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COMM 202
tutorial 6: LinkedIn
resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter
where are we at?
Week 8 Week 12
• tutorial:
LinkedIn/netw
orking
Week 9 Week 11
• tutorial: event
networking/
informational
interview
• resume and cover
letter due November
1st @ 2:00PM
• networking event
(November 3rd 6-
8PM)
• lecture: interview
prep
• have informational
interview date/time
confirmed
• post-networking
reflection due
November 14th @
11:59PM
• tutorial:
interview
questions
• interview
stream due
Week 10
• lecture:
informational
interview
• pre-networking
reflection due
November 7th @
11:59PM
agenda
• TA feedback
• LinkedIn profiles
• networking event
• action items
TA feedback
TA feedback
• start
o individual feedback
• stop
o going too fast
• continue
o nice slides
o weekly email
o structure of class
o peer evaluation
LinkedIn profiles
LinkedIn versus resume
• LinkedIn is social!
o be personable, speak in first person, show your personality (conversational)
o more flexibility & creativity
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a company
o include broader experiences, projects, skills, and interests in a variety of formats
o written documents are formal, company-specific, direct ask and intention
before we start
turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”
2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing
personality!
key elements
of a profile
professional-looking headshot
• reasonably close-up
(from the shoulders
up)
• high quality, good
lighting, looks like
you!
headline
• it is your 120
character hook
• should be about what
you do
• be memorable and
enticing people to
look at your profile
headline
headline
summary
• 2,000 characters to summarize your background and future goals
summary elements
showcase personality &
brand
think cover email…
make it conversation
leverage your hook –
grab their attention
background = skills +
accomplishment
short, easy to read
sentences
expand on your headline
summary
summary: what to write about
education
what you’re about:
personal work style,
character traits
awesome facts about
yourself or
accomplishments
additional portfolio links
or platforms
finish with call to
action: invitation to
connect, contact
information
any other suggestions?
summary
professional experience
include all roles in reverse
chronological order
use accomplishment
statements
show examples of your
work i.e. videos, awards,
presentations
be concise! get to the point
resume to LinkedIn
other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video projects,
presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components
• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you
connections
recommendations > endorsements
getting recommendations
groups and publishing
• having a profile is step 1, using LinkedIn is what will get you noticed. The more
active you are on the site the more likely your profile will be seen by potential
employers
• join groups in your interest areas…for now myBCom Careers to stay up to date on
job postings and career relevant info from the BCC and CUS.
best practices
• request to connect once you have met them in person (where possible)
• personalize your connection request
• keep it friendly and professional
• share something memorable from
your conversation
• be brief
• include a call to action if you’d
like to meet again
adding connections
too generic
personal &
professional
too casual
reaching out on LinkedIn
“If possible, can you connect me with anyone in San Francisco that you know is hiring and you would
think is a good fit for me? I've attached my resume for reference.”
H i Jan,
My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of
2016 speci al izi ng i n m arketing. I’ m reaching out to you
today because I recentl y spok e wi th Marj a H arm er f rom
the BC C who tol d m e you’ ve k i ndly agreed to hel p out
when students have questions about careers i n San
Franci sco. I’ m graduating i n December and woul d l i k e to
work i n product m anagement. I saw on Li nkedIn that you
were a cl assmate of Joanne D oe who I understand
currentl y work s at Sal esforce . I’ m very i nterested i n
l earni ng m ore about Sal esforce . W oul d i t be possi bl e to
m ake an i ntroducti on to Joanne? I k now you’ re busy so
you coul d j ust f orward the m essage at the bottom of thi s
em ai l – m y resum e i s attached:
Thank you very m uch!
John D oe
My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of
2016 speci al izi ng i n m arketing. I’ l l be graduating i n
D ecember and am currentl y l ook ing f or entry l evel
product m anagement posi tions i n San Franci sco. I
understand that you are a seni or product m anager at
Sal esforce – a com pany I’ m very i nterested i n – and that
there are currentl y a vari ety of entry -l evel product
m anagement j ob openi ngs posted on the Sal esforce
careers page. For example, I’ m real l y curi ous about thi s
posi tion:
[LIN K]
I’ d l ove to l earn m ore about these rol es and see i f I’ d be
a good f i t – I’ m certai nl y very i nterested! W ould you
m i nd i ntroducing m e to the hi ri ng m anager? I have
attached m y resume f or ref erence.
