This document outlines the agenda and assignments for Tutorial 4 of the COMM 202 career fundamentals course. The tutorial will cover LinkedIn profiles, resumes, and cover letters. Students are required to submit a completed LinkedIn profile by October 23rd and bring hard copies of their resume and cover letter to the next two tutorials. The document provides tips for creating an effective LinkedIn profile, including adding a professional headshot, headline, experience descriptions, and connections. Students are encouraged to connect with their TA and classmates on LinkedIn to grow their professional network.

1. COMM 202: Career Fundamentals: Tutorial 4
Theo Guevara
T08 & T15

2. 1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work!
Agenda

3. • TUTORIAL: Getting set up with
LinkedIn
• WHAT’S DUE:
• Linkedin profile due
Tuesday,Oct. 23rd @ 11:59PM
• OPTIONAL FOR BONUS
MARKS: SEAT platform by Dec.
14th @11:59PM
• TUTORIAL: Resume
• WHAT’S DUE: Bring two hard
copies of your resume and job
posting to tutorial
• TUTORIAL: Cover Letter +
Networking Prep
• WHAT’S DUE: Bring two hard
copies of your cover letter and
job posting to tutorial
Week 7 Week 8 Week 9
Coming Up!

4. a crash

5. What’s the
point of
linkedin?

6. RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests

7. RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests

8. before you
start
turn off the notification
feature when making
small changes
avoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you off
the platform

10. LINKEDIN SUCCESS TIPS AND TRICKS

12. 1. a
professional
headshot

13. 2. a captivating
headline

14. 3. interesting summary
that shows your
personality

15. 4. custom URL
and contact info

16. 5. complete experiences
with explanations & media

17. HEADSHOTS
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you more
likeable
• CUS Visual Media

18. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do

19. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do

22. EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have them
(videos, presentations, reports, etc)
• be concise!

24. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future goals
• what makes you
tick?

25. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future goals
• what makes you
tick?
NOT a good example

26. 26
solid examples

27. 27
solid examples

28. companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues

29. leveraging

31. managing
expectations
• you will rarely be offered a job from someone
straight from Linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market

32. WHO DO I CONNECT
WITH?
• connect with professionals you meet at
networking sessions
• find and connect with recruiters for your
favourite companies
• stay connected to mentors, past co-workers, and
managers
• connect with people from the BCC

33. Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d to
chat with you over a cup of coffee sometime.
sample
messages

34. your turn!

35. take this time to…
Connect with me!
Theo Guevara
make a Linkedin
work on your headline (ask me or your
seatmates for help)
connect with 5 people today (hint: there
are 9 TA’s and a classroom full of
potential connections)

38. Action Items for Next Week:
1. Linkedin Profile
Assignment due Tuesday,
October 23rd @11:59PM.
Make sure to add your TA
on Linkedin!
2. Take a look at the
optional bonus mark with
SEAT, posted to Canvas

39. Feel free to reach out!
1. Email: comm202.10@sauder.ubc.ca
2. Tutorials: feel free to approach me before or after
3. Like coffee? Me too!

40. Have an incredible day!