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COMM 202: Career Fundamentals: Tutorial 4
Theo Guevara
T08 & T15
1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work!
Agenda
โ€ข TUTORIAL: Getting set up with
LinkedIn
โ€ข WHATโ€™S DUE:
โ€ข Linkedin profile due
Tuesday,Oct. 23rd @ 11:59PM
โ€ข OPTIONAL FOR BONUS
MARKS: SEAT platform by Dec.
14th @11:59PM
โ€ข TUTORIAL: Resume
โ€ข WHATโ€™S DUE: Bring two hard
copies of your resume and job
posting to tutorial
โ€ข TUTORIAL: Cover Letter +
Networking Prep
โ€ข WHATโ€™S DUE: Bring two hard
copies of your cover letter and
job posting to tutorial
Week 7 Week 8 Week 9
Coming Up!
a crash
Whatโ€™s the
point of
linkedin?
RESUME
โ€ข direct & formal
โ€ข company-
specific
โ€ข portrays your
qualifications for
a specific role
LINKEDIN
โ€ข a social network
โ€ข tailored to your
personal brand
โ€ข includes broader
experiences and
interests
RESUME
โ€ข direct & formal
โ€ข company-
specific
โ€ข portrays your
qualifications for
a specific role
LINKEDIN
โ€ข a social network
โ€ข tailored to your
personal brand
โ€ข includes broader
experiences and
interests
before you
start
turn off the notification
feature when making
small changes
avoid marking connection
requests as โ€œI Donโ€™t Knowโ€; if you
do too many LinkedIn kicks you off
the platform
LINKEDIN SUCCESS TIPS AND TRICKS
1. a
professional
headshot
2. a captivating
headline
3. interesting summary
that shows your
personality
4. custom URL
and contact info
5. complete experiences
with explanations & media
HEADSHOTS
โ€ข reasonably close up
โ€ข high quality, good
lighting, etc
โ€ข looks like you
โ€ข a coloured photo
with a slight head
tilt makes you more
likeable
โ€ข CUS Visual Media
HEADLINES
โ€ข this is your hook!
โ€ข short & sweet
(120 characters
max)
โ€ข tell us about who
you are & what
you do
HEADLINES
โ€ข this is your hook!
โ€ข short & sweet
(120 characters
max)
โ€ข tell us about who
you are & what
you do
EXPERIENCES
โ€ข include all roles (in reverse chronological
order)
โ€ข use first person & a conversational tone
โ€ข not a repeat of your resume
โ€ข show examples of your work if you have them
(videos, presentations, reports, etc)
โ€ข be concise!
SUMMARY
โ€ข 2000 characters
(donโ€™t use it all)
โ€ข summarize your
background
โ€ข tell us about
your future goals
โ€ข what makes you
tick?
SUMMARY
โ€ข 2000 characters
(donโ€™t use it all)
โ€ข summarize your
background
โ€ข tell us about
your future goals
โ€ข what makes you
tick?
NOT a good example
26
solid examples
27
solid examples
companie
s
โ€ข stay up to date
with your
favourite
companies
โ€ข keep an eye out
for roles you can
apply for
influencer
s
โ€ข who inspires
you
โ€ข align their
identity with
your brand
โ€ข follow your idols
& stay goal
oriented!
groups
โ€ข industries of
interest
โ€ข special interest
groups and
communities
โ€ข your peers and
colleagues
leveraging
managing
expectations
โ€ข you will rarely be offered a job from someone
straight from Linkedin
โ€ข in fact, be wary of strangers who offer to hire
you on the spot
โ€ข this is a tool to make connections that will
open up your options in the hidden job
market
WHO DO I CONNECT
WITH?
โ€ข connect with professionals you meet at
networking sessions
โ€ข find and connect with recruiters for your
favourite companies
โ€ข stay connected to mentors, past co-workers, and
managers
โ€ข connect with people from the BCC
Hello Chance, it was a pleasure meeting you
at last weekโ€™s VMAโ€™s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Letโ€™s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, Iโ€™d to
chat with you over a cup of coffee sometime.
sample
messages
your turn!
take this time toโ€ฆ
Connect with me!
Theo Guevara
make a Linkedin
work on your headline (ask me or your
seatmates for help)
connect with 5 people today (hint: there
are 9 TAโ€™s and a classroom full of
potential connections)
Action Items for Next Week:
1. Linkedin Profile
Assignment due Tuesday,
October 23rd @11:59PM.
Make sure to add your TA
on Linkedin!
2. Take a look at the
optional bonus mark with
SEAT, posted to Canvas
Feel free to reach out!
1. Email: comm202.10@sauder.ubc.ca
2. Tutorials: feel free to approach me before or after
3. Like coffee? Me too!
Have an incredible day!

