3. What you should do
  4. What not to do: Format picture properly (even dimensions) Actually list your company name / headline
  5. Experience: if you’ve just started your transition, a single entry for each tour or assignment is appropriate, but as your time in the civilian world grows, your military service should become a single entry Get rid of the military jargon – http://www.gijobs.com/kick-military-jargon-curb/
  6. Good / Bad ways to do your experience section
  7. GPA: Law, finance (others?)
  8. What to do right
  9. SKILLS: Set of keywords that will help to bring recruiters, others to your profile These keywords autofill based on your experience You can also choose a pre-selected number of skills Translate military skills for civilians: instead of military operations or weapons, use communication networks, aircraft management, and supply chain management
  10. - Talk about types of recs, how to get recs, why they’re important