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COMM 202:
Career Fundamentals
T36 & T37 with Natiqa Babar
Tutorial 5: Cover Letter Peer-Review & Networking
OUR AGENDA FOR TODAY
1. TA Feedback Debrief
2. Cover Letter Peer Review
3. Networking
4. Action Items
WEEK 9 WEEK 10 WEEK 11
• Tutorial: Cover
Letter Review &
Networking
• What’s Due:
Submit Cover
Letter Draft to
Turnitin before
tutorial
• Tutorial:
Informational
Interviews
• What’s Due: Resume
& Cover Letter
Assignment on Mar
12th
at 11:59pm on
Turnitin and COOL
• Networking Event
on Mar 13th
6-8pm in
CPA Hall
• Lecture: Interview
Prep
• What’s due: Have
your info interview
date and time
confirmed
• Networking
Reflection due
March 21st
@
11:59PM on Turnitin
TA Feedback Debrief
Thanks for your feedback!
Detailed feedback after assignments and highlight
expectations before assignments
Activity-type lectures, current teaching style, emails,
music
All the gifs. jk.
Moving forward I will…
START
CONTINUE
STOP
Cover Letter Peer-Review
INSTRUCTIONS
1. Make groups of 5
2. Write your name on ALL
documents – make sure your
documents are attached
3. Put all documents in a pile in the
middle of the table
4. Trade to the person on your left
when a new section starts
5. Get out your marking utensils!
Cover Letter
Formatting
CL formatting
• Left aligned (NOT justified)
• No indents on paragraphs
• Bullet points vs. paragraphs
• 2-3 relevant skills
• Consistent font size (minimum size 10)
• Appropriate font
• Margin sizes
• Spacing between paragraphs
• White space
• One page
**Headers of cover letter and resume must match, it’s all about branding**
Addressing the cover letter
Date
Contact Name (if known)
Title
Company Name
Address 1
City, Province Postal Code
Re: Position Title (and reference number if given)
Dear [First name Last name], or Dear Hiring
Manager/Committee, or Dear Mr./Ms./Mx. Last Name,
[Opening Paragraph]
Addressing examples
Unknown person Specific person
(Assume known marital status)
Time to Trade!
Let’s look at the Opening
- How is the hook?
- Interest/passion for the position?
- Skills/experience matching the job posting?
- Is primary or secondary research integrated
- Name drop? (when applicable)
- Branding: CAN-WANT-FIT
Another Example
Time to Trade!
Skills Matching (Body Paragraphs)
- Skills to match the position?
- STARL format?
- Are there examples – specific & concise?
- Transferrable skills?
- Do results show strengths or success?
Think about the link:
Why should the employer care
More Examples
Time to Trade!
Closing - Making a good Final Impression
-Are skills reiterated?
-Is sincere interest expressed?
-Graciously thanks employer for consideration
-Call to action (aka request for a meeting)
-Tie back to hook/intro, wrap it up in a nice bow
Signing off the right way
Sincerely, / Regards, / Best,
(Written signature if you want)
Your name
BCom Candidate 20XX
Sauder School of Business
Enclosed or Attached*: Resume
* Enclosed: physical copy
* Attached: electronic copy
Cover Letter Checklist
Opening
-How is the hook?
-Interest/passion for
the position?
-skills/experience
matching the job
posting?
-is primary or secondary
research integrated
-Name drop?
Body
-Skills to match the
position?
- STARL format?
-Are there examples –
specific & concise?
-Transferrable skills?
-Do results show
strengths or success?
Closing
-Are skills reiterated?
-Is sincere interest
expressed?
-Thank you & call to
action
-Tie back to intro
Proofread
no grammar mistakes,
typos, spelling errors -
proofread then
proofread again
What counts as an error?
Spelling &
Grammar
InconsistencyIncorrect order
of Information
Improper
Formatting
Incorrect
Information
Missing
Information
**Not including a Job Posting = 2 errors
**Please note errors are not limited to this
Networking
The Networking Feels
Types of Networking
Chance Meetings
Facilitated Events
VIA Direct Request
Why do we Network?
• Get your foot in the door (faster)
• Gain insight about a company, industry, or career path
• Practice your interview and networking skills
• Find a potential mentor
• Show them who you are beyond your resume and cover letter
Let’s talk about the COMM 202 event
Researching Delegates
1. Check out the delegate info on the course blog
2. Look at the LinkedIn profiles of delegates you’d
like to speak to
• Note any interesting topics
• Hone in on similar experiences or shared
groups
• Think about questions to ask
3. During the event, be interested and self aware!
Being ‘Self-Aware’
• Having conscious knowledge of one’s
own character and feelings
• Treat the delegates the way you would
want to be treated
• Put yourself in the shoes of a delegate –
how would you feel if a student came
up to you holding your LinkedIn profile
picture?
