LinkedIn

1. COMM202T34 & T38 – LinkedIn Profiles

2. 1. Networking Event Reflection!
2. LinkedIn Profiles
3. Action Items
Agenda

3. • What went well?
• What was difficult?
• What could you improve on?
Networking Event

4. COVER
LETTER
Linkedin Profiles

5. LinkedIn vs. Resume
• LinkedIn is social!
• Be personable, speak in first person, show your personality
• Follow influencers, share articles, engage with the community through
posts and updates – the more you engage the more likely people will find
your profile.
• LinkedIn is all about you!
• Your profile is tailored to your professional brand more so than to a
company
• Include broader experiences, projects, skills, and interests in a variety of

6. Personal Branding
Do a creative brief for your page!
• What is your overall goal? (get a job? network?)
• How do you want viewers to perceive you? Your language
determines this!
• Use and REPEAT key words!
• Don’t be afraid to post!

7. Before we start…
• Turn off “Notify your network” when making
many small changes
• Don’t mark a connection request as “I Don’t
Know” unless they are negatively impacting you
• After too many IDK’s, LinkedIn will ban them
from the network
Found on the right side of
your profile under “Who’s
Viewed your Profile?”

8. 2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
Key Elements

9. Key Elements
Professional-looking Photo
• Reasonably close-up
(from the shoulders up)
• High quality, good
lighting, looks like you!

10. Key Elements
Headline
• It is your 120 character hook!
• Should be about what you do
• Be memorable and enticing people to look at your profile

11. ACTIVITY!
Write your new headline.

12. Key Elements
Summary
• 2000 characters to
summarize your
background and future
goals

13. Key Elements

14. Great Summary Tips!
• Speak in the first person
• Keep it visually organized (bullet points)
• What you can write about:
• Education (your current job): What you do, your specialization, why
you chose it
• Other involvements: What you do outside of class, why you like it
• What makes you, you: Personal work style / important character
traits
• Your aspirations: Your goals and intended professional path

15. Key Elements
Experiences
• Try not to copy-paste from your resume
• Talk about the challenges you faced and a couple key wins
• Prove your accomplishments by showing examples of your work
(i.e. video projects, presentations, photography…)

16. From Resume to LinkedIn

17. Key Elements
Education
• Join UBC and Sauder (AND the alumni
communities!)
Honours/Awards

18. Key Elements
Projects
• List academic or extra-curricular
projects as you see fit
Skills
• Searchable, so aim for brand-
specific not generic
Influencers
• Follow your idols! Helps others
to see who inspires you.

19. Groups!
• Having a profile is step 1, using LinkedIn is what will
get you noticed. The more active you are on the site
the more likely your profile will be seen by potential
employers
• Join groups in your interest areas…for now myBCom
Careers to stay up to date on job postings and career
relevant info from the BCC and CUS.

20. Recommendations!
• Stronger than Endorsements “Likes”
• Adds credibility to accomplishments and experiences
• Ask for one!

21. Recommendations vs. Endorsements
Recommendations:
• written by other LinkedIn members as a way to recognize
or applaud a business partner or colleague
Endorsements:
• Less specific. Vague, virtual thumbs-ups.

22. Requesting Recommendations
1. Identify the best witnesses of your work.
2. Ask personally first. Email if not possible.
3. If they say yes to your email/personal request, send a
request through LinkedIn.
4. Send thank-you email.

23. Requesting Recommendations
Sample Email Request:
“Hello Matt,
I hope all is well with you. As a follow up to our chat earlier this morning, I would
like to reach out to you via email to request a recommendation on LinkedIn. As you
know, I have had an invaluable experience working at Microsoft. The lead project
that you assigned to me taught me a lot about how to manage people and how to
lead a project from start to finish. I am very appreciative of your support
throughout my time at Microsoft.
I know you are really busy, so I’d be happy to send you a draft recommendation
you can edit.
Thanks in advance for your support.”

24. Etiquette – Adding Connections
Best practices:
• Request to connect once you have met them in person
(where possible)
• Personalize your connection request
• Keep it friendly and professional

25. Too Casual
Too Generic
Personal &
Professional
General tips for success
• Share something
memorable from your
conversation
• Be brief
• Include a call to action
if you’d like to meet
again
• Gauge the audience –
your message to the
Dean will look different
than your message to
your COMM202
classmate!

26. Etiquette – Adding Connections
Generally split your requests into three categories:
1. People you know well:
• More casual, can be how you would talk to the person
2. People you know a little:
• Professional requests, bring up where you’ve met, etc.
3. People you don’t know but want to know
• Brief intro and why you want to talk to them, shared
commonalities (university, degree, interests, etc.)

27.  Lecture NEXT WEEK!
 Networking Reflection due Monday,
March 14th @ 11:59PM
- Week9 -
ACTION ITEMS