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Tutorial 6 georgia sakurai
- 1. TUTORIAL 6: LINKEDIN & NETWORKING T13 & T19
- 2. AGENDA • COURSE TIMELINE • TA FEEDBACK • LINKEDIN WORKSHOP • NETWORKING CRASH COURSE • ACTION ITEMS
- 3. COURSE TIMELINE Week 8 Week 9 Week 10 • Create LinkedIn Profile • Networking 101 • Cover Letter & Resume Nov. 1 • Networking Event in CPA Hall 6-8 pm • Networking Reflection due on Nov. 8 • Informational Interview Mark it in your calendars, folks!
- 4. TA FEEDBACK
- 5. TA FEEDBACK START • feedback on weekly assignments • going over examples more in-depth • using a wider array of experience examples STOP • weekly assignments • providing last minute tips via email • being so awesome ;) CONTINUE • weekly emails • visual slides • positive energy/excitement • willingness to help outside of class • being awesome ;) • bringing in treats
- 6. LINKEDIN
- 7. LINKEDIN VS WRITTEN DOCUMENTS • tailored to your personal brand • social and conversational • more flexibility and creativity LinkedIn Written Documents • formal • company-specific • very direct ask and intention
- 8. ELEMENTS OF A LINKEDIN PROFILE
- 9. Professional Headshot Attention-Grabbing Headline Complete Experiences Connections, Contact Info, Customized URL Interesting summary showcasing personality! 1 2 3 4 5 1 2 3 4 5 All-Star Status
- 10. 1. PROFESSIONAL HEADSHOT • Reasonably close up– shoulders up • Professional background • Smiling and looks like you!
- 11. 2. CATCHY HEADLINE • This is your hook! • Short & sweet (max. 120 characters) • About what you do and/or who you are – What’s your identity?
- 15. 3. PROFESSIONAL EXPERIENCE • include all roles (in reverse chronological order) • use accomplishment statements • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
- 17. PROJECTS EXAMPLE
- 18. 4. CONNECTIONS RECOMMENDATIONS > ENDORSEMENTS ask for one!
- 19. SUMMARY • showcase personality and brand • make it conversational • leverage your hook – grab their attention! • background = skills and accomplishments • short, easy-to-read sentences
- 20. SUMMARY- WHAT TO WRITE? • education • personal work style • character traits • awesome facts about yourself or accomplishments • additional portfolio links or platforms • invite a call to action
- 24. CREATE YOUR COMMUNITY companies influencers groups Follow companies you want to stay up to date with and/or apply for Follow your idols! You will be aligning your identity with their brand Follow industries or groups that align with your interest areas
- 25. INFLUENCERS
- 26. REACHING OUT ON LINKEDIN • click “connect” on their profile page – (not on ”people you may know” page) • select them as your “friend” • write a personalized message
- 27. CONNECTING ON LINKEDIN ADDING A CONTACT 1. send request AFTER meeting them in person 2. personalize your contact request 3. be brief and memorable Too generic Too casual Personal and professional
- 28. TIPS AND TRICKS turn off notifications when making small changes don’t mark a connection as “I don’t know” you don’t need premium, do a secret search instead!
- 29. REACHING OUT ON LINKEDIN“If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.” H i Jan, My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of 2016 speci al izi ng i n m arketing. I’ m reaching out to you today because I recentl y spok e wi th Marj a H arm er f rom the BC C who tol d m e you’ ve k i ndly agreed to hel p out when students have questions about careers i n San Franci sco. I’ m graduating i n D ecember and woul d l i k e to work i n product m anagement. I saw on Li nk edIn that you were a cl assmate of Joanne D oe who I understand currentl y work s at Sal esforce . I’ m very i nterested i n l earni ng m ore about Sal esforce . W oul d i t be possi bl e to m ake an i ntroducti on to Joanne? I k now you’ re busy so you coul d j ust f orward the m essage at the bottom of thi s em ai l – m y resum e i s attached: Thank you very m uch! John D oe H i Joanne, My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of 2016 speci al izi ng i n m arketing. I’ l l be graduating i n D ecember and am currentl y l ook ing f or entry l evel product m anagement posi tions i n San Franci sco. I understand that you are a seni or product m anager at Sal esforce – a com pany I’ m very i nterested i n – and that there are currently a vari ety of entry -l evel product m anagement j ob openi ngs posted on the Sal esforce careers page. For example, I’ m real l y curi ous about this posi tion: [LIN K] I’ d l ove to l earn m ore about these rol es and see i f I’ d be a good f i t – I’ m certainly very i nterested! W ould you m i nd i ntroducing m e to the hi ri ng m anager? I have attached m y resume f or ref erence. Thank you very m uch f or your consi deration. John D oe
- 30. NETWORKING EVENT
- 31. RESEARCH CONTACTS 1. Check out the delegate info on the course blog 2. Skim the LinkedIn profiles of delegates you’d like to speak to -Note any interesting topics -Hone in on similar experiences or shared groups -Think about questions to ask 3. During the event, be interested without being creepy! I had a chance to look at your LinkedIn profile, and I was really interested to learn about….
- 32. NETWORKING REFLECTION Your paper needs to include: • Your goals in attending the event – What is your purpose in going? What do you want to know about Sauder? – Define SMART goals beforehand – How will you define the success of your evening? • How did you prepare for the event (research potential delegates) – What was it about these people that motivated you wanting to talk to them? • A brief summary of who you spoke with and what you learned in the conversations • A reflection on the lessons you have learned about the networking process • Next steps you will take to continue building a relationship with your new contact (if you plan to)
- 33. WHO WORE IT BEST?
- 34. DRESSING THE PART- BUSINESS CASUAL
- 35. DRESSING THE PART- BUSINESS CASUAL
- 36. DRESS CODE For people who identify as women… Bottoms • Dress pants • Khaki pants • Dark denim • Skirts Top • Blouse • Collared shirt • Dressy tank with cardigan Shoes • Flats • Low heels Dress in what you’re most comfortable in!
- 37. DRESSING THE PART- BUSINESS CASUAL
- 38. DRESSING THE PART- BUSINESS CASUAL
- 39. DRESS CODE For people who identify as men… Bottoms • Dress pants • Khaki pants • Dark denim Top • Collared shirt • Jacket if you like • Tie if you like Shoes • Dress shoes • Loafers Dress in what you’re most comfortable in!
- 40. CONVERSATION STARTERS Talk about food Compliment them Smile and be nice “Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.” “People love talking about themselves and people love compliments. Be genuine though!” “Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.” Open up the “circle” “You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”
- 41. ENDING A CONVERSATION Thank them for their time Ask to connect after the event Be polite and gracious Leave with a handshake
- 42. RESUME/CL SUBMISSION • you will submit your documents TWICE o once to Turnitin.com for marking (by 1:59pm NOV 1) o secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!) • full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
- 43. ACTION ITEMS • RESUME AND COVER LETTER DUE NOV. 1ST AT 2:00 PM • T19 CLASS ID: 13730132 • networking event on nov. 3rd from 6-8:00 pm • office hours – super fun • tutorial next week!
- 44. HAPPY HALLOWEEN!