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Tutorial 4 Slides

  • 1. COMM 202: Career Fundamentals: Tutorial 4 Theo Guevara T08 & T15
  • 2. 1. LinkedIn Crash Course 2. Leveraging LinkedIn 3. Get to work! Agenda
  • 3. โ€ข TUTORIAL: Getting set up with LinkedIn โ€ข WHATโ€™S DUE: โ€ข Linkedin profile due Tuesday,Oct. 23rd @ 11:59PM โ€ข OPTIONAL FOR BONUS MARKS: SEAT platform by Dec. 14th @11:59PM โ€ข TUTORIAL: Resume โ€ข WHATโ€™S DUE: Bring two hard copies of your resume and job posting to tutorial โ€ข TUTORIAL: Cover Letter + Networking Prep โ€ข WHATโ€™S DUE: Bring two hard copies of your cover letter and job posting to tutorial Week 7 Week 8 Week 9 Coming Up!
  • 6. RESUME โ€ข direct & formal โ€ข company- specific โ€ข portrays your qualifications for a specific role LINKEDIN โ€ข a social network โ€ข tailored to your personal brand โ€ข includes broader experiences and interests
  • 7. RESUME โ€ข direct & formal โ€ข company- specific โ€ข portrays your qualifications for a specific role LINKEDIN โ€ข a social network โ€ข tailored to your personal brand โ€ข includes broader experiences and interests
  • 8. before you start turn off the notification feature when making small changes avoid marking connection requests as โ€œI Donโ€™t Knowโ€; if you do too many LinkedIn kicks you off the platform
  • 9.
  • 10. LINKEDIN SUCCESS TIPS AND TRICKS
  • 11.
  • 14. 3. interesting summary that shows your personality
  • 15. 4. custom URL and contact info
  • 16. 5. complete experiences with explanations & media
  • 17. HEADSHOTS โ€ข reasonably close up โ€ข high quality, good lighting, etc โ€ข looks like you โ€ข a coloured photo with a slight head tilt makes you more likeable โ€ข CUS Visual Media
  • 18. HEADLINES โ€ข this is your hook! โ€ข short & sweet (120 characters max) โ€ข tell us about who you are & what you do
  • 19. HEADLINES โ€ข this is your hook! โ€ข short & sweet (120 characters max) โ€ข tell us about who you are & what you do
  • 20.
  • 21.
  • 22. EXPERIENCES โ€ข include all roles (in reverse chronological order) โ€ข use first person & a conversational tone โ€ข not a repeat of your resume โ€ข show examples of your work if you have them (videos, presentations, reports, etc) โ€ข be concise!
  • 23.
  • 24. SUMMARY โ€ข 2000 characters (donโ€™t use it all) โ€ข summarize your background โ€ข tell us about your future goals โ€ข what makes you tick?
  • 25. SUMMARY โ€ข 2000 characters (donโ€™t use it all) โ€ข summarize your background โ€ข tell us about your future goals โ€ข what makes you tick? NOT a good example
  • 28. companie s โ€ข stay up to date with your favourite companies โ€ข keep an eye out for roles you can apply for influencer s โ€ข who inspires you โ€ข align their identity with your brand โ€ข follow your idols & stay goal oriented! groups โ€ข industries of interest โ€ข special interest groups and communities โ€ข your peers and colleagues
  • 30.
  • 31. managing expectations โ€ข you will rarely be offered a job from someone straight from Linkedin โ€ข in fact, be wary of strangers who offer to hire you on the spot โ€ข this is a tool to make connections that will open up your options in the hidden job market
  • 32. WHO DO I CONNECT WITH? โ€ข connect with professionals you meet at networking sessions โ€ข find and connect with recruiters for your favourite companies โ€ข stay connected to mentors, past co-workers, and managers โ€ข connect with people from the BCC
  • 33. Hello Chance, it was a pleasure meeting you at last weekโ€™s VMAโ€™s. I enjoyed our conversation on how you have been a top artist without even selling an album! Letโ€™s connect and stay in touch. Hello Ms. Kardashian, I noticed that you launched a book strictly filled with your selfies. Your 2014 mirror selfie was perfection. As an aspiring selfie-er, Iโ€™d to chat with you over a cup of coffee sometime. sample messages
  • 35. take this time toโ€ฆ Connect with me! Theo Guevara make a Linkedin work on your headline (ask me or your seatmates for help) connect with 5 people today (hint: there are 9 TAโ€™s and a classroom full of potential connections)
  • 36.
  • 37.
  • 38. Action Items for Next Week: 1. Linkedin Profile Assignment due Tuesday, October 23rd @11:59PM. Make sure to add your TA on Linkedin! 2. Take a look at the optional bonus mark with SEAT, posted to Canvas
  • 39. Feel free to reach out! 1. Email: comm202.10@sauder.ubc.ca 2. Tutorials: feel free to approach me before or after 3. Like coffee? Me too!

Editor's Notes

  1. change the wording
  2. put text in & add media but not as extensive
  3. block her out
  4. use common sense!
  5. this is what a message could look like