Are you having trouble maximizing your LinkedIn profile, or are you one of those people who haven’t even started setting up a profile yet?
CADC Webinar Wednesdays is proud to present “Developing an Effective LinkedIn Profile”
This series is designed to help you get started on LinkedIn the right way.
• How to set up your profile
• Crafting effective headlines and summary statements
• The importance of skills & endorsements
• The difference between your LinkedIn profile and your resume
4. • Turn off email, phones, instant messaging
• Get involved in the webinar
• Use the Q&A panel to submit your questions
• Let family/colleagues know you are on a webinar to avoid
distractions
• Participant phones are muted
GET THE MOST OUT OF YOUR WEBINAR TODAY
6. 6
AGENDA
▪ Do You Have a LinkedIn Profile?
▪ Social Media or a Resume?
▪ Brand Yourself on LinkedIn
▪ The Basics
▪ Headline, Summary, & Photo
▪ Experience
▪ Education
▪ Skills, Endorsements, & Recommendations
▪ What’s Next?
Linked In or Left Out: What Does Your LinkedIn Profile Do
For You?
MAY 20, 2015
7. 7
▪ No! What’s the point?
▪ Yes! But I haven’t updated my profile in a year.
▪ Yes! It was really easy, I just copied & pasted my resume
into my profile.
ARE YOU ON LINKEDIN?
8. 8
▪ Once per week
▪ Once per month
▪ Only when looking for a new job
▪ Never
POLL: HOW OFTEN DO
YOU UPDATE YOUR
LINKEDIN PROFILE?
9. SOCIAL MEDIA OR A RESUME?
• Is LinkedIn social media?
• Is it a resume?
Social
Media
Resume
YOUR
BRAND
10. BRAND YOURSELF ON LINKEDIN
▪ Maintain a high level of consistency with your resume
▪ Connect with past and present colleagues
▪ Meet future colleagues
▪ Craft the way you want the public to see you as a
professional
▪ Knowledge source
▪ Problem solver
▪ Connector
▪ Networker
11. HEADLINE, SUMMARY, & PHOTO
▪ THE HEADLINE
▪ “Tag lines” (from last week)
▪ Memorable
▪ Who are you?
▪ THE SUMMARY
▪ Think elevator speech
▪ Avoid industry jargon
▪ PHOTO
▪ Present yourself professionally
THE BASICS
14. EXPERIENCE
▪ Very similar to your resume
▪ Should be in bullet point form
▪ Like your resume, your bullet points should be clear,
concise, and highlight the problem solved
▪ Include “samples” of your work
▪ Videos, PDFs, photos, presentations, URLs to media mentions
▪ Update, refine, and tinker
THE BASICS
16. EDUCATION
▪ Most recent education first
▪ List the complete, current name of the school
▪ “Trident University International”
▪ Not necessary to list every course taken
▪ GPA necessary only in certain cases
▪ List key clubs and organizations
THE BASICS
18. SKILLS & ENDORSEMENTS
▪ Skills are found at the bottom of your profile
▪ Marketing, Management, Team Building, etc.
▪ Endorsements – come from your colleagues
THE BASICS
19. RECOMMENDATIONS
▪ Can be given by co-workers and classmates
▪ From a superior, peer, or subordinate; classmate or professor
▪ Endorsements
▪ A review of your performance and skills, usually several sentences
long
THE BASICS
20. WHAT’S NEXT?
▪ This is the first part of a series
▪ Where we explore next will be dictated by YOUR feedback
and YOUR needs
▪ Look out for the survey at the end of the webinar
THE BASICS
22. Next Week
Join us next week for:
Employer Information
Session With Bradley-Morris
• Join Jennifer Hadac from Bradley-Morris to learn about this
organization and the opportunities available there.
23. Thank You!
We appreciate you joining us today for:
“LinkedIn or Left Out: What Does Your LinkedIn Profile Do
For You? ”
We hope you enjoyed and learned something new from the session
Watch for the email containing the link to the recording and the
Slideshare for today’s webinar
Please be sure to leave your comments and suggestions as you log
out
See you next time!
YOUR NAME: qualifications to include? Ph.D., Ed.D., PsyD, DBA, CPA, M.D. (yes)
MBA, JD / Esquire (no) – remember the degree is only part of the process
Refer back to some of the examples used by Tanya last week
Jargon: refer to “military skills” note from GI Jobs article (and advice given)
What you should do
What not to do:
Format picture properly (even dimensions)
Actually list your company name / headline
Experience: if you’ve just started your transition, a single entry for each tour or assignment is appropriate, but as your time in the civilian world grows, your military service should become a single entry
Get rid of the military jargon –
http://www.gijobs.com/kick-military-jargon-curb/
Good / Bad ways to do your experience section
GPA: Law, finance (others?)
What to do right
SKILLS:
Set of keywords that will help to bring recruiters, others to your profile
These keywords autofill based on your experience
You can also choose a pre-selected number of skills
Translate military skills for civilians: instead of military operations or weapons, use communication networks, aircraft management, and supply chain management
- Talk about types of recs, how to get recs, why they’re important