Yuwei 202 tutorial 1

1. COMM 202
tutorial 1: intro & LinkedIn
T24 & T25
Yuwei Wei

2. agenda
• who am I? why am I here?
• course expectations
• action items
• LinkedIn

3. who am I?

4. my strengths
• achiever
• empathy
• harmony
• developer
• responsibility

5. my saboteurs
• stickler
• pleaser
• hyper-achiever
• hyper-rational
• hyper-vigilant

7. PRE-
UBC
Year 1 Year 2 Year 3 Year 4 Year 5

9. what else?
• Accounting Recruit, Consulting Recruit
• Mentorship Programs (BMMP, SCMP)
• Case Competitions
• Instruments (piano)
• TV (Grey’s Anatomy, Criminal Minds)
• Sports (football, soccer, ultimate frisbee)
• Mentorship
• Board games (Taboo, Catan)
• Sushi
• Dogs

10. why am I here?

11. Logo VS. Brand

12. one on ones
• Sign up for a 10-minute chat with me:
https://docs.google.com/spreadsheets/d/1fL9bflKELagKx
XVPsC42Wnx6ZzLIuTnWzc0tNeiIEkg/edit#gid=0
• Chat about:
• COMM 202 (What are you excited about? What are you nervous
about?)
• Your career goals? Or goals for this semester?
• Anything we have in common or you’re interested in!

13. student advisory committee
• email comm202@sauder.ubc.ca by Friday, January
20th @ 11:59pm with a brief intro of yourself and an
explanation of why you would be an excellent SAC
Member including your tutorial section, TA Name and the
subject line: 202 SAC Application.

14. contact me!
Yuwei Wei
comm202.3@sauder.ubc.ca
include your tutorial section
General/Administrative Questions
COMM202@sauder.ubc.ca
Office Hours
sign up on COOL. search “202”. find date and RSVP.
Questions?

15. course expectations

16. treat this course like a…
a safe place to practice

17. professionalism
10% of your grade!
Be present
Contribute and
spark
conversation
In class/email
etiquette
Come punctual
and prepared!
No technology

18. class prep assignments
• Each tutorial you will prepare one assignment
• Each assignment is worth ~2% for a total of 15%
in the course
• Assignments will be collected in the first 5 minutes
of class. All assignments handed in late will
receive a grade of zero!

19. LinkedIn Profiles

21. LinkedIn versus resume
• LinkedIn is social!
o be personable, speak in first person, show your personality (conversational)
o more flexibility & creativity
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a company
o include broader experiences, projects, skills, and interests in a variety of formats
o written documents are formal, company-specific, direct ask and intention

22. before we start
turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”

23. customizing your URL

24. 2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing
personality!
key elements
of a profile

25. professional-looking headshot
• reasonably close-up
(from the shoulders
up)
• high quality, good
lighting, looks like
you!

26. headline
• it is your 120
character hook
• should be about what
you do
• be memorable and
enticing people to
look at your profile

27. headline

28. headline

29. headline

30. summary
• 2,000 characters to summarize your background and future goals

31. summary elements
showcase personality &
brand
think cover email…
make it conversation
leverage your hook –
grab their attention
background = skills +
accomplishment
short, easy to read
sentences
expand on your headline

32. summary

33. summary: what to write about
education
what you’re about:
personal work style,
character traits
awesome facts about
yourself or
accomplishments
additional portfolio links
or platforms
finish with call to
action: invitation to
connect, contact
information
any other suggestions?

34. summary

35. professional experience
include all roles in reverse
chronological order
use accomplishment
statements
show examples of your
work i.e. videos, awards,
presentations
be concise! get to the point

36. resume to LinkedIn

37. other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video projects,
presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards

38. other components
• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you

39. action items
• Sign up for one on one meetings!
• Interview Stream due Sunday, Jan. 22
– Instructions on Course Blog
• Next week: Lecture
Puppy of the week!