Dress Code
The COMM 202 Networking Event, dress
code is business casual
This means less formal than business formal, but still professional!
BCC’s guidelines
• Professional dresses or skirts, dress pants, chinos, or
khakis (but no jeans or athletic pants for example)
• Sweaters, blouses, collared shirts with or without ties
• Patterns and colours are acceptable as business casual
(no hoodies, T-shirts, tank tops, tops with slogans)
• Clothing should be crisp and not wrinkled
• Footwear should still be professional for an office
setting such as loafers, dress shoes or boots, heels, or
flats (no flip flops or running shoes)
Possible Conversation Topics
“Lurking around the food station is a really good trick. People
will ask you what things are, and you can offer advice on what’s
tasty.”
Compliment them
Talk about food
“People love talking about themselves and people love
compliments. Be genuine though!”
Smile
“Just stand on your own and soak in the environment and smile
at people. You will be a beacon of light for the other people who
don’t know who to talk to.”
Open up the circle
“You might be getting bored with the first 2 people so make sure
you make room for other people to join the circle party!”
Ending a Conversation
Thank them for
their time
Ask to connect
after the event
Be polite &
gracious
Leave with a
handshake
Following Up
After great conversations, send a personalized email or LinkedIn request (or maybe an
informational interview request? ☺)
Hi Rachel,
It was so great to get the chance to speak with you at last night’s networking event. I was really inspired by what you
said about “building your personal brand”, and I am looking forward to putting your advice into practice.
I would love to continue our conversation about your experience at KPMG. I understand that you are very busy, but it
would be great to meet for about 20 minutes. Would you be available to meet on Monday or Tuesday next week?
Coffee is on me!
Thank you,
Sally
EXAMPLE
Networking Reflection
Assignment
Your paper needs to include:
• Your goals in attending the event
• What is your purpose in going? What do you want to know about Sauder?
• Define SMART goals beforehand – How will you define the success of your evening?
• How did you prepare for the event (research potential delegates)
• What was it about these people that motivated you wanting to talk to them?
• A brief summary of who you spoke with and what you learned in the conversations
• A reflection on the lessons you have learned about the networking process
• Next steps you will take to continue building a relationship with your new contact (if you
plan to) Due
March 21st
@
11:59PM on
Turnitin
So how do we feel now?
● TUTORIAL next week
● Resume and Cover Letter due March 12th
@
11:59pm on Turnitin and COOL
● Cover Letter & Resume Toolkit on MyBcom site
+ checklist on blog
● Networking Event : March 13th
6-8pm in CPA
Hall
● Networking Reflection due March 21st
@
11:59pm on Turnitin
Action Items for next week
Any Questions?
See you
next week!

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Tutorial 5: Term 2 cover letter peer review + networking

  • 1. COMM 202: Career Fundamentals T36 & T37 with Natiqa Babar Tutorial 5: Cover Letter Peer-Review & Networking
  • 2. OUR AGENDA FOR TODAY 1. TA Feedback Debrief 2. Cover Letter Peer Review 3. Networking 4. Action Items
  • 3. WEEK 9 WEEK 10 WEEK 11 • Tutorial: Cover Letter Review & Networking • What’s Due: Submit Cover Letter Draft to Turnitin before tutorial • Tutorial: Informational Interviews • What’s Due: Resume & Cover Letter Assignment on Mar 12th at 11:59pm on Turnitin and COOL • Networking Event on Mar 13th 6-8pm in CPA Hall • Lecture: Interview Prep • What’s due: Have your info interview date and time confirmed • Networking Reflection due March 21st @ 11:59PM on Turnitin
  • 5. Thanks for your feedback! Detailed feedback after assignments and highlight expectations before assignments Activity-type lectures, current teaching style, emails, music All the gifs. jk. Moving forward I will… START CONTINUE STOP
  • 7. INSTRUCTIONS 1. Make groups of 5 2. Write your name on ALL documents – make sure your documents are attached 3. Put all documents in a pile in the middle of the table 4. Trade to the person on your left when a new section starts 5. Get out your marking utensils!