Thank you very m uch f or your consi deration.
networking event
networking event
SAVE THE DATE!
Thursday, November 3rd from 6:00pm-8:00pm @ CPA Hall
• alumni, senior students, and local professionals convening for an evening of networking
with this semester’s COMM 202 students
• excellent opportunity to practice and refine your networking skills and learn more about
how to make the most of your time at Sauder!
networking reflection
researching contacts
• check out the delegate info on the course blog
• skim the LinkedIn profiles of delegates you’d like to speak to
o note any interesting topics
o hone in on similar experiences or shared groups
o think about questions to ask
• during the event, be interested without being creepy! 
conversation starters
• talk about food: “lurking around the food station is a really good trick. people will ask you what
things are, and you can offer advice on what’s tasty.”
• compliment them: “people love talking about themselves and people love compliments. Be
genuine though!”
• smile & be nice: “just stand on your own and soak in the environment and smile at people. You
will be a beacon of light for other people who don’t know who to talk to.”
• open up the circle: “you might be getting bored with the first 2 people so make sure you make
room for other people to join the circle party!”
dress to impress, dress for success
for ladies
• for ladies:
o dress pants, khaki pants,
dark denim, or skirts
(hemline just above your
knees or longer!)
o blouse, dressy tank with a
cardigan or blazer, or
collared shirt (avoid spaghetti
strap tops)
o flats or low heels
for guys
• for guys:
o dress pants, nice khakis, or
dark denim
o collared shirt (patterned or
plaid is fine!), jacket if you
like
o dress shoes or loafers
resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter
action items
• resume & cover letter is due on Tuesday, November 1st @ 2:00PM
via Turnitin
o submit through COOL and Turnitin
• networking event on November 3rd, 2016
o from 6-8PM in CPA Hall
• office hours!
Puppy of the week!

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Yuwei 202 tutorial 6

  • 2. resume / CL submission • you will submit your documents TWICE o once to Turnitin.com for marking (by 1:59pm) o secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!) • full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
  • 3. where are we at? Week 8 Week 12 • tutorial: LinkedIn/netw orking Week 9 Week 11 • tutorial: event networking/ informational interview • resume and cover letter due November 1st @ 2:00PM • networking event (November 3rd 6- 8PM) • lecture: interview prep • have informational interview date/time confirmed • post-networking reflection due November 14th @ 11:59PM • tutorial: interview questions • interview stream due Week 10 • lecture: informational interview • pre-networking reflection due November 7th @ 11:59PM
  • 4. agenda • TA feedback • LinkedIn profiles • networking event • action items
  • 6. TA feedback • start o individual feedback • stop o going too fast • continue o nice slides o weekly email o structure of class o peer evaluation
  • 8.
  • 9. LinkedIn versus resume • LinkedIn is social! o be personable, speak in first person, show your personality (conversational) o more flexibility & creativity • LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a company o include broader experiences, projects, skills, and interests in a variety of formats o written documents are formal, company-specific, direct ask and intention
  • 10. before we start turn off “Notify your network” when making many small changes don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you • after too many IDK’s, LinkedIn will ban them from the network found on the right side of your profile under “Who’s Viewed your Profile?”
  • 11. 2. Attention Grabbing Headline 1. Professional Headshot 3. Complete Experiences 4. Connections, Contact Info, Customized URL 5. Interesting summary showcasing personality! key elements of a profile
  • 12. professional-looking headshot • reasonably close-up (from the shoulders up) • high quality, good lighting, looks like you!
  • 13. headline • it is your 120 character hook • should be about what you do • be memorable and enticing people to look at your profile
  • 16. summary • 2,000 characters to summarize your background and future goals
  • 17. summary elements showcase personality & brand think cover email… make it conversation leverage your hook – grab their attention background = skills + accomplishment short, easy to read sentences expand on your headline
  • 19. summary: what to write about education what you’re about: personal work style, character traits awesome facts about yourself or accomplishments additional portfolio links or platforms finish with call to action: invitation to connect, contact information any other suggestions?
