This document outlines the agenda and timeline for Career Fundamentals Tutorial 4. It provides guidance on creating an effective LinkedIn profile, including adding a professional headshot, headline, summary, experiences, and relevant connections. Tips are provided for following companies, leveraging connections, and managing expectations when using LinkedIn to expand professional opportunities. Students are assigned tasks of completing their LinkedIn profile, and drafting a resume and cover letter due for the next tutorial.
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The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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9. RESUME
• direct & formal
• company-specific
• portrays your qualifications for
specific role
LINKEDIN
• a social network
• tailored to your personal brand
• includes broader experiences
and interests
10. RESUME
• direct & formal
• company-specific
• portrays your qualifications for
specific role
LINKEDIN
• a social network
• tailored to your personal brand
• includes broader experiences
and interests
11. before you start
turn off the
notification feature
when making small
changesavoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you
off the platform
20. HEADSHOTS
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo with
slight head tilt makes
you more likeable
• CUS Visual Media
21. HEADLINES
• this is your hook!
• short & sweet (120
characters max)
• tell us about who
you are & what you
do
22. HEADLINES
• this is your hook!
• short & sweet (120
characters max)
• tell us about who
you are & what you
do
23.
24.
25. EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
26.
27. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about your
future goals
• what makes you
tick?
28. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about your
future goals
• what makes you
tick?
NOT a good example
32. companies
• stay up to date with
your favourite
companies
• keep an eye out for
roles you can apply for
influencers
• who inspires you
• align their identity with
your brand
• follow your idols & stay
goal oriented!
groups
• industries of interest
• special interest groups and
communities
• your peers and colleagues
39. managing expectations
• you will rarely be offered a job from
someone straight from Linkedin
• in fact, be wary of strangers who offer to
hire you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market
40. WHO DO I
CONNECT WITH?
• connect with professionals you meet at
networking sessions
• find and connect with recruiters for your
favourite companies
• stay connected to mentors, past co-workers,
and managers
• connect with people from the BCC
41. Hello Chance, it was a pleasure meeting you at last
week’s VMA’s. I enjoyed our conversation on how
you have been a top artist without even selling an
album! Let’s connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your selfies.
Your 2014 mirror selfie was perfection. As an
aspiring selfie-er, I’d to chat with you over a
cup of coffee sometime.
sample messages
43. take this time to…
Connect with me!
Theo Guevara
make a Linkedin Profile
• Headshot
• Headline
• Summary
• Experience
Follow 3 companies you’re interested
in and check out their job postings
Do some research and add some
relevant connections
44.
45.
46. Action Items for Next Week:
1. Linkedin Profile
Assignment due
Wednesday Feb 20
@11:59PM. Make sure to
add your TA on Linkedin!
2. Resume and Cover Letter
Draft and Job Posting
Assignment due Friday
March 1 @ 11:59 PM
47. Feel free to reach out!
1. Email: comm202.10@sauder.ubc.ca
2. Tutorials: feel free to approach me before or after
3. Like coffee? Me too!
