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Samyta Rai - Tutorial 2
- 1. COMM 202: Career Fundamentals T05& T15 with Samyta Rai
- 2. Today’s Agenda: 1. LinkedInCrash Course 2. Leveraging LinkedIn 3. Get to work work work work
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- 5. What’s the point of LinkedIn?LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests RESUME • direct & formal • company-specific • portrays your qualifications for a specific role
- 6. What’s the point of LinkedIn?RESUME • direct & formal • company-specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 7. BUT before you start..turn off the notification feature when making small changes avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
- 8. The Keys toLinkedIn Success
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- 11. 2. A captivatingheadline
- 12. 3. interesting summarythat shows your personality
- 13. 4. custom URLand contact info
- 14. 5. complete experienceswith explanations & media
- 15. Headshots HEADSHOTS • reasonably closeup • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
- 16. HEADLINES • this isyour hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 17. HEADLINES • this isyour hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 20. Summary ▹2000 characters (don’tuse it all) ▹Summarize your background ▹Tell us about your future goals ▹What makes you tick?
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- 23. Experiences ▹Include all roles(in reverse chronological order) ▹Use first person & a conversational tone ▹Not a repeat of your resume ▹Show examples of your work if you have them (videos, presentations, reports, etc) ▹Be concise!
- 25. companies • stay upto date with your favourite companies • keep an eye out for roles you can apply for influencers • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
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- 28. Managing Expectations ▹You will rarelybe offered a job from someone straight from LinkedIn ▹In fact, be wary of strangers who offer to hire you on the spot ▹This is a tool to make connections that will open up your options in the hidden job market
- 29. WHO DO I CONNECT WITH? ØConnect with professionals you meet at networking sessions Ø Find and connect with recruiters for your favourite companies Ø Stay connected to mentors, past co-workers, and managers Ø Connect with people from the BCC
- 30. Sample Messages Hello Beyoncé, itwas a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your 5 incredible key changes in ‘Love On Top’! Let’s connect and stay in touch. Hi Rihanna, I notice that you’re the CEO of Fenty Beauty. Your launch was truly a master class in branding. As an aspiring marketer, I’d love to pick your brain over a cup of coffee sometime.
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- 32. Take this time to… •make a LinkedIn • work on your headline (ask me or your classmates for help) • connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
- 35. Action items fornext week: 1. Skills Matrix drafts due on October 5th at the start of class: 2 positive and 1 failure stories 2. Final Skills Matrix due October 13th on Turnitin: 6 positive and 2 failure stories 3. LinkedIn Workshops with the BCC (for bonus marks) 4. Free headshots on September 28th at 12:30pm (register on Facebook)
- 36. 1. Email: comm202.7@sauder.ubc.ca 2.Tutorials: Approach me before or after tutorial 3. Office hours: Available throughout the term as assignments come up (stay tuned) How to get in touch with me:
- 37. Thanks! Any questions? Have agreat day!