  • 21. professional experience include all roles in reverse chronological order use accomplishment statements show examples of your work i.e. videos, awards, presentations be concise! get to the point
  • 23. other components • experiences o try not to copy-paste from your resume o talk about the challenges you faced and a couple key wins o prove your accomplishments by showing examples of your work (i.e. video projects, presentations, photography…) • education o join UBC and Sauder (AND the alumni communities!) • honours/awards
  • 24. other components • projects o list academic or extra-curricular projects as you see fit • skills o searchable, so aim for brand-specific not generic • influencers o follow your idols! Helps others to see who inspires you
  • 27. groups and publishing • having a profile is step 1, using LinkedIn is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers • join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.
  • 28. best practices • request to connect once you have met them in person (where possible) • personalize your connection request • keep it friendly and professional • share something memorable from your conversation • be brief • include a call to action if you’d like to meet again
  • 29. adding connections too generic personal & professional too casual
  • 30. reaching out on LinkedIn “If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.” H i Jan, My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of 2016 speci al izi ng i n m arketing. I’ m reaching out to you today because I recentl y spok e wi th Marj a H arm er f rom the BC C who tol d m e you’ ve k i ndly agreed to hel p out when students have questions about careers i n San Franci sco. I’ m graduating i n December and woul d l i k e to work i n product m anagement. I saw on Li nkedIn that you were a cl assmate of Joanne D oe who I understand currentl y work s at Sal esforce . I’ m very i nterested i n l earni ng m ore about Sal esforce . W oul d i t be possi bl e to m ake an i ntroducti on to Joanne? I k now you’ re busy so you coul d j ust f orward the m essage at the bottom of thi s em ai l – m y resum e i s attached: Thank you very m uch! John D oe My nam e i s John D oe, I’ m a U BC Sauder BC om cl ass of 2016 speci al izi ng i n m arketing. I’ l l be graduating i n D ecember and am currentl y l ook ing f or entry l evel product m anagement posi tions i n San Franci sco. I understand that you are a seni or product m anager at Sal esforce – a com pany I’ m very i nterested i n – and that there are currentl y a vari ety of entry -l evel product m anagement j ob openi ngs posted on the Sal esforce careers page. For example, I’ m real l y curi ous about thi s posi tion: [LIN K] I’ d l ove to l earn m ore about these rol es and see i f I’ d be a good f i t – I’ m certai nl y very i nterested! W ould you m i nd i ntroducing m e to the hi ri ng m anager? I have attached m y resume f or ref erence. Thank you very m uch f or your consi deration.
  • 32. networking event SAVE THE DATE! Thursday, November 3rd from 6:00pm-8:00pm @ CPA Hall • alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students • excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!
  • 34. researching contacts • check out the delegate info on the course blog • skim the LinkedIn profiles of delegates you’d like to speak to o note any interesting topics o hone in on similar experiences or shared groups o think about questions to ask • during the event, be interested without being creepy! 
  • 35. conversation starters • talk about food: “lurking around the food station is a really good trick. people will ask you what things are, and you can offer advice on what’s tasty.” • compliment them: “people love talking about themselves and people love compliments. Be genuine though!” • smile & be nice: “just stand on your own and soak in the environment and smile at people. You will be a beacon of light for other people who don’t know who to talk to.” • open up the circle: “you might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”
  • 36. dress to impress, dress for success
  • 37. for ladies • for ladies: o dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!) o blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops) o flats or low heels
  • 38. for guys • for guys: o dress pants, nice khakis, or dark denim o collared shirt (patterned or plaid is fine!), jacket if you like o dress shoes or loafers
  • 39. resume / CL submission • you will submit your documents TWICE o once to Turnitin.com for marking (by 1:59pm) o secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!) • full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
  • 40. action items • resume & cover letter is due on Tuesday, November 1st @ 2:00PM via Turnitin o submit through COOL and Turnitin • networking event on November 3rd, 2016 o from 6-8PM in CPA Hall • office hours! Puppy of the week!

Editor's Notes

  1. Individual feedback  office hours
  2. Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!
  3. Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!
  4. Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!
  5. Gauge the audience – your message to the Dean would look a lot different than your message to your COMM202 classmate!