  • 9. CL formatting • Left aligned (NOT justified) • No indents on paragraphs • Bullet points vs. paragraphs • 2-3 relevant skills • Consistent font size (minimum size 10) • Appropriate font • Margin sizes • Spacing between paragraphs • White space • One page **Headers of cover letter and resume must match, it’s all about branding**
  • 10. Addressing the cover letter Date Contact Name (if known) Title Company Name Address 1 City, Province Postal Code Re: Position Title (and reference number if given) Dear [First name Last name], or Dear Hiring Manager/Committee, or Dear Mr./Ms./Mx. Last Name, [Opening Paragraph]
  • 11. Addressing examples Unknown person Specific person (Assume known marital status)
  • 13. Let’s look at the Opening - How is the hook? - Interest/passion for the position? - Skills/experience matching the job posting? - Is primary or secondary research integrated - Name drop? (when applicable) - Branding: CAN-WANT-FIT
  • 16. Skills Matching (Body Paragraphs) - Skills to match the position? - STARL format? - Are there examples – specific & concise? - Transferrable skills? - Do results show strengths or success? Think about the link: Why should the employer care
  • 19. Closing - Making a good Final Impression -Are skills reiterated? -Is sincere interest expressed? -Graciously thanks employer for consideration -Call to action (aka request for a meeting) -Tie back to hook/intro, wrap it up in a nice bow
  • 20. Signing off the right way Sincerely, / Regards, / Best, (Written signature if you want) Your name BCom Candidate 20XX Sauder School of Business Enclosed or Attached*: Resume * Enclosed: physical copy * Attached: electronic copy
  • 21. Cover Letter Checklist Opening -How is the hook? -Interest/passion for the position? -skills/experience matching the job posting? -is primary or secondary research integrated -Name drop? Body -Skills to match the position? - STARL format? -Are there examples – specific & concise? -Transferrable skills? -Do results show strengths or success? Closing -Are skills reiterated? -Is sincere interest expressed? -Thank you & call to action -Tie back to intro Proofread no grammar mistakes, typos, spelling errors - proofread then proofread again
  • 22. What counts as an error? Spelling & Grammar InconsistencyIncorrect order of Information Improper Formatting Incorrect Information Missing Information **Not including a Job Posting = 2 errors **Please note errors are not limited to this
  • 25. Types of Networking Chance Meetings Facilitated Events VIA Direct Request
  • 26. Why do we Network? • Get your foot in the door (faster) • Gain insight about a company, industry, or career path • Practice your interview and networking skills • Find a potential mentor • Show them who you are beyond your resume and cover letter
  • 27. Let’s talk about the COMM 202 event
  • 28. Researching Delegates 1. Check out the delegate info on the course blog 2. Look at the LinkedIn profiles of delegates you’d like to speak to • Note any interesting topics • Hone in on similar experiences or shared groups • Think about questions to ask 3. During the event, be interested and self aware!
  • 29. Being ‘Self-Aware’ • Having conscious knowledge of one’s own character and feelings • Treat the delegates the way you would want to be treated • Put yourself in the shoes of a delegate – how would you feel if a student came up to you holding your LinkedIn profile picture?
  • 30. Dress Code The COMM 202 Networking Event, dress code is business casual This means less formal than business formal, but still professional!
  • 31. BCC’s guidelines • Professional dresses or skirts, dress pants, chinos, or khakis (but no jeans or athletic pants for example) • Sweaters, blouses, collared shirts with or without ties • Patterns and colours are acceptable as business casual (no hoodies, T-shirts, tank tops, tops with slogans) • Clothing should be crisp and not wrinkled • Footwear should still be professional for an office setting such as loafers, dress shoes or boots, heels, or flats (no flip flops or running shoes)
  • 32. Possible Conversation Topics “Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.” Compliment them Talk about food “People love talking about themselves and people love compliments. Be genuine though!” Smile “Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.” Open up the circle “You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”
  • 33. Ending a Conversation Thank them for their time Ask to connect after the event Be polite & gracious Leave with a handshake
  • 34. Following Up After great conversations, send a personalized email or LinkedIn request (or maybe an informational interview request? ☺) Hi Rachel, It was so great to get the chance to speak with you at last night’s networking event. I was really inspired by what you said about “building your personal brand”, and I am looking forward to putting your advice into practice. I would love to continue our conversation about your experience at KPMG. I understand that you are very busy, but it would be great to meet for about 20 minutes. Would you be available to meet on Monday or Tuesday next week? Coffee is on me! Thank you, Sally EXAMPLE
  • 35. Networking Reflection Assignment Your paper needs to include: • Your goals in attending the event • What is your purpose in going? What do you want to know about Sauder? • Define SMART goals beforehand – How will you define the success of your evening? • How did you prepare for the event (research potential delegates) • What was it about these people that motivated you wanting to talk to them? • A brief summary of who you spoke with and what you learned in the conversations • A reflection on the lessons you have learned about the networking process • Next steps you will take to continue building a relationship with your new contact (if you plan to) Due March 21st @ 11:59PM on Turnitin
  • 36. So how do we feel now?
  • 37. ● TUTORIAL next week ● Resume and Cover Letter due March 12th @ 11:59pm on Turnitin and COOL ● Cover Letter & Resume Toolkit on MyBcom site + checklist on blog ● Networking Event : March 13th 6-8pm in CPA Hall ● Networking Reflection due March 21st @ 11:59pm on Turnitin Action Items for next week