This document provides information about marketing strategies using blogs, YouTube, email, and social media to rank highly on Google. It includes contact information for Adam Franklin of Bluewire Media, a marketing manager who can speak on these topics. Key details are shared on mistakes to avoid, problem solving, sources, colors used in examples, and a question and answer section with Bluewire Media's website and Adam Franklin's social media profiles.
Better Business Partnerships - How to Tell Your Story Jess Miller
A copy of the presentation given to Willoughby, North Sydney, Lane Cove and Ku-ring-gai council businesses as part of the Better Business Program 2015. Congratulations to all of the finalists.
Better Business Partnerships - How to Tell Your Story Jess Miller
A copy of the presentation given to Willoughby, North Sydney, Lane Cove and Ku-ring-gai council businesses as part of the Better Business Program 2015. Congratulations to all of the finalists.
BlogPaws 2013 - Standing Out in a Popular Blogging NicheKimberly Gauthier
My presentation at BlogPaws 2013 sharing how I was able to build Keep the Tail Wagging's reach quickly in it's first year through goal setting, social networking, PR and more.
How to kill your business with one tweet!
Do you know how to use Social Media properly? Can you tell what will help and hinder your business? Learn to spot issues before they arise by reviewing some of the astonishing ways others have failed before.
Jonathan's presentation identifies things people do wrong on social media but viewers will walk away with some practical tips on what they can and should do to avoid the pitfalls.
Developing your role when there's no obvious 'next step' in your small charityCharityComms
Paige Hughes, marketing and communications manager, TLC Talk Listen Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
Is SEO dead? Well, SEO is more than SEO... it has expanded into social and The Search and Social worlds are becoming more and more closer.
Gillian Muessig, the co-founder President on SEOmoz explores.
In this presentation, you will learn how to get more likes on your Facebook page (without having to pay for it). Also, you will learn the 6 sins of social media.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
BlogPaws 2013 - Standing Out in a Popular Blogging NicheKimberly Gauthier
My presentation at BlogPaws 2013 sharing how I was able to build Keep the Tail Wagging's reach quickly in it's first year through goal setting, social networking, PR and more.
How to kill your business with one tweet!
Do you know how to use Social Media properly? Can you tell what will help and hinder your business? Learn to spot issues before they arise by reviewing some of the astonishing ways others have failed before.
Jonathan's presentation identifies things people do wrong on social media but viewers will walk away with some practical tips on what they can and should do to avoid the pitfalls.
Developing your role when there's no obvious 'next step' in your small charityCharityComms
Paige Hughes, marketing and communications manager, TLC Talk Listen Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
Is SEO dead? Well, SEO is more than SEO... it has expanded into social and The Search and Social worlds are becoming more and more closer.
Gillian Muessig, the co-founder President on SEOmoz explores.
In this presentation, you will learn how to get more likes on your Facebook page (without having to pay for it). Also, you will learn the 6 sins of social media.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
42. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394
Editor's Notes
Tweet away! [Black out] Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
MISTAKES: Black Hat, SPAM, short cut
It takes time & effort.
It takes time & effort.
It takes time & effort.
It takes time & effort.
It takes time & effort.
It takes time & effort.
It takes time & effort.
It takes time & effort. Hard to get
CATCH 22. Need backlinks to kick start. Directories, Testimonials, ARTICLES. People re-publish your articles with BACKLINKS! Hard to get backlinks Harder to write content regularly. HIRE A JOURNALIST
Reference Tool on my landing page.
Blogging is content in the bank. Never disappears. Unlike traditional ‘Interruption Marketing’. (Seth Godin). Many marketers are using strategies that worked when your customer looked like this! (PRE 1996, PRE INTERNET)
Traditional Marketing isn’t bad... But your customer has CHANGED with the Internet. Many ingore adverts. 99%:1%. INBOUND MARKETING – Brian Halligan – everyone is interested!
Content from AMI homepage – Google doesn’t see this.
How Google sees your content. WORDLE.net
Last year’s presentation was about DESIGN this is about creating great content
ACTIVITY
Last year’s presentation was about DESIGN this is about creating great content
It takes time & effort.
It takes time & effort.
Buying a camera at Xmas
Won US Presidents Election using Social. YOU TUBE: 148,177,718 views. TWITTER: 3,626,045 FACEBOOK: 8,041,118 fans
GET INVOLVED: Sign up EMAIl
$700m+ 88% from individuals.
Too much value on the Table.
“ How can you encourage people to spread the word for you?’ Tweet Ups, Bloggers Room at Events.
Slides, Tool & Resources, SEO E-books & Recommended Reading