AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients
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Selina Power and Adam Franklin gave thi closing keynote on 6th Dec 2013 via webinar for the American Marketing Association.
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AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients
- 1. Building a Web Strategy System to drive traffic, social engagement, conversions & clients by Selina Power & Adam Franklin @Selina_Power @Franklin_Adam
- 2. Part 1: Cracking the Social Media Code Your key to maximum engagement @Selina_Power
- 4. Who is doing it well?
- 5. Caption this updates are highly effective Fan content submission. Who is doing it well?
- 6. Tell the history of your company through Timeline Who is doing it well?
- 9. Set up Google Authorship
- 10. Give your Fans and followers a backstage pass
- 11. Ask your fans what they want.
- 12. Building a Web Strategy System to drive traffic, conversions & clients @Franklin_Adam
- 13. Universe 13
- 14. 75% information 23% compare 2% ready to take action Nurture with content 14
- 15. No risk offers 15
- 16. Call to action 16
- 17. Low risk offer 17
- 18. Track 18
- 19. Drill down 19
- 20. What’s converting? 20
- 21. Lead nurturing 21
- 22. Comparison (23%) 22
- 23. Calls to action 23
- 24. Take action (2%) 24
- 26. “Train hard, win easy” Sean Bowes 26
Editor's Notes
- Save your questions…. ROI? Social media is about relationships What ’ s the ROI of answering your phone, replying to emails or saying Hi to someone, sending flowers, - Over time you ’ ll win business thanks for relationships you ’ ve nurtured on social media. Finding the time? -- iPhone – utilise dead time (at an airport, waiting for a meeting) -- hire a journalist -- hire a GenY – it ’ s second nature, not work!
- Like having a personal trainer for a marathon. You can give it a go by yourself (4:03) Sean can get a training program Sean can train you (3:34) Sean can train with you (you rise to the level of those around you)
- Not SOCIAL bc POPULAR It ’ s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people ’ s problems Not WEB MARKETING on a whim It ’ s about a WEB STRATEGY that positions you as the only choice to do business with.
- This is the stuff I love. Email me, tweet me, always happy to help & chat!
- Draw a winner...!